- Apr 28, 2020
Updated: Feb 12, 2021
During these challenging times, brands around the world have been forced to engage with consumers in a different way, with many adopting a digital-first approach. This is particularly challenging for Luxury brands as providing a special client experience throughout the customer journey is of the utmost importance and for many, it is the foundation on which their success has been built on. Luckily, there are ways in which Luxury brands can address these challenges online and deliver unique customer experiences that our clients are exploring today.
As part of their E-workshop series, LVMH invited Smartzer interactive video platform and Hapticmedia to share how luxury brands can provide the experience their customers normally have in their retail stores into online channels. Both companies have been part of the prestigious LVMH La Maison Des Startups program.
The webinar covered the following topics:
- Introduction to LVMH innovation ecosystem & importance of making consumers feel special
- Smartzer: Utilizing interactive video technology to engage consumers online via video ecommerce and shoppable video
Desktop experiences onsite: How to use the interactive video platform to tag videos in order to turn simple video assets into interactive video experiences.
Mobile experiences onsite: With an increase in time spent on mobile devices and the more challenging navigation, providing an interactive video experience that is optimised for mobile devices is critical.
Shoppable Instagram Stories: Consumers are spending a lot of time on social media, especially on Instagram Stories. Smartzer’s technology can be used to make the stories shoppable and interactive.
Newsletter interactive video: Email is a powerful way to communicate with customers - adding in interactive videos will make the experience feel more special and drive higher engagement.
Turning campaign images into interactive experiences: The COVID-19 situation has created many challenges around creating content. Smartzer now also enables shoppable images to provide more flexibility with content.
- Hapticmedia: Creating 3D immersive experiences online to recreate the emotion between the product and the consumer. Enabling users to experience products and personalise them through a 3D experience drives increased engagement and conversions online.
View the webinar here:
Since joining the LVMH La Maison Des Startups it has always been a privilege to be part of such a valuable network and we give special thanks to the Station F team for having us present when it matters most.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎
- Jul 5, 2019
Updated: Feb 12, 2021
#incubator #tech #startup #themillsfabrica #development #entrepreneur #accelerators #incubation #innovation #businessmodel #techstyle #sustainability
The Mills Fabrica is an open platform for techstyle innovation. Their mission is to create techstyle startup success stories and to build a global techstyle community.
The Mills Fabrica expands to the UK
The Mills – a landmark revitalization project by the Nan Fung Group transforming their old textile factories into a new heritage and innovation center – officially launched in Hong Kong in December 2018.
Fabrica, the innovation arm of The Mills is dedicated to supporting innovators from all around the world within the field of techstyle and aims to build a global techstyle community.
As part of their mission, The Mills Fabrica will be expanding to the UK to create an open platform and bridge the gap between Asia and Europe to support techstyle startups across the two continents.
We are PROUD to announce to be part of the mills fabrica 's incubation programme!
The incubation programme is dedicated to techstyle startups, companies at the intersection of technology and style.
SUPPORT / VALUE-ADD
As one of the first UK incubatees we will benefit from 12-months customised support based on our vision and key milestones.
We will have access to The Mills Fabrica’s vast global network in the techstyle space and exposure opportunities in Asia and around the world.
In addition, we will will receive support in terms of connections and exposure not just in the UK but also in Hong Kong and Asia. This includes sharing our story and innovation on international stages and at some of the world’s biggest startup events/conferences.
Furthermore, our team will have the opportunity to develop our businesses in Hong Kong at The Mills Fabrica having access to:
Fabrica Space – 15,000 sqft of flexible coworking and event space with private offices, fixed and hot desks and event venue for conferences and symposiums
Fabrica Lab – a state-of-the-art prototyping lab, curated in collaboration with The Hong Kong Research Institute of Textiles and Apparel (HKRITA); a space for experimentation and an open platform for entrepreneurs, students, corporates and the general public to unleash their creativity and transform ideas into real products
Techstyle X – an experiential and experimental retail store dedicated to showcasing the latest techstyle innovations and raising awareness of technologies to the end consumer.
As an international technology hub, with Silicon Roundabout in East London and Knowledge Quarter in Kings Cross, London as the world city is the prime location for the next phase of expansion for The Mills Fabrica.
On June 19th, we attended the ‘Techstyle Futures: Innovations for Global Change' symposium in London and together with The Mills ´Fabrica, we celebrated the launch of their expansion into the UK, with pilot cross-border incubation and community events.
TO READ MORE ABOUT OUR NEW INCUBATOR VISIT: http://www.themillsfabrica.com/
Updated: Feb 15, 2021
HELLO, PARIS! HELLO, VIVATECH 2019!
Smartzer attended this years VivaTech, dedicated to innovation and startups in Paris.
Consumer expectations have grown. Especially with regard to e-commerce. VivaTech 2019 is packed with exciting innovations and Smartzer was honoured to be included in the LVMH Pavilion to showcase our interactive video collaboration with Emilio Pucci.
Our Founder & CEO Karoline, was joined by the Social Media and Digital Communication Manager, Luana Palumbo at Emilio Pucci to discuss the implementation of interactive and shoppable video experiences across the House’s e-commerce site, Instagram campaigns, and point-of-sale touchscreens.
In addition to shoppable video on the e-commerce site, we also created a demo for an interactive video in-store experience.
We placed the touchscreen at the LVMH Pavilion for people to be able to interact with the touch screen displaying the latest Emilio Pucci video as a shoppable video using the Smartzer Interactive video platform.
Viewers were able to click on items in on the video to explore product details with a QR code assigned to each product, allowing customers to easily find (and buy) anything from the video, directly via the interactive touch screen experience.
This was an exciting project exploring the true sense of 'omnichannel retail' and bringing the online experience and in-store experience closer together.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎