- Jul 5, 2019
Updated: Feb 12, 2021
#incubator #tech #startup #themillsfabrica #development #entrepreneur #accelerators #incubation #innovation #businessmodel #techstyle #sustainability
The Mills Fabrica is an open platform for techstyle innovation. Their mission is to create techstyle startup success stories and to build a global techstyle community.
The Mills Fabrica expands to the UK
The Mills – a landmark revitalization project by the Nan Fung Group transforming their old textile factories into a new heritage and innovation center – officially launched in Hong Kong in December 2018.
Fabrica, the innovation arm of The Mills is dedicated to supporting innovators from all around the world within the field of techstyle and aims to build a global techstyle community.
As part of their mission, The Mills Fabrica will be expanding to the UK to create an open platform and bridge the gap between Asia and Europe to support techstyle startups across the two continents.
We are PROUD to announce to be part of the mills fabrica 's incubation programme!
The incubation programme is dedicated to techstyle startups, companies at the intersection of technology and style.
SUPPORT / VALUE-ADD
As one of the first UK incubatees we will benefit from 12-months customised support based on our vision and key milestones.
We will have access to The Mills Fabrica’s vast global network in the techstyle space and exposure opportunities in Asia and around the world.
In addition, we will will receive support in terms of connections and exposure not just in the UK but also in Hong Kong and Asia. This includes sharing our story and innovation on international stages and at some of the world’s biggest startup events/conferences.
Furthermore, our team will have the opportunity to develop our businesses in Hong Kong at The Mills Fabrica having access to:
Fabrica Space – 15,000 sqft of flexible coworking and event space with private offices, fixed and hot desks and event venue for conferences and symposiums
Fabrica Lab – a state-of-the-art prototyping lab, curated in collaboration with The Hong Kong Research Institute of Textiles and Apparel (HKRITA); a space for experimentation and an open platform for entrepreneurs, students, corporates and the general public to unleash their creativity and transform ideas into real products
Techstyle X – an experiential and experimental retail store dedicated to showcasing the latest techstyle innovations and raising awareness of technologies to the end consumer.
As an international technology hub, with Silicon Roundabout in East London and Knowledge Quarter in Kings Cross, London as the world city is the prime location for the next phase of expansion for The Mills Fabrica.
On June 19th, we attended the ‘Techstyle Futures: Innovations for Global Change' symposium in London and together with The Mills ´Fabrica, we celebrated the launch of their expansion into the UK, with pilot cross-border incubation and community events.
TO READ MORE ABOUT OUR NEW INCUBATOR VISIT: http://www.themillsfabrica.com/
- Jun 28, 2019
Updated: Feb 15, 2021
#smartzerxtakumi #london #event #unruly #smartzer #takumi #influencer #influencermarketing #shoppablevideo #shoppableinstagram #interactive #interactivevideo #tech
If you think Instagram is just for sunsets, selfies, and staged shots of food, you are sorely mistaken.
The network was bought by Facebook on 9 April 2012, for $1 billion. At the time, Instagram had only 30 million users. Instagram now has 1bn monthly active users.
Instagram has grown immensely over the years, and it continues to broaden its horizons. The photo-sharing app has gone a long way from being just a favourite for vacationers sharing their holiday pictures. The platform is now appealing to all kinds of influencers, advertisers, and brands.
Instagram is becoming the leading social media platform for shopping. Content is king but
how do you target consumers effectively to deliver the ROI?
With Instagram evolving at such a fast rate it's hard to keep up.
So, we thought it was about time for us to co-host our first Champagne Breakfast with Takumi, a managed service platform for Influencer Marketing, to discuss how to WIN on Instagram.
As Instagram continues to update with new shopping features, what are the strategies major fashion, beauty and retail brands need to implement to rise above the clutter and make the greatest impact?
To kick things off we had two presentations. One about Smartzer, held by our CEO Karoline Gross and the other about Takumi, which was presented by Sven Williams, Takumi's CEO, who also guided our guests through the event.
Following the presentations, we had a discussion which shared share guidance, examples and learnings on how to implement the best practice and utilise Instagram effectively.
Our panel covered the following topics
The social and content state of play
How can brands use the features for content and shopping to stand out on the platform, guidance, pitfalls
The future of content and Instagram
OUR PANELLISTS
Laura Thomas - Global EVP Culture & Influence, DeVries Global
Adam (Sven) Williams - Moderator & CEO Takumi Marilyne Tran - Influencer Tom Hill - Associate Creative Director and Technologist, Wunderman
Here are some of our key panel take homes
As the content bar rises and consumers get savvier, storytelling content that brings the brand to life will have the best impact.
Content is evolving, consider various tech formats to engage your audience. Think about the full Instagram ecosystem and using the different features to create an end to end journey on the platform
Augmented reality might be the next up and coming technology for content. Customers are introduced to the brand and educated through a fun, immersive and creative reality. Fashion & beauty brands can use augmented reality to showcase ‘try on’ experiences bringing the online and offline together.
A BIG THANK YOU ALSO GOES TO:
Updated: Feb 15, 2021
HELLO, PARIS! HELLO, VIVATECH 2019!
Smartzer attended this years VivaTech, dedicated to innovation and startups in Paris.
Consumer expectations have grown. Especially with regard to e-commerce. VivaTech 2019 is packed with exciting innovations and Smartzer was honoured to be included in the LVMH Pavilion to showcase our interactive video collaboration with Emilio Pucci.
Our Founder & CEO Karoline, was joined by the Social Media and Digital Communication Manager, Luana Palumbo at Emilio Pucci to discuss the implementation of interactive and shoppable video experiences across the House’s e-commerce site, Instagram campaigns, and point-of-sale touchscreens.
In addition to shoppable video on the e-commerce site, we also created a demo for an interactive video in-store experience.
We placed the touchscreen at the LVMH Pavilion for people to be able to interact with the touch screen displaying the latest Emilio Pucci video as a shoppable video using the Smartzer Interactive video platform.
Viewers were able to click on items in on the video to explore product details with a QR code assigned to each product, allowing customers to easily find (and buy) anything from the video, directly via the interactive touch screen experience.
This was an exciting project exploring the true sense of 'omnichannel retail' and bringing the online experience and in-store experience closer together.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎