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The Mills Fabrica is an open platform for techstyle innovation. Their mission is to create techstyle startup success stories and to build a global techstyle community.


The Mills Fabrica expands to the UK


The Mills – a landmark revitalization project by the Nan Fung Group transforming their old textile factories into a new heritage and innovation center – officially launched in Hong Kong in December 2018.


Fabrica, the innovation arm of The Mills is dedicated to supporting innovators from all around the world within the field of techstyle and aims to build a global techstyle community.


As part of their mission, The Mills Fabrica will be expanding to the UK to create an open platform and bridge the gap between Asia and Europe to support techstyle startups across the two continents.





We are PROUD to announce to be part of the mills fabrica 's incubation programme!



The Mills Fabrica officially expands into the UK with a pilot cross-border incubation programme AND SMARTZER is one if the first incubatees!


The incubation programme is dedicated to techstyle startups, companies at the intersection of technology and style.



SUPPORT / VALUE-ADD


As one of the first UK incubatees we will benefit from 12-months customised support based on our vision and key milestones.


We will have access to The Mills Fabrica’s vast global network in the techstyle space and exposure opportunities in Asia and around the world.

In addition, we will will receive support in terms of connections and exposure not just in the UK but also in Hong Kong and Asia. This includes sharing our story and innovation on international stages and at some of the world’s biggest startup events/conferences.


Furthermore, our team will have the opportunity to develop our businesses in Hong Kong at The Mills Fabrica having access to:


  • Fabrica Space – 15,000 sqft of flexible coworking and event space with private offices, fixed and hot desks and event venue for conferences and symposiums

  • Fabrica Lab – a state-of-the-art prototyping lab, curated in collaboration with The Hong Kong Research Institute of Textiles and Apparel (HKRITA); a space for experimentation and an open platform for entrepreneurs, students, corporates and the general public to unleash their creativity and transform ideas into real products

  • Techstyle X – an experiential and experimental retail store dedicated to showcasing the latest techstyle innovations and raising awareness of technologies to the end consumer.



(L to R: Jonny Brankin, CTO / Karoline Gross, Founder & CEO – Smartzer)




As an international technology hub, with Silicon Roundabout in East London and Knowledge Quarter in Kings Cross, London as the world city is the prime location for the next phase of expansion for The Mills Fabrica.


On June 19th, we attended the ‘Techstyle Futures: Innovations for Global Change' symposium in London and together with The Mills ´Fabrica, we celebrated the launch of their expansion into the UK, with pilot cross-border incubation and community events.



The day was filled with insights and inspiring words from renowned fashion brands and some of the world's largest textile manufacturers to the techstyle startups actively making fashion more sustainable with game-changing innovations/solutions




TO READ MORE ABOUT OUR NEW INCUBATOR VISIT: http://www.themillsfabrica.com/




Updated: Jun 1, 2021


Smartzer joins LVMH in the second season of its incubator "La Maison des Startups" on the Station F campus.


We are thrilled to announce that Smartzer will be part of the second class of LVMH’s La Maison des Startups that will welcome 26 young companies on the Station F campus in 2019. It is an honour to continue on from the first promotion of the acceleration program and have the opportunity to continue to develop our collaboration with the Houses of LVMH (Moet Hennessy, Dior, Louis Vuitton, Sephora, etc.). The thirteen other places were awarded to startups identified by LVMH thanks to its Innovation Award, an annual competition organized as part of Viva Technology. Several LVMH employees whose projects have been rewarded in the various editions of the DARE initiative (Disrupt, Act, Risk to be Entrepreneur), dedicated to the development of intrapreneurship within the Group, will also join the second promotion to develop their projects.

La Maison des Startups allows entrepreneurs to benefit from personalized support from experts in the LVMH group within a work environment conducive to innovation. Workshops dedicated to the challenges of the luxury industry and pitch sessions are regularly offered to each start up to present the evolution of their solutions to representatives of LVMH Houses.


With this second season, the acceleration program addresses the Group's major current issues: sustainability of raw materials, reinvention of the customer experience, use of Artificial Intelligence, improvement of data analysis and CRM systems and the use of virtual and artificial reality.

The selection consists of Alcmeon (Dialogue via Social Networks and Instant Messengers), Allure Systems (fashion visuals without manikin), Daumet (gilding on exceptional materials), Dreenk (wine analysis scanner), Euveka (robotic manikin) , Ferpection (UX tester community), Fitle (garment size measurement algorithm), Futur 404 (Sustainable Innovation), Haptic Media (3D collection modeling), Heuritech (visual search and trend detection), Holooh (human holograms in AR and VR), Kronos Care(followed by an e-commerce order), Mercaux (tablet for sellers), Neos (in-store scanning and payment application), Orbis (holograms), Sericyne (manufacture of silk objects), SimpliField(communication with vendors), SkyBoy (Story Telling augmented reality), SmartPixels(product customization), Smartzer (video tagging for e-commerce), Southpigalle(collaborative tools), Spoon (artificial creatures), The Bradery (flash sales instagram) , V-cult(3D experiments for trade or training), See (virtual makeup) or Woodoo (translucent wood).

Read more about the LVMH Season 2 Launch:

https://www.linkedin.com/pulse/lvmh-lance-la-deuxi%C3%A8me-saison-de-son-incubateur-des-f-le-garlantezec/

https://lamaisondesstartups.lvmh.com/en/startups/

Updated: Feb 15, 2021


Our week at Cannes Lions was phenomenal. Participating in the R/GA Ventures Startup Academy created the perfect opportunity to network with key agencies and brands and pitch Smartzer. The Startup Academy is hosted by R/GA Ventures and Cannes Lions Innovation to provide founders in marketing, media, and advertising the opportunity to network with global brand and agency leaders and culminating in a pitch showcase on the Innovation Stage. You can read more about the program and our first few days of Cannes Lions 2018.


Smartzer Interactive Video at The Girls' Lounge Cannes Lions 2018

On Thursday we headed to the Girls’ Lounge Suite for The Female Quotient Founder Feature panel “Female-Led Startups at The Forefront of Innovation.” The Female Quotient is an organization committed to advancing equality in the workplace through collaboration, creating solutions for change and establishing measurements for accountability. The Girls’ Lounge is a pop-experience they create at conferences like Cannes Lions where women connect, collaborate and activate change together. It has transformed into the largest community of corporate women and female entrepreneurs devoted to transforming workplace culture. Here at the Girls’ Lounge, Smartzer founder Karoline Gross pitched the Smartzer shoppable and interactive video concept, shared her founder journey, and discussed ways to support women in tech.

On Friday, Karoline Gross presented Smartzer’s video technology concept on the Cannes Lions Innovation stage. along with the other female founders. The presentations were very informative and sparked interesting dialogue in the future. It was the perfect ending to an amazing week of networking and pitching.


Smartzer Shoppable Video at Cannes Lions Innovation stage
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