- Apr 28, 2020
Updated: Feb 12, 2021
During these challenging times, brands around the world have been forced to engage with consumers in a different way, with many adopting a digital-first approach. This is particularly challenging for Luxury brands as providing a special client experience throughout the customer journey is of the utmost importance and for many, it is the foundation on which their success has been built on. Luckily, there are ways in which Luxury brands can address these challenges online and deliver unique customer experiences that our clients are exploring today.
As part of their E-workshop series, LVMH invited Smartzer interactive video platform and Hapticmedia to share how luxury brands can provide the experience their customers normally have in their retail stores into online channels. Both companies have been part of the prestigious LVMH La Maison Des Startups program.
The webinar covered the following topics:
- Introduction to LVMH innovation ecosystem & importance of making consumers feel special
- Smartzer: Utilizing interactive video technology to engage consumers online via video ecommerce and shoppable video
Desktop experiences onsite: How to use the interactive video platform to tag videos in order to turn simple video assets into interactive video experiences.
Mobile experiences onsite: With an increase in time spent on mobile devices and the more challenging navigation, providing an interactive video experience that is optimised for mobile devices is critical.
Shoppable Instagram Stories: Consumers are spending a lot of time on social media, especially on Instagram Stories. Smartzer’s technology can be used to make the stories shoppable and interactive.
Newsletter interactive video: Email is a powerful way to communicate with customers - adding in interactive videos will make the experience feel more special and drive higher engagement.
Turning campaign images into interactive experiences: The COVID-19 situation has created many challenges around creating content. Smartzer now also enables shoppable images to provide more flexibility with content.
- Hapticmedia: Creating 3D immersive experiences online to recreate the emotion between the product and the consumer. Enabling users to experience products and personalise them through a 3D experience drives increased engagement and conversions online.
View the webinar here:
Since joining the LVMH La Maison Des Startups it has always been a privilege to be part of such a valuable network and we give special thanks to the Station F team for having us present when it matters most.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎
- Feb 18, 2019
Updated: Jun 1, 2021
Smartzer joins LVMH in the second season of its incubator "La Maison des Startups" on the Station F campus.
We are thrilled to announce that Smartzer will be part of the second class of LVMH’s La Maison des Startups that will welcome 26 young companies on the Station F campus in 2019. It is an honour to continue on from the first promotion of the acceleration program and have the opportunity to continue to develop our collaboration with the Houses of LVMH (Moet Hennessy, Dior, Louis Vuitton, Sephora, etc.). The thirteen other places were awarded to startups identified by LVMH thanks to its Innovation Award, an annual competition organized as part of Viva Technology. Several LVMH employees whose projects have been rewarded in the various editions of the DARE initiative (Disrupt, Act, Risk to be Entrepreneur), dedicated to the development of intrapreneurship within the Group, will also join the second promotion to develop their projects.
La Maison des Startups allows entrepreneurs to benefit from personalized support from experts in the LVMH group within a work environment conducive to innovation. Workshops dedicated to the challenges of the luxury industry and pitch sessions are regularly offered to each start up to present the evolution of their solutions to representatives of LVMH Houses.
With this second season, the acceleration program addresses the Group's major current issues: sustainability of raw materials, reinvention of the customer experience, use of Artificial Intelligence, improvement of data analysis and CRM systems and the use of virtual and artificial reality.
The selection consists of Alcmeon (Dialogue via Social Networks and Instant Messengers), Allure Systems (fashion visuals without manikin), Daumet (gilding on exceptional materials), Dreenk (wine analysis scanner), Euveka (robotic manikin) , Ferpection (UX tester community), Fitle (garment size measurement algorithm), Futur 404 (Sustainable Innovation), Haptic Media (3D collection modeling), Heuritech (visual search and trend detection), Holooh (human holograms in AR and VR), Kronos Care(followed by an e-commerce order), Mercaux (tablet for sellers), Neos (in-store scanning and payment application), Orbis (holograms), Sericyne (manufacture of silk objects), SimpliField(communication with vendors), SkyBoy (Story Telling augmented reality), SmartPixels(product customization), Smartzer (video tagging for e-commerce), Southpigalle(collaborative tools), Spoon (artificial creatures), The Bradery (flash sales instagram) , V-cult(3D experiments for trade or training), See (virtual makeup) or Woodoo (translucent wood).
Read more about the LVMH Season 2 Launch:
https://www.linkedin.com/pulse/lvmh-lance-la-deuxi%C3%A8me-saison-de-son-incubateur-des-f-le-garlantezec/
https://lamaisondesstartups.lvmh.com/en/startups/
- Apr 11, 2018
Updated: Feb 18, 2021
LVMH launched La Maison des Startups, its’ startup accelerator at Station F last night and the Smartzer team was there to demo and introduce the Smartzer tech to LVMH CEO, Bernard Arnault, LVMH brands and press.
Launched in November 2017, Station F is a vast startup incubator started by French billionaire Xavier Niel. Described as a “small city” Station F is the largest startup campus in the world and the size of the Eiffel Tower laying down. The venue offers startups a post office, 24 themed lounges, 8 event spaces, a café and a 360-person auditorium.
LMVH follows in the footsteps of French cosmetics giant L’Oreal who started an accelerator at Station F last year. The LVMH incubator measures 2,400 square feet with 89 work stations and the LVMH program will host 50 international start-ups yearly in two six-month terms. Geared at accelerating collaborations between startups proposing solutions for the luxury market and LVMH’s portfolio of more than 70 brands, the LVMH accelerator is the perfect opportunity for Smartzer’s interactive video technology. Since the soft launch of the program in November, Smartzer has been introduced to many brands and is already developing partnerships.
At last night’s event, founder Karoline Gross, presented the Smartzer concept to Bernard Arnault, select press and distinguished guests including LVMH’s Chief Digital Officer, Ian Rogers and Vuitton’s Executive Vice President Delphine Arnault. All parties were interested in our tech and how interactive videos could work with luxury brands to boost engagement.
During his speech, Bernard Arnault praised the startups selected for the LVMH accelerator for their innovative thinking and entrepreneurial spirit. This spark that the startups have is why the LVMH group wants to maintain a close relationship with them.
We are so excited to be part of the LVMH accelerator program and cannot wait to create interactive and shoppable videos for LVMH’s luxury brands.
Read more about the LVMH Station F launch:
"LVMH unveils initiative for start-ups" - Draper's