- Jun 28, 2019
Updated: Feb 15, 2021
#smartzerxtakumi #london #event #unruly #smartzer #takumi #influencer #influencermarketing #shoppablevideo #shoppableinstagram #interactive #interactivevideo #tech
If you think Instagram is just for sunsets, selfies, and staged shots of food, you are sorely mistaken.
The network was bought by Facebook on 9 April 2012, for $1 billion. At the time, Instagram had only 30 million users. Instagram now has 1bn monthly active users.
Instagram has grown immensely over the years, and it continues to broaden its horizons. The photo-sharing app has gone a long way from being just a favourite for vacationers sharing their holiday pictures. The platform is now appealing to all kinds of influencers, advertisers, and brands.
Instagram is becoming the leading social media platform for shopping. Content is king but
how do you target consumers effectively to deliver the ROI?
With Instagram evolving at such a fast rate it's hard to keep up.
So, we thought it was about time for us to co-host our first Champagne Breakfast with Takumi, a managed service platform for Influencer Marketing, to discuss how to WIN on Instagram.
As Instagram continues to update with new shopping features, what are the strategies major fashion, beauty and retail brands need to implement to rise above the clutter and make the greatest impact?
To kick things off we had two presentations. One about Smartzer, held by our CEO Karoline Gross and the other about Takumi, which was presented by Sven Williams, Takumi's CEO, who also guided our guests through the event.
Following the presentations, we had a discussion which shared share guidance, examples and learnings on how to implement the best practice and utilise Instagram effectively.
Our panel covered the following topics
The social and content state of play
How can brands use the features for content and shopping to stand out on the platform, guidance, pitfalls
The future of content and Instagram
OUR PANELLISTS
Laura Thomas - Global EVP Culture & Influence, DeVries Global
Adam (Sven) Williams - Moderator & CEO Takumi Marilyne Tran - Influencer Tom Hill - Associate Creative Director and Technologist, Wunderman
Here are some of our key panel take homes
As the content bar rises and consumers get savvier, storytelling content that brings the brand to life will have the best impact.
Content is evolving, consider various tech formats to engage your audience. Think about the full Instagram ecosystem and using the different features to create an end to end journey on the platform
Augmented reality might be the next up and coming technology for content. Customers are introduced to the brand and educated through a fun, immersive and creative reality. Fashion & beauty brands can use augmented reality to showcase ‘try on’ experiences bringing the online and offline together.
A BIG THANK YOU ALSO GOES TO:
- Jun 14, 2019
Updated: Feb 15, 2021
Fifty of the UK's breakthrough businesses and projects harnessing creativity and technology are featured in Createch's "Ones to Watch" report. Published at the Createch 2019 conference, the report was a part of London Technology week.
Smartzer has also been included in the list for their interactive video platform. Featuring shoppable video, livestream shopping videos and clickable images, Smartzer seeks to connect brands with this rapidly developing aspect of video content marketing.
"Ones to Watch" showcases 50 UK-based projects praised by experts for delivering new products, services, and experiences in the fields of Immersive Entertainment; Transformative Experience; Seamless Service and Personalised Tools.
Widely regarded as the world's leading tech conference, Createch 2019 marked its third year. The conference explores various topics including the global ecosystem of businesses, blending creativity and tech to create new products, services and experiences.
The Createch conference 2019 was hosted by Creative Industries Council (CIC), a joint forum between the creative industries and government. With this, the government and industry can work together to bring great creative stories from the UK to the world.
Furthermore, they focus on areas where there are barriers to growth facing the sector. For example, access to finance, skills, export markets, regulation, intellectual property (IP), diversity, and infrastructure.
CIC Co-Chair and BBC Studios CEO Tim Davie said: ‘The UK is world class for brilliant creative talent and technological expertise and Createch 2019 is an exciting opportunity to explore the boundless possibilities presented by the interaction of the two sectors.
Davie writes: "If now is the right time to look at Createch opportunities for your organisation, we believe the UK is the right place to bring those opportunities to market - and from there to the world."
- Jun 21, 2018
Updated: Feb 12, 2021
Jimmy Choo chose Brazilian model Izabel Goulart to star in their editorial story “Style Rules” and partnered with Smartzer to make the campaign video shoppable and interactive. The glamorous film celebrates key pieces from the brand’s Pre-Fall ’18 collection.
Shot in the South of France during the 71st annual Cannes Film festival, the story follows Izabel through the iconic Cap Estel Hotel, decked out in the Jimmy Choo collection as she goes through her “Style Rules” including: 1) Be unpredictable 2) Be daring 3) Be well read 4) Be impulsive 5) Be glamorous.
The video captures red-carpet-ready looks with Jimmy Choo shoes and accessories as the focal point. Masculine brogues are paired with a tuxedo, movie star sunglasses and stilettoes are added to an old Hollywood-inspired swimsuit, and the season’s OAKLAND sneakers make a true statement when worn with an evening look.
Not wanting to interrupt the playful video, Jimmy Choo worked with Smartzer to create an interactive video experience that allows viewers to learn more about the Pre-Fall items without disrupting the viewing experience. The informative popups stay in the drawer of the video rather than pop-up in the middle of film. The final product is engaging and informative, while staying seamless and on brand.
Read more about the campaign:
“On set with Jimmy Choo at the Iconic Cap Estel Hotel” - Harper’s Bazaar
“Discover Izabel Goulart’s 6 Style Rules with Jimmy Choo” – Female Mag