Video content has become one of the most engaging content solutions out there, thanks to today's consumers being visual people.
People today consume knowledge via quick 30-second videos, and they want their knowledge fast.
We have done the hard work for you and gathered the top 4 Shopify apps that can boost your site's engagement using video content:
Smartzer's app for Shopify helps brands create engaging and entertaining shoppable videos and live stream shopping events. By adding a clickable overlay to their video content to make them shoppable, consumers can tap product hotspots to bring up information with an 'Add to Cart" button encouraging viewers to make purchases straight from the video. The Smartzer Live Stream shopping feature allows brands to sell their products in real-time, via the live stream. Viewers can add to the cart or be directed to the brand's product page directly from the video. The videos can be shared on Shopify sites and many more e-commerce sites, social media and email newsletters.
Shopideo is an app that helps you find the right YouTube and Vimeo videos for your products and add them to your product pages. It even checks the health of your videos periodically for problems and allows you to set whatever thumb fits better to your site.
The CreatorKit app was designed and built to help Shopify stores grow online. Creating video ads with high-performing motion graphics in minutes. In just one click, you can import the product assets in order to generate a product video using all your assets from your products.
4. Vidjet
Vidjet is Shopify’s first no-code video widget tool, specially designed to give customers an engaging, non-intrusive experience on your website. The video pop-up format suits any website. The app doesn’t impact the flow of your website and doesn’t interrupt the customer journey.
Smartzer offers brands & agencies around the world access to our cutting-edge, easy-to-use & scaleable SaaS tool so that they can transform their video & live content into shoppable & interactive experiences, both DTC, B2B and internal training. Click here to book a demo!
- May 27, 2022
"Live streaming shopping events are quickly becoming one of the most popular ways shoppers consume and increase their knowledge of the brands' products..."
Odds are you have watched, been a part of or hosted a live stream in your social media lifetime. Live streaming is gaining massive attention from every brand and company out there, from small businesses to large enterprises. Live shopping events are quickly becoming one of the most popular ways shoppers consume and increase their knowledge of the brands' products
Live streaming shopping content varies from industry to industry, from music to sporting events, fashion, beauty, home decor and increasing streaming within video games and virtual reality.
This phenomenon first became available and popular during the pandemic, when people couldn't go out and shop and were looking into store alternatives. And has since been here to stay.
What are the most popular live-streaming shopping trends?
Fashion: Live shopping is quickly becoming an amazing outlet for discovering and finding new and exciting fashion trends, brands, styling tips and more. Consumers are becoming more and more dependent on videos to give them inspiration, ideas and education about the latest fashion trends. These are usually accessible to consumers via live styling videos, runway shows and more. According to fitssmallbusiness.com, live shopping accounts for 36% of selling events for apparel and fashion, and it is the most common live commerce category by far. Live shopping videos have become a great outlet for brands to host exclusive product drops, giveaways, and exclusive access for V.I.P clients.
Gaming:
The gaming industry is gaining strong momentum with the rise of Virtual reality gaming, and crypto fashion. According to Reuters, people now care what their virtual avatars are wearing. You are now able to purchase Gucci, Balenciaga, Burberry and many more brands, virtual possessions generate real sales in the Metaverse. This is a great opportunity for brands and artists as one,
to showcase their products, via a live stream shopping session.
Image source: (Balenciaga Joins Fortnite in the Metaverse), GQ.com
Influencer shopping:
"Shop with me" experiences gain great exposure within the influencer industry and the trend followers. Influencers from different industries are increasing their collaborations with brands that offer products they are interested in. This helps the influencer and the brands show authenticity within the products they are selling and the products the influencers claim to be using.
Retail activations:
Bringing shoppable live streaming experiences to brick&mortar stores is a great way to get physical engagement on top of the virtual engagement. By doing this, the brand will be giving the consumers the experience of walking around the store, which can give them an experience they might not be able to get otherwise (due to location, time, availability, etc.)
Image source: (Smartzer Livestream shopping), BrownThomas.com
Smartzer offers brands & agencies around the world access to our cutting edge, easy to use & scaleable SaaS tool so that they can transform their video & live content into shoppable & interactive experiences, both DTC, B2B and internal training. Click here to book a demo!