- Jun 28, 2019
Updated: Feb 15, 2021
#smartzerxtakumi #london #event #unruly #smartzer #takumi #influencer #influencermarketing #shoppablevideo #shoppableinstagram #interactive #interactivevideo #tech
If you think Instagram is just for sunsets, selfies, and staged shots of food, you are sorely mistaken.
The network was bought by Facebook on 9 April 2012, for $1 billion. At the time, Instagram had only 30 million users. Instagram now has 1bn monthly active users.
Instagram has grown immensely over the years, and it continues to broaden its horizons. The photo-sharing app has gone a long way from being just a favourite for vacationers sharing their holiday pictures. The platform is now appealing to all kinds of influencers, advertisers, and brands.
Instagram is becoming the leading social media platform for shopping. Content is king but
how do you target consumers effectively to deliver the ROI?
With Instagram evolving at such a fast rate it's hard to keep up.
So, we thought it was about time for us to co-host our first Champagne Breakfast with Takumi, a managed service platform for Influencer Marketing, to discuss how to WIN on Instagram.
As Instagram continues to update with new shopping features, what are the strategies major fashion, beauty and retail brands need to implement to rise above the clutter and make the greatest impact?
To kick things off we had two presentations. One about Smartzer, held by our CEO Karoline Gross and the other about Takumi, which was presented by Sven Williams, Takumi's CEO, who also guided our guests through the event.
Following the presentations, we had a discussion which shared share guidance, examples and learnings on how to implement the best practice and utilise Instagram effectively.
Our panel covered the following topics
The social and content state of play
How can brands use the features for content and shopping to stand out on the platform, guidance, pitfalls
The future of content and Instagram
OUR PANELLISTS
Laura Thomas - Global EVP Culture & Influence, DeVries Global
Adam (Sven) Williams - Moderator & CEO Takumi Marilyne Tran - Influencer Tom Hill - Associate Creative Director and Technologist, Wunderman
Here are some of our key panel take homes
As the content bar rises and consumers get savvier, storytelling content that brings the brand to life will have the best impact.
Content is evolving, consider various tech formats to engage your audience. Think about the full Instagram ecosystem and using the different features to create an end to end journey on the platform
Augmented reality might be the next up and coming technology for content. Customers are introduced to the brand and educated through a fun, immersive and creative reality. Fashion & beauty brands can use augmented reality to showcase ‘try on’ experiences bringing the online and offline together.
A BIG THANK YOU ALSO GOES TO:
- Jun 21, 2019
Updated: Feb 15, 2021
Did you know that it takes 2,700 litres of water to produce the cotton needed to make a single t-shirt? That's 10,800 glasses of water!
So, How can we make luxury sustainable? And what makes luxury sustainable?
This year at the Luxury Think Tank, the main focus was sustainability.
The event took place on June 13th at the Spring Studios London and explored the latest innovations in sustainability that are driving the future of luxury.
The French Chamber of Great Britain and Walpole, in partnership with Spring Studios and the United Nations, launched the second edition of the London Luxury Think Tank.
The one day event featured visionary talks held by high profile speakers, in-depth panels & debates and inspirational personal stories from pioneers, including a panel discussion focused on ‘The 3 Rs’: Rebuild, Recycle, Reuse: Is ownership still relevant in an ethical world?’
Think Tank has assembled leaders, pioneers and experts from across the fields of Luxury, Fashion, Technology, Research & Innovation, CSR, Ethics and Sustainability who shared ideas, expertise and insights.
2018 was the year of the influential sustainability consumer
Actual studies say that:
Nearly half of consumers say they would change their habits to reduce their impact on the environment
83% increase in editorial mentions of the term "sustainable fashion brands" ( from 2017 to 2018)
48% of Millennials say they have chosen - or stopped using - a product because of the environmental reputation of its manufacturer.
38% of Millennials (a person reaching young adulthood in the early 21st century) have bought at least half of the clothes they own, within the past year
Amount of clothing bought has doubled in the last 15 years while the number of times an item is worn has declined by 20%
To discover more please click here: www.londonluxurythinktank.co.uk