Updated: Feb 12, 2021
AN IMMERSIVE INTERACTIVE VIDEO EXPERIENCE TO SHOWCASE EVERY NEW FEATURE OF THE NEW GENERATION OF MAN TRUCKS
Objective
As part of the much-anticipated release of the new TGX model in 2020, MAN Truck & Bus, sought to create a fully immersive online experience that customers could use to familiarize themselves with their latest model of truck. The ambition was to not only create a fully dynamic landing page but also to extend the user interaction into each piece of content onsite.
Execution
In collaboration with Smartzer and production studio Pixelschickeria, two bespoke interactive video experiences were created for a range of audiences to experience on the new TGX website. The Smartzer interactive video platform was used to tag videos with one video focused on the specific product benefits to the drivers and the other focused on the benefits to fleet managers. Each interactive video had dynamic call to actions embedded within them to notify the user of each feature of the truck.
The Smartzer overlay was optimised for mobile and desktop experiences with the player configured to generate vertical pop-ups for mobile users and landscape pop-ups for desktop. Furthermore, the player was configured to included multiple languages, enabling a coherent user experience across the European market.
Click here to view the videos.
Results
Over 60k interactions with videos onsite to date
Videos saw over 40% Engagement
50% of interactions generated through the carousel on the side of the video
Conclusion
The TGX 2020 onsite release is an outstanding example of how interactive video can be used to further engage with consumers. Each experience created was a highly engaging way to capture each user and truly inform them of each feature of the product. This is especially useful given the amount of information surrounding the trucks and difficulty to drive awareness locally to users.
Special thanks to all the team members who collaborated on this project and the team at Pixelschickeria for producing such wonderful content.
Get in touch for more details about the Smartzer interactive and shoppable video platform đ
- Apr 28, 2020
Updated: Feb 12, 2021
During these challenging times, brands around the world have been forced to engage with consumers in a different way, with many adopting a digital-first approach. This is particularly challenging for Luxury brands as providing a special client experience throughout the customer journey is of the utmost importance and for many, it is the foundation on which their success has been built on. Luckily, there are ways in which Luxury brands can address these challenges online and deliver unique customer experiences that our clients are exploring today.
As part of their E-workshop series, LVMH invited Smartzer interactive video platform and Hapticmedia to share how luxury brands can provide the experience their customers normally have in their retail stores into online channels. Both companies have been part of the prestigious LVMH La Maison Des Startups program.
The webinar covered the following topics:
- Introduction to LVMH innovation ecosystem & importance of making consumers feel special
- Smartzer: Utilizing interactive video technology to engage consumers online via video ecommerce and shoppable video
Desktop experiences onsite: How to use the interactive video platform to tag videos in order to turn simple video assets into interactive video experiences.
Mobile experiences onsite: With an increase in time spent on mobile devices and the more challenging navigation, providing an interactive video experience that is optimised for mobile devices is critical.
Shoppable Instagram Stories: Consumers are spending a lot of time on social media, especially on Instagram Stories. Smartzerâs technology can be used to make the stories shoppable and interactive.
Newsletter interactive video: Email is a powerful way to communicate with customers - adding in interactive videos will make the experience feel more special and drive higher engagement.
Turning campaign images into interactive experiences: The COVID-19 situation has created many challenges around creating content. Smartzer now also enables shoppable images to provide more flexibility with content.
- Hapticmedia: Creating 3D immersive experiences online to recreate the emotion between the product and the consumer. Enabling users to experience products and personalise them through a 3D experience drives increased engagement and conversions online.
View the webinar here:
Since joining the LVMH La Maison Des Startups it has always been a privilege to be part of such a valuable network and we give special thanks to the Station F team for having us present when it matters most.
Get in touch for more details about the Smartzer interactive and shoppable video platform đ
- Jun 7, 2019
Updated: Feb 16, 2021
SMARTZER X AMAZING THAILAND
If you need some travel inspiration, you might browse through the internet and search for âthe most beautiful beaches worldwideâ. You will be met by thousands of pictures of incredible white sand beaches. You save them and dream of one day visiting.
On Pinterest you will find a high amount of amazing beaches, places and hotels. However, it is not always clear if the beach on the picture is really what it says it is. Often, people fall victim to fake hotel listings.
Imagine an interactive video showing your chosen destination, you can click into the video, and it displays a livestream of the destination occurring in real time. This might be a hotel, a restaurant, a sightseeing attraction. Amazing, right?
This is now possible with Smartzer's shoppable video software and demonstrated in the AMAZING THAILAND, advert for the Tourism Authority of Thailand.
Using a wide range of content we have tagged different experiences, spa & wellness possibilities, hotels, luxury tour packages and some culinary must-go places, which a viewer can explore by merely clicking straight into the video.
Why donât you have a look yourself what Thailand has to offer?
Smartzer's player can be embedded on social media channels like Instagram, Facebook or/and Snapchat both as organic as well as paid social campaigns. Furthermore, the shoppable video player can be linked to stories where the interactive video player opens in full screen as the user 'swipes up' on a story.
This tech can be utilised in store by using a touch screen, great for store or popup events.
Interactive and engaging content simplifies buying, increases customer engagement, improves conversion rates and allows performance insights. Interactive videos arenât just advantageous for brands and retailers, they also allow consumers to explore products or places directly from the moment they are displayed on-screen, and this creates a unique user experience.
Videos have become one of the most powerful storytelling tools for marketers. Thatâs why we are very proud of having created something special for AMAZING THAILAND.
The demand for shoppable product videos is increasing and this case study shows how they are not limited to any particular industry.
WITH SMARTZER, EXPERIENCES CAN BE MADE SHOPPABLE.