Keeping your brand relevant

We’re often asked about what our tech product does, or is doing, for brands and companies.

Why should they use us?

What is the need for this technology?

What can you offer them?

The answer is simple. The digital landscape is fast changing and as online consumers begin to want more from their e-commerce experience, brands need to ensure that they are delivering more engaging and inspiring content to keep consumers interested.

If companies are going to invest time and money on digital marketing campaigns that include video, surely they want to see the impact it is having and any sales it is making as a direct result. Of course, when video content first started being incorporated into marketing strategies, it was going to be at a very basic level and simply be a tool to advertise product or share information. But now, in 2016, with an abundance of video content being made by all kinds of companies it’s not enough to just display product. We believe, it needs to entertain and encourage interaction.

The key to making video content go further for your brand, is to have the relevant technologies in place to capture the generated interest through immediate call to action. Furthermore, with our technology, brands can then use available data to understand exactly how their consumers engaged and interacted with said content. This helps to keep the e-commerce experience in line with how each brand’s consumers are behaving.

If companies want to be a part of exciting digital innovations and keep up with the “millennial” shoppers, they need to make sure that their advertising efforts are strong and powerful enough to keep consumers coming back and secure new ones.

With video playing an increasingly large part in this, we are continuously evolving our platform to help brands stay ahead and keep their consumers happy when it comes to their video strategies.

Plug & Play Retail Pitch

Last week, we headed back over to the States, as we were fortunate enough to have been invited to take part in the Plug & Play Retail Pitch Day. To give a little bit of context, the Plug & Play Tech Center is “a global innovation platform for startups, corporations and investors.”

Annually, they review 4,000 startups and then select a few to take part in the industry specific accelerator programmes that they organise. Along with these programmes, they also make introductions to the right people and can provide investment for some. Essentially, they aim to build an ecosystem in which startups actually have a chance of succeeding and getting their business ideas off of the ground.

Although it was only one day, it was a short but sweet trip. The pitch went well and we had time afterwards to network and meet some really interesting people. We are really pleased to have been chosen as a part of the programme, commencing next week, so keep an eye on our blog and Twitter to hear any updates.

Future Shop 2016!

Last week we attended Future Shop 2016, for the second year in a row. We really enjoyed the 2015 showcase, and were delighted to be asked back for another year. The event is run in association with Arc London and is a great celebration of innovation and inspiring technology.

In their own words; “FutureShop 2016 will give you a truly global perspective on how shoppers and the retail landscape is changing.”

The showcase is not only a welcome opportunity for us to demonstrate our latest work to others in the industry and some of London’s greatest media/advertising agencies, but we also get to meet other fab companies. It’s really rewarding to share this space with other entrepreneurs and learn about what each other is hoping to achieve with their innovative, shoppable video tech solution.

We can’t wait for FS2017!