- Nov 9, 2018
Updated: Feb 15, 2021
New York City was flooded with leaders of the media, marketing, entertainment, digital technology and other creative sector representatives during the 15th Annual Advertising Week, from the 1st to the 4th of October 2018. Smartzer founder and CEO Karoline Gross was one of the attendees from around the globe at Adweek 2018.
(Image: newyork.advertisingweek.com)
Over the four days, seminars and workshops on topics ranging from leadership to trend prediction provided valuable opportunity to discuss industry trends and the state of advertising in an even more online and international world. The entire event saw 98,000 industry professionals and experts pass through the doors, as reported by Adweek 2018. The 290+ events and 1216 speakers were well received, and there was much discussion and insight exchanged the industry over over the four days.
Some of the talks attended by our CEO and founder Karoline Gross include :
What Brands Must do to Engage Today’s Conscious Consumers
Presented by Playbuzz
Exploration of how brands are undergoing a ‘digital renaissance’ in order to align themselves more personally with consumers and adapt to evolving consumption habits.
Staying Creative in a World of Data
Vince Lynch, Emily Withrow, QUARTZ
Discussion over the impact of AI on creative industries thus far and predictions for coming years
Video: Omnichannel Strategy in a Fragmented World
Presented by XAXIS
Looking at the evolution of video abilities and platforms in order to discuss the promotion of a user-centric approach, measure the impact of videos, an stand out within an ever adapting market.
Unlocking the Potential of Programmatic Video
Presented by Pubmatic
The influence of video as a strategic marketing component, in terms of its benefits, and the risks associated, followed by a panel discussion exploring whether this strategy is being utilized to the best of its ability.
How Leading CPG Brands are Pushing the Boundaries of Digital Video
Various brand representatives
Discussion of the transformation from traditional TV adverts to individual-specific video marketing strategies in terms of strengths and limitations.
Katie Couric: The Next Chapter
Katie Couric
Presentation by award winning journalist and news anchor into the challenges women face in the media industry and her battle to overcome them.
In all it was an incredibly successful and eye opening trip, and the whole Smartzer team is delighted to have had the chance to be represented at such an important and influential industry event. Access to the breadth of experience represented throughout the event is invaluable for a company such as Smartzer as we continue to strive and fulfill our potential.
- Sep 10, 2018
Updated: Feb 15, 2021
Smartzer is very pleased to represent the success of e-commerce in a recent Forbes article written by Katie Baron. The article looks specifically at how Smartzer is developing its products to remain at the forefront of shoppable technology as the demand, and competition, for this service grows.
Amongst this evolving landscape, Smartzer is both refining its existing interactive shoppable overlay and working on new technologies to ‘monetize those huge swathes of extremely valuable content that brands are creating but disregarding, often unaware it could be translated into commercial gold’ as our founder Karoline Gross put it.
As the article explains, Smartzer aims to translate this content through
introducing shoppable technology to existing in-store touchscreens
adding our unique technology to social media influencers’ posts
creating a system which allows brands to monitor interaction with products in real time, therefore allowing more efficient platform budgeting
From helping stores develop fully connected environments, to including social media influencers in the daring world of interactive video shopping, and new creation of Smartzer in one unified tool, we are continuing to advance the Smartzer service to meet the requirements of this growing industry.
To find out more about these tools and how they will impact shoppable videos read the full article, and be prepared for what we have coming from now into 2019!
- Aug 12, 2018
Updated: Feb 15, 2021
Smartzer founder Karoline Gross was recently interviewed by the women in tech, venture capital and entrepeneurship publication Femstreet, and featured on the online platform of Medium, designed for innovative ideas and original perspectives.
Described at the ‘future of video shopping’ Karoline presents the tough yet rewarding reality of creating a company as unique as Smartzer - from taking inspiration from the success of online video streaming to the challenges of funding and leading a team, and understanding the necessity to start small with room for growth in an ever evolving field.
Karoline expressed her desire to help both providers and consumers, to influence the advertising industry in its own transparency alongside providing brands with a more accurate understanding of what their audience want whilst strengthening consumer accessibility. Karoline hinted at how this is becoming more of a reality daily as Smartzer is working on the launch and implementation of a more scalable and repeatable business model to ensure the dream of Smartzer becoming an everything apart from video production service for everyone to access.
Link to the full article here
