- Apr 13, 2021
Promod teams up with Smartzer to show customers why red and violet are a winning duo with their stunning new shoppable collection video.
Promod has recruited Spanish influencer, Nicole Bernardes to demonstrate the latest colour trends for spring and summer.
If you have been looking for your next colour obsession, look no further! Red and purple are in and expected to be a hit with fashionistas this spring. Via an interactive and shoppable video, Bernardes shows women how to style the refreshing colour combo with Latin vibes.
By clicking on the looks the viewer can explore a variety of clothing products and accessories and add them to their cart. As a result, customers can see garments in a dynamic way that replicates real-life modelling.
The informative, immersive shoppable video provides the viewer with all the information they need to feel confident enough to buy! Fashion forward influencer Nicole Bernardes promotes the collection beautifully and shows customers how to stay on top of trends.
Execution:
Promod revisited Smartzer's interactive video platform to tag their video with product links and make it shoppable!
Using Smartzer's Product Import feature, the brand was able to tag a clickable overlay. Smartzer then helped integrate the interactive video seamlessly onto Promod's campaign landing page, customising it to match the brands onsite style.
Now, site visitors can click on the products tagged in the video to display a group pop-up for the outfit that they can "add to cart" by clicking the call-to-action. The video then pauses and user is then directed to the product page in a separate window to find sizing, colour and general product information. The viewer can then add the product to their cart and make a purchase.
Explore the campaign here!
Results:
The vivid, refreshing and exciting interactive video featured the following to succeed at grabbing customer attention and driving them further down the purchase funnel:
Clickable hotspots on an interactive overlay
Up to date product information tagged via Smartzer's Product Import
Group pop up
Shoppable, browsable side bar
"Add to cart" functionality
Seamless landing page integration
Conclusion:
Promod proves that using an interactive video platform like Smartzer can boost your landing page popularity as well as brand engagement and conversion rates. With help from Nicole Bernardes, customers can feel confident to wear bold new colour trends.
To find out more about shoppable video and interactive video visit Smartzer's website here!
Updated: Jun 18, 2021
Adding videos to landing pages can increase conversion rates by 80-86%. So, it seems silly to pass up the opportunity to use this format on e-commerce, especially interactive video.
Over the past year video content marketing technology has rapidly advanced to improve customer shopping experiences during the global pandemic. Using video interactivity on landing pages can enrich the visitor experience, drawing them in and introducing them to a variety of new products which they can add to their bag straight from the video. As a result, landing page strategy is highly important to achieve max conversions.
Here's an example of Smartzer's partnership with Valentino for their Diary Collection for video ecommerce used on their landing page:
Landing page strategy:
Appropriate video content marketing is essential for optimising your brands online presence. Using relevant video ecommerce frequently can help your brands SEO and allow you to rank higher for key words and appear first in search engines. Google algorithms will prioritise pages that show elements that are the most relevant to your consumer. Using persuasive, marketing tactics on these pages will provide a top tier video ecommerce experience that will convince a visitor to make a purchase. Video interactivity can help brands achieve this.
Video interactivity
The Demand Metric Report, for example, concludes that materials with elements that make interaction possible are efficient in lead conversion in approximately 70% of the cases, while passive content reaches only 36%. This demonstrates video interactivity as a worthy investment. Every interaction that occurs within the video can be tracked and measured, allowing brands to understand customer behaviours and adapt strategies to meet demand. Formats that support data inputs like quizzes and polls can give you a clear insight into the mind of your customer.
The measurability of video interactivity makes the format a key tool for video content marketing strategy. Every stage of the purchase funnel can be measured from awareness, discovery, consideration and conversion. Interactive videos give consumers control over what happens in the video allowing for a bespoke, personalised and dynamic user experience. Videos are memorable and engaging, encouraging the viewer to learn more about your product to feel confident enough to make a purchase online. Video ecommerce strategies on landing pages can instantly grab the attention of a visitor and turn them into a qualified viewer with the desire to make a purchase.
For more information on interactive video content marketing, visit Smartzer's website here.
- Apr 12, 2021
Firstly, what is interactive video?
Brands can create clickable, engaging and immersive content by using an interactive video platform. Creators tag videos with information that the consumer can select to find out information or more detail, they might be able to zoom, spin, swipe and customise videos. These videos are then implemented into e-commerce sites and shared across social media.
Here's an example of Jaguar's partnership with Smartzer for an interactive video campaign on e-commerce:
To make sure your video is as effective as possible you are going to want to market it well.
1. Make sure the content is relevant as possible!
You need to consider what your consumer wants to gain from your video. Include a variety of products that will be popular with your consumer, include all the links to relevant pages, e-commerce, call to actions like 'click here', 'add to basket', 'buy now', 'see more'. Adapt content to suit your brand ethos and focus on creating bold, exciting visuals to draw in potential customers and reduce drop off rate.
2. Consider which content will work best as an interactive video
Do you already have videos that could be tagged to create an interaction video? Or will you need to create a fresh video with interactivity in mind. Interactive video platforms can specialise in a variety of different formats from shoppable videos, 360 degree videos, branching videos, VR videos, livestreams, quizzes, polls and more. So, you will need to think about what format will suit your brands message. All are good at engaging and converting but to optimise metrics it will need to suit your consumer's expectations. Video is a great format for product discovery, including a variety of items will boost conversion and increase click through rate. Above all, make sure content is simple yet effective as easy to understand videos hold consumer attention.
3. Make sure your consumer can find your interactive video!
Where do you want to showcase your interaction video? E-commerce landing pages can be a great destination for interactive videos as interested customers are directed to relevant products in a dynamic and immersive way, encouraging them to make impulse purchases. In fact, adding videos to landing pages can increase conversion rates by 80-86%. Social sharing helps you to reach more consumers than ever before! Social sharing can boost engagement by 62% and click through rate by 27%. Not only this, but it can boost brand popularity. Using shoppable video on social media increases qualified traffic to your e-commerce as users are already aware, informed and interested in what your brand has to offer. The best videos will allow your consumer to make direct purchases from interaction videos, reducing user disconnect from distracting content.
Here's an example of social sharing with MINI and Smartzer:
4. Learn from metrics!
Interactive videos are entirely trackable as every click that occurs within the content can be measured. This means that every stage of the purchase funnel from awareness, discovery, consideration and conversion are clearly tracked. By paying attention to these metrics brands can adapt their content to align with their consumers desires and needs. Relevant video content will help with your SEO and boost your ranking in search engines.
When designing an interaction video focus on creating an experience rather than something that they will simply watch. Interactive video platforms make it easy to create videos that engage, educate and convert.
To learn more about interactive video and how to create your own visit Smartzer's website here.