- Jul 13, 2020
Updated: Jun 23, 2021
LAUNCHING THE LATEST VALENTINO COLLECTION WITH A FULLY INTEGRATED SHOPPABLE VIDEO EXPERIENCE
Photo: Courtesy of Valentino
Objective
Over the past few months, it has never been more important to better engage with customers online and that trend is here to stay. For the latest Valentino campaign, the ambition was to deliver a video experience that not only fulfilled a growing consumer need but also enhanced the way customers can shop Valentino products online.
Execution
By using Smartzer’s interactive video technology and in close collaboration with the team at YOOX Net-a-Porter a fully customised cross-platform shoppable video experience was created for each Valentino.com international market. Each item of the new collection was integrated into the video through a live product API feed, enabling live in-video product data to be presented to each user in every market. The onsite video execution also included the Valentino.com quick buy function, which enabled each user to browse the items in the video and directly add them to their cart.
The multi-channel campaign also ran across all Valentino social platforms, including Instagram, Facebook, Twitter, Pinterest and Kakao, plus it was distributed via the Valentino APP and e-mail newsletter. By using the Smartzer GeoLocating tool, the campaign video was easily shared organically, with all users seeing the relevant language and the product information based on the country location of their browser.
Click here to view the video.
Results
24% CTR on Campaign
50% Overall Engagement Rate
60% Average Engagement Rate on Instagram
Want to make your video shoppable? Try Smartzer free for 14 days
Conclusion
With many customers now treating Valentino.com as their local store, the campaign was a welcome new addition to the website. The shoppable video saw very high engagement rates thus providing an effective discovery tool for users on site. Having been amplified through Social media, the shoppable video saw further success in each of the different Valentino channels. In particular, there were incredibly high levels of engagement and click-through rates by sharing the video via the Instagram Bio, highlighting the true flexibility of the technology for each separate Valentino audience. Overall the campaign was definitely one to remember and will inspire many future campaigns to come.
Updated: Feb 15, 2021
REINVENTING LONDON FASHION WEEK WITH A DIGITAL PLATFORM
An image from Bianca Saunders’ collaborative zine We Are One Of The Same. Photograph: Joshua Woods
In a post-coronavirus world, where live runway shows were not possible, Smartzer partnered with the British Fashion Council in order to help reinvent London Fashion Week on a fully digital platform.
Execution
The Smartzer interactive technology was used to convert video content into interactive and clickable experiences and the new interactive daily highlight reel videos from London Fashion Week. The interactive video's were designed to create a seamless and highly engaging way for viewers to experience content on the new platform. With one click customers can instantly learn more about each designer and navigate directly to their profile. This interactive video platform provided viewers with an attractive and easy method of discovering new designers and also allowed designers to provide additional experience and information for their customers.
Click to watch the highlight video from London Fashion Week here.
Results
Average Click-Through rate (from views to designer profile page): 78%
Engagement rate (percentage of viewers who interacted with the video): 87%
Want to make your video shoppable? Try Smartzer free for 14 days
By taking away the usual barriers to entry and captivating the online audiences, the LFW online event was a success with a combined reach of 3.5 million across all platforms, making this a more sustainable option for fashion weeks to use in the future. As an indication of how successful the reinvention of London Fashion Week was, the new interactive video platform will remain live indefinitely with the next London Fashion Week taking place on 18th-22nd September 2020.
The Smartzer interactive videos highlights showed particularly high engagement rates and helped drive traffic to the designer pages, thus acting as a great discovery tool for fashion fans during London Fashion Week. As a second phase of the collaboration, the interactive video technology will be extended to designer runway shows and presentation videos on the new London Fashion Week Digital Platform. The June London Fashion Week 2020 might well be over, but London’s digital catwalk revolution has only just begun.
Read more here:
Updated: Feb 15, 2021
HELLO, PARIS! HELLO, VIVATECH 2019!
Smartzer attended this years VivaTech, dedicated to innovation and startups in Paris.
Consumer expectations have grown. Especially with regard to e-commerce. VivaTech 2019 is packed with exciting innovations and Smartzer was honoured to be included in the LVMH Pavilion to showcase our interactive video collaboration with Emilio Pucci.
Our Founder & CEO Karoline, was joined by the Social Media and Digital Communication Manager, Luana Palumbo at Emilio Pucci to discuss the implementation of interactive and shoppable video experiences across the House’s e-commerce site, Instagram campaigns, and point-of-sale touchscreens.
In addition to shoppable video on the e-commerce site, we also created a demo for an interactive video in-store experience.
We placed the touchscreen at the LVMH Pavilion for people to be able to interact with the touch screen displaying the latest Emilio Pucci video as a shoppable video using the Smartzer Interactive video platform.
Viewers were able to click on items in on the video to explore product details with a QR code assigned to each product, allowing customers to easily find (and buy) anything from the video, directly via the interactive touch screen experience.
This was an exciting project exploring the true sense of 'omnichannel retail' and bringing the online experience and in-store experience closer together.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎