- May 6, 2021
Updated: Jun 18, 2021
Magiclaze teamed up with Smartzer to deliver an exciting and completely shoppable livestream!
Following in the footsteps of Chinese brands, the German fashion brand wanted to deliver a completely new shopping experience for their customers. So using Smartzer's livestream shopping app, they were able broadcast and sell in real-time!
Magiclaze sells a variety of stylish products from hoodies, sweatshirts, beaded jewellery to handbags. By demonstrating them using live video shopping technology, their viewers had a complete, detailed understanding of the products which gave them the confidence to buy!
Execution:
The brand used Smartzer's interactive video app to upload the products they wanted to display. This was done manually via SKU. They were able to build a shoppable carousel alongside the stream for viewers to click and browse alongside the broadcast. Magiclaze then connected the player to their chosen streaming app using the RTMP link and stream key. The hosts then went live to display their products to customers online. Viewers could communicate by sending messages in the chat bar which provided a community feel.
Watch the video stream below!
Results:
Magiclaze created a dynamic, engaging and informative live interactive video experience. The hosts were able to demonstrate products clearly encouraging viewers to buy. The video was a success and resulted in the following feature functions:
The stream featured a chat room for their customers to interact with hosts
Shoppable carousel allowed viewers to browse a variety of products without disturbing the stream
clickable popups allowed customers to shop live by adding products to their basket for purchase
To watch even more Magiclaze livestream content click here!
Conclusion:
Creating interactive video was made easy with Smartzer's app. Viewers could actively engage and make impulse purchases as a result of the one-off event. This made live shopping extremely exciting and memorable.
Creating a shoppable live stream doesn't need to be difficult! For more information visit smartzer.com
Updated: Jun 1, 2021
Introducing livestream: the latest trend for video ecommerce
For a lot of 2020 and 2021, brands have had to rethink selling strategies in the face of a 'storeless' economy.
Now, brands are starting to realise the potential of livestream for making big digital sales after noticing the popularity of shop live technology in China. It was quoted that in 2019, China’s live-stream shopping market was worth 451.3 billion yuan [$66 billion], and is expected to show even more growth. This doubled to almost 1.2 trillion yuan ($170 billion) in 2020. For the rest of the world and particularly the US, this is expected to take off. By 2023 the market is set to be worth $25 million in the US alone.
Customers are loving live shop experiences because they provide an exciting, real-time shopping experience without leaving home. Hosts upload products they want to display to a player before streaming live. Product popups then display alongside the stream for customers to purchase direct. Viewers can communicate with hosts in a chat bar, connecting them to their favourite brands and creating a community feel.
Virtual shopping events are made possible by exciting new apps.
As a result of this new shopping craze, there are now several apps that can help your brand create a live shop.
Smartzer: The accessible app helps large and small businesses to create shoppable livestream and on-demand video. Viewers can shop directly from the stream and make last minute purchases even after it has finished. Repurpose your stream as on-demand content on ecommerce landing pages for anyone who has managed to miss your virtual shopping events.
ShopShops: Livestream portal app that works with a combination of in-house staff, curated influencers and certified experts. Based in Asia and growing in the US, the app has 800 people running ShopShops in 60 cities. The average customer spends 44 hours a year on the app!
Popshop Live: An app aimed towards independent retailers and ecommerce businesses. Streams are accessible to shop live from the app. As a prospective seller you will need to fill in an application that will be reviewed.
Bambuser: Bambuser is an app used by brands to stream to multiple customers at once or for one-on-one virtual shopping events. The app lets brands set up personalised consultations with customers to create a bespoke, one of a kind experience.
Hosts are fuelling the live shop mania and are in high demand.
With virtual shopping events kicking off, brands are looking to partner with top influencers to get themselves noticed. After all, a poll among Millennial subscribers found that 4 in 10 believe their favourite influencer understands them better than their friends! This means that hosts can be used to brands advantage to build brand loyalty and customer trust.
Big personalities are constantly being recruited to generate hype for streams, turning them into exclusive events. Chinese influencer Viya Huang, hosted a livestream shopping event with Kim Kardashian on Taobao and sold 15,000 bottles of perfume in minutes.
However, not everyone needs to be a celebrity to host a livestream. Customers still like to see the face behind the brand, even if it's a store associate! Alex Ayaub, a beauty content creator with just a few thousand followers hosts a weekly Newness show. After a year of streaming on the platform, Ayaub makes hundreds of dollars a month from fan tips and brand deals.
For more information about creating shoppable livestream visit smartzer.com
Updated: Jun 1, 2021
Over the past year our lives have been consumed by the internet.
In socially distanced times, we have moved online to connect with our family, friends, colleagues and our favourite brands!
In 2020, there were 256 million digital buyers in the US and it's predicted that there will be nearly 280 million by 2024. This rapid increase means that not only will brands have to adapt their online strategies, but they will have to start adapting now.
So, how has content and video content marketing changed as a result of this huge increase and how will things change?
Most digital customers are looking towards social media for product discovery and purchase.
With bricks and mortar stores closed, customers have had to seek inspiration online. Social media has the capacity to reach millions of people extremely quickly. For example, a video on TikTok could last 60 seconds and go viral in minutes. Brands are realising the impact of creating product posts and sharing them widely. Product tags and direct links to ecommerce mean that consumers are taken from a post directly to a product page to make a purchase. As a result, conversion rates are boosted by the power of social media.
Video interactivity is becoming more and more valued, particularly through livestream shopping experiences.
Livestream shopping has provided customers with an exciting way to connect in real-time. By partnering with influencers and interactive video platforms, brands are strengthening brand loyalty and encouraging viewers to make impulse buys. In China, livestream shopping has been around for years. Globally, this is picking up speed right now. Video interactivity is supported via chatrooms and purchasable product popups. The host has the capacity to make the experience even more personal by providing behind the scenes content and presenting a human side to the brand.
Consumers expect digitally interactive and shoppable video experiences.
Consumers are getting used to seeing interactive video content marketing online. Interactive videos result in 3x-4x greater viewer engagement and conversion than traditional video, making the format extremely valuable. As a result, interactive video platforms like Smartzer are becoming increasingly popular with brands. Businesses can add an interactive overlay to their videos which they can tag with product information. Consumers can shop directly from videos, answer questions, polls or input data to get a personalised, bespoke video. Branching videos gamify experiences to engage viewers with decide your destiny content. This unique form of digital content entices viewers, moving them quickly down the purchase funnel to achieve conversions.
For more information on how to make interactive video visit smartzer.com