- Jun 28, 2019
Updated: Feb 15, 2021
#smartzerxtakumi #london #event #unruly #smartzer #takumi #influencer #influencermarketing #shoppablevideo #shoppableinstagram #interactive #interactivevideo #tech
If you think Instagram is just for sunsets, selfies, and staged shots of food, you are sorely mistaken.
The network was bought by Facebook on 9 April 2012, for $1 billion. At the time, Instagram had only 30 million users. Instagram now has 1bn monthly active users.
Instagram has grown immensely over the years, and it continues to broaden its horizons. The photo-sharing app has gone a long way from being just a favourite for vacationers sharing their holiday pictures. The platform is now appealing to all kinds of influencers, advertisers, and brands.
Instagram is becoming the leading social media platform for shopping. Content is king but
how do you target consumers effectively to deliver the ROI?
With Instagram evolving at such a fast rate it's hard to keep up.
So, we thought it was about time for us to co-host our first Champagne Breakfast with Takumi, a managed service platform for Influencer Marketing, to discuss how to WIN on Instagram.
As Instagram continues to update with new shopping features, what are the strategies major fashion, beauty and retail brands need to implement to rise above the clutter and make the greatest impact?
To kick things off we had two presentations. One about Smartzer, held by our CEO Karoline Gross and the other about Takumi, which was presented by Sven Williams, Takumi's CEO, who also guided our guests through the event.
Following the presentations, we had a discussion which shared share guidance, examples and learnings on how to implement the best practice and utilise Instagram effectively.
Our panel covered the following topics
The social and content state of play
How can brands use the features for content and shopping to stand out on the platform, guidance, pitfalls
The future of content and Instagram
OUR PANELLISTS
Laura Thomas - Global EVP Culture & Influence, DeVries Global
Adam (Sven) Williams - Moderator & CEO Takumi Marilyne Tran - Influencer Tom Hill - Associate Creative Director and Technologist, Wunderman
Here are some of our key panel take homes
As the content bar rises and consumers get savvier, storytelling content that brings the brand to life will have the best impact.
Content is evolving, consider various tech formats to engage your audience. Think about the full Instagram ecosystem and using the different features to create an end to end journey on the platform
Augmented reality might be the next up and coming technology for content. Customers are introduced to the brand and educated through a fun, immersive and creative reality. Fashion & beauty brands can use augmented reality to showcase ‘try on’ experiences bringing the online and offline together.
A BIG THANK YOU ALSO GOES TO:
- Nov 9, 2018
Updated: Feb 15, 2021
New York City was flooded with leaders of the media, marketing, entertainment, digital technology and other creative sector representatives during the 15th Annual Advertising Week, from the 1st to the 4th of October 2018. Smartzer founder and CEO Karoline Gross was one of the attendees from around the globe at Adweek 2018.
(Image: newyork.advertisingweek.com)
Over the four days, seminars and workshops on topics ranging from leadership to trend prediction provided valuable opportunity to discuss industry trends and the state of advertising in an even more online and international world. The entire event saw 98,000 industry professionals and experts pass through the doors, as reported by Adweek 2018. The 290+ events and 1216 speakers were well received, and there was much discussion and insight exchanged the industry over over the four days.
Some of the talks attended by our CEO and founder Karoline Gross include :
What Brands Must do to Engage Today’s Conscious Consumers
Presented by Playbuzz
Exploration of how brands are undergoing a ‘digital renaissance’ in order to align themselves more personally with consumers and adapt to evolving consumption habits.
Staying Creative in a World of Data
Vince Lynch, Emily Withrow, QUARTZ
Discussion over the impact of AI on creative industries thus far and predictions for coming years
Video: Omnichannel Strategy in a Fragmented World
Presented by XAXIS
Looking at the evolution of video abilities and platforms in order to discuss the promotion of a user-centric approach, measure the impact of videos, an stand out within an ever adapting market.
Unlocking the Potential of Programmatic Video
Presented by Pubmatic
The influence of video as a strategic marketing component, in terms of its benefits, and the risks associated, followed by a panel discussion exploring whether this strategy is being utilized to the best of its ability.
How Leading CPG Brands are Pushing the Boundaries of Digital Video
Various brand representatives
Discussion of the transformation from traditional TV adverts to individual-specific video marketing strategies in terms of strengths and limitations.
Katie Couric: The Next Chapter
Katie Couric
Presentation by award winning journalist and news anchor into the challenges women face in the media industry and her battle to overcome them.
In all it was an incredibly successful and eye opening trip, and the whole Smartzer team is delighted to have had the chance to be represented at such an important and influential industry event. Access to the breadth of experience represented throughout the event is invaluable for a company such as Smartzer as we continue to strive and fulfill our potential.