- Jul 21, 2022
Live selling is the new format leading the content strategies of brands and replacing teleshopping
Live commerce allows brands to sell products through live streams on digital platforms. The method aims to provide consumers with an interactive experience. Many brands are now adding interactivity to their live streams to allow users to purchase products instantly and ask questions to see more details etc. Besides this, live commerce allows people who have similar interests to comment and interact with each other. This provides consumers with a sense of community. Something that is in high demand for customers and might lead a consumer to choose one brand over another.
Live selling encourages a feeling of immediacy. As a result, live commerce encourages impulse purchases, but on a more informed basis as the streams provide the opportunity for consumers to take a closer look at products.
Besides the fact that live selling shows details such as; how a certain lipstick color looks on a tanned face, and how a shoe fits. It also shows confidence from the brand as they are not afraid to showcase the LIVE functionality of their products.
Digging into the current trends at the forefront of this new format, beauty/skincare is the first industry we'll talk about. Brands like Clinique, Estee Lauder, or Too Faced have deep-dived into this new format. In the case of Clinique, they are doing an interactive live stream series to educate their consumers and share knowledge from their in-house experts with them regarding skincare. On the other hand, Estee Lauder has taken a more beauty approach by doing live stream make-up tutorials as well as Too Faced.
Moreover, on the digital side, it is worth mentioning Samsung's live shopping series where you could see the functionality of some of their newly-released products, with the opportunity to participate in a raffle to win a product from the live show.
Lastly is Nordstrom. A fashion brand that has created a new page where it has hosted dozens of live shopping events, with themes like dressing for special occasions. You could also find special discounts only for the viewers of the live.
In short, live selling is now seen in many brand content strategies. The hot industries that are pioneering the use of interactive live stream software are beauty, fashion, and the digital industry. Join the trend or lead it!
- Jul 15, 2022
Discover the most recent interactive content done by brands this summer
Summer has come and its campaigns are on the rise. More and more brands are experimenting with interactive video platforms to create content and increase sales.
At the end of June, Boohoo Man dropped their Landon Barker collection through a shoppable video. In this video, we could see him talking a little bit more about his collection and how he would style it as well as modeling the clothes. Users were able to directly buy the collection from the video.
From a luxury fashion perspective, Valentino made their FW2022 Haute Couture Runway video even more interactive by adding informative popups with details of the high-end garments. The interactive video is available in 7 different languages and is the most talked about show of the moment among fashion lovers. As a result, Valentino sets an example for other luxury brands. Using interactive video for discovery purposes is highly beneficial for luxury brands making it easier for high-end clientele to learn more about these custom-made garments. It is certain that we will see more brands doing this in the upcoming season.
Nike has also kept up with their interactive content strategy in the launch of their new Air Max Dias. They have released this hyper-immersive video where viewers can style themselves the shoes by choosing between two options. This way they empower each person to direct the shoot with each personalized decision point, boosting the videos’ engagement rates.
Interactive campaigns are the way forward for brands to engage with consumers in a more personalized way. Adding an element of interactivity to a video can be key to catching a consumer's attention to then driving them quickly down the sales funnel.
- Jul 6, 2022
Updated: Jul 7, 2022
At Smartzer we have standardized our pricing and now any size Shopify business can join the here-to-stay trend of interactive video!
This week we are bringing some more exciting news! At Smartzer, we decided to invest time and effort into standardizing prices for our Shopify clients and making our app publicly available. Having a public app in Shopify means it’s available to all Shopify merchants to search, install and review.
Interactive video and live stream is now used by the biggest brands and we want to amplify that scope so any company, no matter the size, can leverage our video interactivity technology and boost their sales with it. That's why we launched the MINI Plan for only $299/month! This is our smallest plan in which you will be able to create shoppable and interactive videos to digitally engage with your audience.
Shopify Merchants can now see our plans by visiting our App listing or by searching Smarzter on the Shopify App Store. Here you will find pricing plans to suit brands of any size from the biggest (Enterprise) to the smallest (Mini).