Digital Innovation Power List 2016

We had some fantastic news last month, which we had to keep under wraps until last week. The international law firm Bird & Bird, along with London’s business newspaper City A.M, got in touch to inform us we had been selected in the Media category of their Digital Innovators Power List for 2016.

The list itself is made up of 20 young, innovative digital companies, using technology and innovative ideas to shake up various sectors. The final selection was compiled by City A.M and Bird & Bird with support from the Digital Catapult (whom we have worked with before), tech PR agency Hotwire PR, and information platform Springwise. We were so thrilled to be informed we were a part of their final few, particularly when we found out the criteria to be a finalist.

They were looking for companies with a “captivating story of innovation”, who were also setting trends, had a strong revenue potential and have a certain sense of “buzz” around them on social media. It’s fantastic to know that they felt we matched these essentials and we’re so pleased that others are recognising the power our technology can have for businesses.

The launch night took place last Thursday at the Bird & Bird offices in London, which, by the way, has a really fantastic view of the city! We were asked to take part in a panel to discuss our technology and what our innovation is doing for businesses, alongside some other fantastic start ups; EdAid, Yoti, Darktrace and UMotif. Who, are all very inspiring and interesting teams with fab innovations of their own.

After the panel was the opportunity to network and have a couple of drinks with the other companies and guests. It was a really enjoyable evening with lots of great conversation with like minded tech savvy people.

You can find out more about the list HERE, and also check out this piece featuring more. We will keep our blog and social media fully up to date with any more news and updates on this so be sure to keep an eye out. Thanks again to Bird & Bird, and City A.M for including us in the Power List 2016!

Smartzer x HALSTON

This week saw us go live with luxury American fashion label, Halston Heritage. After meeting the team during our time in New York earlier this year as part of the Fashion Tech Lab, we have worked with the retailer to make their latest campaign video completely shoppable and interactive.

The video showcases the latest Fall 2016 collection, featuring a stunning ensemble of dresses perfect for the upcoming festive season. Using our interactive video technology, Halston made their content clickable.

As with other campaign videos that we have made interactive, we really feel that the content itself benefits and becomes far more engaging. It sparks increased interest amongst the consumers watching and aims to increase conversion.

We were so pleased to work with such an iconic American brand who are constantly mixing iconic styles and modern designs in luxe fabrics with a hugely varied product range.

This collaboration came about as a result of our introductions at the New York Fashion Tech Lab programme. We’ve got an entire blog post which can provide more context on this and what it means for us as a company. But essentially, we spent 3 months Stateside to take part in an extremely exciting and rewarding incubator programme. As a result, we got to work with HALSTON on making this video entirely shoppable. We’re very pleased with how it looks, and we hope you all enjoy clicking away which you can do HERE.

If you'd like to see more of our previous videos, we update our homepage with all our collaborations and be sure to check our Twitter to be kept updated on everything we're up to.

#HELLOYOU with M&S

This week saw us go live on more videos with high street retailer, Marks & Spencer. We were so thrilled to work with them again and really appreciate them seeing the value of shoppable video for their content.

The two videos in question are from a new campaign, which is lead by the hashtag #HELLOYOU. The focus of this content was around finding the perfect pair of jeans;

“We all know that great jeans can be the difference between a good day or a great day and finding that elusive ‘perfect pair’ can often be tricky. We want to make jeans fun again and help you with your own denim story.”

Six different women try to overcome their hang-ups with procuring the ideal pair of jeans and with the help of the M&S stylists, they seem to succeed. The women then model their new looks in the video. The outfits were fully clickable. So, with one tap of the mouse, the consumer is presented with every product shown in a customised group pop-up. This makes purchasing the product even easier as they can find the route to the product page for each individual item in one place.

The other video saw blogger, Lizzy Hadfield, open a mystery box from the M&S team which carried a pair of straight leg jeans that she had to try and style in 3 different ways. It’s a great video to make shoppable as there is so much content and product that features. So, we grouped each look so that the consumer can find the whole outfit in one click.

It’s been great to work with M&S again, and we’re really pleased with the result of this video. We’re excited to see where our work with M&S can go in the future. You can view the videos for yourself HERE.