- Jun 28, 2019
Updated: Feb 15, 2021
#smartzerxtakumi #london #event #unruly #smartzer #takumi #influencer #influencermarketing #shoppablevideo #shoppableinstagram #interactive #interactivevideo #tech
If you think Instagram is just for sunsets, selfies, and staged shots of food, you are sorely mistaken.
The network was bought by Facebook on 9 April 2012, for $1 billion. At the time, Instagram had only 30 million users. Instagram now has 1bn monthly active users.
Instagram has grown immensely over the years, and it continues to broaden its horizons. The photo-sharing app has gone a long way from being just a favourite for vacationers sharing their holiday pictures. The platform is now appealing to all kinds of influencers, advertisers, and brands.
Instagram is becoming the leading social media platform for shopping. Content is king but
how do you target consumers effectively to deliver the ROI?
With Instagram evolving at such a fast rate it's hard to keep up.
So, we thought it was about time for us to co-host our first Champagne Breakfast with Takumi, a managed service platform for Influencer Marketing, to discuss how to WIN on Instagram.
As Instagram continues to update with new shopping features, what are the strategies major fashion, beauty and retail brands need to implement to rise above the clutter and make the greatest impact?
To kick things off we had two presentations. One about Smartzer, held by our CEO Karoline Gross and the other about Takumi, which was presented by Sven Williams, Takumi's CEO, who also guided our guests through the event.
Following the presentations, we had a discussion which shared share guidance, examples and learnings on how to implement the best practice and utilise Instagram effectively.
Our panel covered the following topics
The social and content state of play
How can brands use the features for content and shopping to stand out on the platform, guidance, pitfalls
The future of content and Instagram
OUR PANELLISTS
Laura Thomas - Global EVP Culture & Influence, DeVries Global
Adam (Sven) Williams - Moderator & CEO Takumi Marilyne Tran - Influencer Tom Hill - Associate Creative Director and Technologist, Wunderman
Here are some of our key panel take homes
As the content bar rises and consumers get savvier, storytelling content that brings the brand to life will have the best impact.
Content is evolving, consider various tech formats to engage your audience. Think about the full Instagram ecosystem and using the different features to create an end to end journey on the platform
Augmented reality might be the next up and coming technology for content. Customers are introduced to the brand and educated through a fun, immersive and creative reality. Fashion & beauty brands can use augmented reality to showcase ‘try on’ experiences bringing the online and offline together.
A BIG THANK YOU ALSO GOES TO:
- Feb 18, 2019
Updated: Jun 1, 2021
Smartzer joins LVMH in the second season of its incubator "La Maison des Startups" on the Station F campus.
We are thrilled to announce that Smartzer will be part of the second class of LVMH’s La Maison des Startups that will welcome 26 young companies on the Station F campus in 2019. It is an honour to continue on from the first promotion of the acceleration program and have the opportunity to continue to develop our collaboration with the Houses of LVMH (Moet Hennessy, Dior, Louis Vuitton, Sephora, etc.). The thirteen other places were awarded to startups identified by LVMH thanks to its Innovation Award, an annual competition organized as part of Viva Technology. Several LVMH employees whose projects have been rewarded in the various editions of the DARE initiative (Disrupt, Act, Risk to be Entrepreneur), dedicated to the development of intrapreneurship within the Group, will also join the second promotion to develop their projects.
La Maison des Startups allows entrepreneurs to benefit from personalized support from experts in the LVMH group within a work environment conducive to innovation. Workshops dedicated to the challenges of the luxury industry and pitch sessions are regularly offered to each start up to present the evolution of their solutions to representatives of LVMH Houses.
With this second season, the acceleration program addresses the Group's major current issues: sustainability of raw materials, reinvention of the customer experience, use of Artificial Intelligence, improvement of data analysis and CRM systems and the use of virtual and artificial reality.
The selection consists of Alcmeon (Dialogue via Social Networks and Instant Messengers), Allure Systems (fashion visuals without manikin), Daumet (gilding on exceptional materials), Dreenk (wine analysis scanner), Euveka (robotic manikin) , Ferpection (UX tester community), Fitle (garment size measurement algorithm), Futur 404 (Sustainable Innovation), Haptic Media (3D collection modeling), Heuritech (visual search and trend detection), Holooh (human holograms in AR and VR), Kronos Care(followed by an e-commerce order), Mercaux (tablet for sellers), Neos (in-store scanning and payment application), Orbis (holograms), Sericyne (manufacture of silk objects), SimpliField(communication with vendors), SkyBoy (Story Telling augmented reality), SmartPixels(product customization), Smartzer (video tagging for e-commerce), Southpigalle(collaborative tools), Spoon (artificial creatures), The Bradery (flash sales instagram) , V-cult(3D experiments for trade or training), See (virtual makeup) or Woodoo (translucent wood).
Read more about the LVMH Season 2 Launch:
https://www.linkedin.com/pulse/lvmh-lance-la-deuxi%C3%A8me-saison-de-son-incubateur-des-f-le-garlantezec/
https://lamaisondesstartups.lvmh.com/en/startups/
Updated: Jul 22, 2020
In partnership with Smartzer, Sephora has released their Christmas video campaign promoting the Christmas gifts for the French market on their website. The interactive video features 35 unique and affordable christmas crackers that reveal products such as the Kat Von D Eye and Lip Duo, Too Faced best sellers and Sephora’s own collection. Packaged in festive crackers, the gifts are made shoppable and easily accessible to consumers through Smartzer’s shoppable video html5 overlay tech.
(The Smartzer optimised Sephora FR Christmas interactive video as it sits on the sephora.fr site. Click here to view and discover the video live)
Sephora interactive video Christmas campaign
The interactive video is easily shoppable and prompts consumers to engage with the products in a fully optimised and aesthetic design. Clear call to action buttons allow customer to add directly to their cart (‘AJOUTER AU PANIER’) from within the video, maximising engagement as consumers watch the video. The CTA makes the shopping experience intuitive and successfully converts curious viewers into purchasing customers through the video. As has been seen in other Smartzer projects, consumers are far more likely to engage and purchase products through these optimised videos.
Creating and engaging brand website
The video sits on the sephora.fr site, on the homepage for the christmas promotions. The flow of the interactive video is intuitive, and encourages consumer engagement, which leverages the high-quality video content to generate sales directly within the video marketing content. The embedded shoppable video experience drives up engagement with the products, whilst ensuring the consumer does not disengage when they click on the first product of interest that they see. Smartzer helps Sephora maximise on their video content in a tangible way.
Interactive videos collecting consumer data
Sephora benefits from Smartzer's shoppable technology in a multitude of ways. One more of the services wrapped into the package from Smartzer is consumer behavioural data. The interactive video collects KPI based data on all consumers of the video, from all viewing platforms and all channels of distribution, be them social, in paid ads or on their own website.
Click-through rates, product engagement, add-to-cart clicks, dwell times, view-through rates and many more metrics and analytics are collected by the Smartzer enhanced video, and is reported back to Sephora. Clients can use these data points to inform their future campaigns, and make smarter and more targeted video content - as well as strategise their product line-ups for subsequent campaigns video or static.
A beautiful interactive video to match every brand
The single link to the video on the Smartzer platform automatically optimises itself for viewing on any device, and the entire video overlay is design in-house at Smartzer to match the vibe of the client brand aesthetic and the design of their website.
Smartzer and Sephora have partnered on multiple projects, to create and distribute engaging videos. Smartzer tech helps monetise video content and has been successful in increasing click-through rates and product discovery journeys both within the interactive videos and without - around the brand website. Come the Christmas season, quality video content marketing materials are being produced by brands in the beauty industry and outside it too, targeting consumers with strong buying intention and capturing their attention. These engaged consumers are increasingly, with the help of Smartzer tech being converted into revenue generating leads and valuable sources of consumer behavioural data.