- Jun 21, 2018
Updated: Feb 12, 2021
Jimmy Choo chose Brazilian model Izabel Goulart to star in their editorial story “Style Rules” and partnered with Smartzer to make the campaign video shoppable and interactive. The glamorous film celebrates key pieces from the brand’s Pre-Fall ’18 collection.
Shot in the South of France during the 71st annual Cannes Film festival, the story follows Izabel through the iconic Cap Estel Hotel, decked out in the Jimmy Choo collection as she goes through her “Style Rules” including: 1) Be unpredictable 2) Be daring 3) Be well read 4) Be impulsive 5) Be glamorous.
The video captures red-carpet-ready looks with Jimmy Choo shoes and accessories as the focal point. Masculine brogues are paired with a tuxedo, movie star sunglasses and stilettoes are added to an old Hollywood-inspired swimsuit, and the season’s OAKLAND sneakers make a true statement when worn with an evening look.
Not wanting to interrupt the playful video, Jimmy Choo worked with Smartzer to create an interactive video experience that allows viewers to learn more about the Pre-Fall items without disrupting the viewing experience. The informative popups stay in the drawer of the video rather than pop-up in the middle of film. The final product is engaging and informative, while staying seamless and on brand.
Read more about the campaign:
“On set with Jimmy Choo at the Iconic Cap Estel Hotel” - Harper’s Bazaar
“Discover Izabel Goulart’s 6 Style Rules with Jimmy Choo” – Female Mag
Updated: Feb 10, 2021
Next week Smartzer is heading to Madrid for the Mayor’s International Business Programme's Consumer Tech Mission. This will be the second trade mission Smartzer has been part of as we headed to Paris with the Mayor last fall.
The Retail and Enterprises mission is run by Go to Grow London and London & Partners. Go to Grow London is the Mayor’s International business program created for specific growth ambitions. It provides tailor-made mentoring programs with key entrepreneur and business leaders. London and Partner’s is the Mayor of London’s official promotional agency and has a mission of promoting London internationally with the goal of achieving ‘good growth’ for London.
Smartzer is very happy to be invited to the mission along with some other exciting London startups including Hero, Inkpact and Social Circle. Our two days in Madrid will be packed with pitching, intros and networking with large Spanish retailers and corporations. We look forward to introducing how interactive video can benefit their brands.
Stay tuned for more.
- Feb 16, 2018
Updated: Feb 17, 2021
On the eve of London Fashion Week, the Smartzer team was invited to attend FashMash Pioneers, hosted by FashMash a global community uniting pioneering minds from fashion, digital and technology. Founded by Rachel Arthur and Rosanna Falconer, FashMash is comprised of 500 leaders across retail, tech, VC, start-ups and agencies. FashMash Pioneers is a brand-new annual program of talks featuring visionaries dissecting the future of the fashion industry, intent on inspiring the community and the next generation.
The future of fashion is increasingly intelligent. In the past heritage brands could rely on their name and craftsmanship to secure a competitive advantage, now in order to find an edge in the market, brands need to use consumer data to create relevant and personalized shopping experiences for customers. Technology companies are leading this shift. Therefore, who better to choose than Tomas Roope, Group Creative lead for Google Zoo, the tech giant’s think tank focusing on pushing the limits of creativity through technology, to be their first interview. The truly inspiring discussion revolved around artificial intelligence, machine learning, augmented reality and the future of the creative industry through the lens of technology.
Google Zoo can use their access to data and in-house made tech to create solutions and make things more efficient for society. Connecting data and engineering with creatives, Roope explained Google Zoo as the combining of left and the right brain, or “Geekness to Chicness.”
What has Google Zoo created in terms of fashion-forward tech? Partnering with Ivyrevel Technology, they created #CodedCouture project which used innovative technology to create one-of-a-kind customized designs for users after tracking seven days of their life via a simple application download. The data dress is the final product and is completely tailored to the personality and lifestyle of the user with fashion and code working together seamlessly.
It was truly an enlightening discussion, inspiring us all of to think more about what technology can add to the future of fashion.
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