- Jul 26, 2017
Updated: Feb 17, 2021
Our latest shoppable video has just launched, and we are delighted to announce that it was created for the Valentino x MyTheresa prelaunch of selected Fall/Winter ‘17 collection items.
This exclusive sneak peek of Valentino’s much anticipated next collection is presented through a film which was directed by the double Swedish Grammy award winner Joanna Nordahl. A variety of characters are present in the film, accompanied by the original song ‘Species’ by Eliot Sumner. The entire collection will be released in one week, with only certain items showcased in the preview film in order to whet the appetite of Valentino followers.
It was a delight to work with MyTheresa following previous collaborations we have done together and we have been especially proud to see publicity surrounding the film. For example, an article dedicated exclusively to the film has been published by Women’s Wear Daily (which you can read here).
MyTheresa have also shared exclusive behind the scenes footage on their Instagram stories and through Instagram posts, linking to the shoppable video itself. It’s great to have such positive feedback on the film, resulting in a wider range of viewers and potential customers.
Customer engagement with the video is high with the Instagram involvement causing a significant impact on views. This means overall, more customers engage with the interactive experience generated by Smartzers interactive video platform. Customers are given the opportunity to explore the pieces displayed on the screen in an easy, immersive way.
We have really enjoyed working on this captivating and unique film, which you can enjoy here, and we would like to say thank you to MyTheresa and Valentino for asking us to do so.
We’re now eagerly anticipating the official release of the Fall/Winter ’17 collection!
- Jul 23, 2017
Updated: Feb 17, 2021
We are excited to announce that we have launched two brand new interactive videos for Bulgari’s iconic Serpenti range!
Originally launched in the 1940s, the inspiration for Serpenti jewellery and watches lies in the mythological symbol of the serpent. These pieces are renowned for requiring significant craftsmanship during each stage of their creation. The range was important in securing partnerships for Bulgari in the late 20th century and rocketed in popularity, epitomising the timeless luxury associated with the brand. Serpenti has continued to evolve over the years, with Bulgari reinventing the range a number of times.
At Smartzer, we have been delighted to have been involved in the most recent reinvention of Serpenti. We have produced two interactive videos for Bulgari – one focusing on quintessential Serpenti watches, and the other on a new collection of elegant and eye-catching Serpenti rings.
We are used to creating shoppable videos, however these videos are centred around the concept of discovery as the pieces are normally only available to purchase in-store. The opportunity to demonstrate the importance of the interactive experience that we are able to create was an exciting one for us. We were able to present our videos as a discovery tool, allowing customers to immerse themselves in the Serpenti pieces and learn more about the illustrious range by clicking on pieces that they found especially appealing.
Of course, the best way to demonstrate the success of our projects is through the results that our videos generate. We have been observing very strong results from Bulgari customers. It is excellent to see that it is not just the shoppable aspect of our videos which successfully draws in consumers but also the overall interactive experience as brand exploration begins to revolve more and more around innovative technology.
We would like to say thank you to Bulgari for working with Smartzer to promote the newest additions to their iconic and sophisticated Serpenti range!
- Feb 9, 2017
Updated: Feb 17, 2021
We are delighted to announce the release of our first collaboration with mega department-store John Lewis.
Released yesterday, this new video showcases a number of pieces from the new Modern Rarity collection from the luxury range that John Lewis introduced last year. Smartzer have added our interactive feature to the elegant video. This means that customers are able to just click on a look they might want to add to their wardrobe, using our hover effect customised for John Lewi and can immediately see details and easily shop the pieces.
This innovative addition to John Lewis’ interactive video content will allow the store to make the most of their video and provide an exciting new shopping experience for their customers. What better time to begin to bridge the gap between retail and technology than the inception of their much-anticipated, sophisticated new Modern Rarity collection? John Lewis is not only anticipating their customers’ desires by designing new fashion ranges but also by using Smartzer’s technology to facilitate a streamlined and contemporary shopping experience.
The Modern Rarity range is aimed at the discerning customer who wants to invest in classic pieces that are truly timeless and will transcend seasons, at an affordable price. Inspired by the John Lewis archive in Berkshire with a modern twist, the new collection features some absolutely gorgeous pieces, crafted from quality materials in pared-back, earthy tones.
We are so pleased to have been able to work on this wonderful video, which you can watch and interact with here. We’d love to hear any feedback, which you can either leave on this page or reach us on twitter @smartzer.