- Jun 14, 2019
Updated: Feb 15, 2021
Fifty of the UK's breakthrough businesses and projects harnessing creativity and technology are featured in Createch's "Ones to Watch" report. Published at the Createch 2019 conference, the report was a part of London Technology week.
Smartzer has also been included in the list for their interactive video platform. Featuring shoppable video, livestream shopping videos and clickable images, Smartzer seeks to connect brands with this rapidly developing aspect of video content marketing.
"Ones to Watch" showcases 50 UK-based projects praised by experts for delivering new products, services, and experiences in the fields of Immersive Entertainment; Transformative Experience; Seamless Service and Personalised Tools.
Widely regarded as the world's leading tech conference, Createch 2019 marked its third year. The conference explores various topics including the global ecosystem of businesses, blending creativity and tech to create new products, services and experiences.
The Createch conference 2019 was hosted by Creative Industries Council (CIC), a joint forum between the creative industries and government. With this, the government and industry can work together to bring great creative stories from the UK to the world.
Furthermore, they focus on areas where there are barriers to growth facing the sector. For example, access to finance, skills, export markets, regulation, intellectual property (IP), diversity, and infrastructure.
CIC Co-Chair and BBC Studios CEO Tim Davie said: ‘The UK is world class for brilliant creative talent and technological expertise and Createch 2019 is an exciting opportunity to explore the boundless possibilities presented by the interaction of the two sectors.
Davie writes: "If now is the right time to look at Createch opportunities for your organisation, we believe the UK is the right place to bring those opportunities to market - and from there to the world."
Updated: Feb 15, 2021
HELLO, PARIS! HELLO, VIVATECH 2019!
Smartzer attended this years VivaTech, dedicated to innovation and startups in Paris.
Consumer expectations have grown. Especially with regard to e-commerce. VivaTech 2019 is packed with exciting innovations and Smartzer was honoured to be included in the LVMH Pavilion to showcase our interactive video collaboration with Emilio Pucci.
Our Founder & CEO Karoline, was joined by the Social Media and Digital Communication Manager, Luana Palumbo at Emilio Pucci to discuss the implementation of interactive and shoppable video experiences across the House’s e-commerce site, Instagram campaigns, and point-of-sale touchscreens.
In addition to shoppable video on the e-commerce site, we also created a demo for an interactive video in-store experience.
We placed the touchscreen at the LVMH Pavilion for people to be able to interact with the touch screen displaying the latest Emilio Pucci video as a shoppable video using the Smartzer Interactive video platform.
Viewers were able to click on items in on the video to explore product details with a QR code assigned to each product, allowing customers to easily find (and buy) anything from the video, directly via the interactive touch screen experience.
This was an exciting project exploring the true sense of 'omnichannel retail' and bringing the online experience and in-store experience closer together.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎
- May 10, 2018
Updated: Feb 4, 2021
Hello NYC! Smartzer hit the Big Apple for Retail Touchpoints Retail Innovation Congress last week, where we exhibited Smartzer’s shoppable video technology to a range of interested retail giants.
The event drew over 500 registrants interested in learning about the next big trends and disruptive technologies in retail innovation. Participants enjoyed networking, speeches and this year’s event even included store visits to TUMI, Sugarfina and Williams Sonoma to get a first-hand look at retail in action.
Educational sessions on the next big topics in retail included a very interesting keynote speech “Your Future Shopper: The Step Change Has Arrived”, delivered by shopping Behaviorist Ken Hughes, which revealed relevant information about Gen Z shoppers. No surprise to Smartzer, but Gen Z shoppers are desire instant gratification and customization. Smartzer’s interactive videos are the perfect way to give viewers the interaction they want without removing them from the experience. The retail customer has changed and the industry needs to adapt to engage with them differently.
The new Gen Z expect a "phygital" world and store systems that are connected and consistent with the online experience. Retailers need to be in every place at all times, always on brand and ready to interact with the customer the same way. Customization is also key to this conversation Gen Z expects all interactions to be tailored to them via the “Amazon Effect.”
Smartzer was one of the innovative solutions showcased at the event. Interactive video is such a hot topic right now that all retailers we met were interested in our shoppable video technology and a demo.
Below you can read more about the Retail Innovation Congress: