- Sep 4, 2017
Updated: Feb 4, 2021
On 31st August, Jonny and Maksym headed to Berlin to attend Bread & Butter by Zalando.
Launched in 2001, Bread & Butter is a fashion and lifestyle event showcasing the latest in fashion, music and food to both industry experts and members of the public. The three day event this year was packed full of brands showcasing their styles via panel talks, brand labs and exhibitions, with the highlight being fashion shows launching new products. Particularly exciting was the opportunity to hear Vivienne Westwood speak on the first day of the event. In addition to the focus on fashion, there was also emphasis on beauty brands.
There were nine food booths serving delicious street food inspired by this year’s theme of “BOLD” – including food from the world’s first Michelin starred street food chef, Chan Hon Meng. The event also showcased the best of international music acts and DJs spread over six stages and three after-show parties.
Jonny and Maksym were able to find time to enjoy the event but were also kept busy working with Zalando. Over the course of the event, there were nine fashion shows presented to audiences of thousands of people. These shows were filmed, and Jonny and Maksym worked to rapidly apply our interactive software to seven of them, meaning that a significant portion of the looks released were shoppable. These interactive runways then went live on the Bread & Butter homepage on Zalando’s website approximately two hours after they finished.
This quick turnaround meant that customers were (and still are) able to shop pieces taking their fancy almost immediately after the show was finished. The shows which Smartzer worked on were for The Kooples, Hugo by Hugo Boss, Selected Femme/Homme, Zalando, G-Star Raw, Topman and Topshop*. This experience is a great example of our capacity to produce shoppable videos on a large scale, and also of our ability to quickly and thoroughly turn traditional video content into interactive, cutting-edge products which monetize existing content.
It was a pleasure to be asked to return to work with Zalando, and to be able to do so within the context of such a vibrant, exciting and international event like Bread & Butter was a great experience.
Thank you to Zalando and all of the brands whose runway shows we worked on!
*Topman and Topshop runway shows are not currently shoppable in the UK or Norway.
- Jul 26, 2017
Updated: Feb 17, 2021
Our latest shoppable video has just launched, and we are delighted to announce that it was created for the Valentino x MyTheresa prelaunch of selected Fall/Winter ‘17 collection items.
This exclusive sneak peek of Valentino’s much anticipated next collection is presented through a film which was directed by the double Swedish Grammy award winner Joanna Nordahl. A variety of characters are present in the film, accompanied by the original song ‘Species’ by Eliot Sumner. The entire collection will be released in one week, with only certain items showcased in the preview film in order to whet the appetite of Valentino followers.
It was a delight to work with MyTheresa following previous collaborations we have done together and we have been especially proud to see publicity surrounding the film. For example, an article dedicated exclusively to the film has been published by Women’s Wear Daily (which you can read here).
MyTheresa have also shared exclusive behind the scenes footage on their Instagram stories and through Instagram posts, linking to the shoppable video itself. It’s great to have such positive feedback on the film, resulting in a wider range of viewers and potential customers.
Customer engagement with the video is high with the Instagram involvement causing a significant impact on views. This means overall, more customers engage with the interactive experience generated by Smartzers interactive video platform. Customers are given the opportunity to explore the pieces displayed on the screen in an easy, immersive way.
We have really enjoyed working on this captivating and unique film, which you can enjoy here, and we would like to say thank you to MyTheresa and Valentino for asking us to do so.
We’re now eagerly anticipating the official release of the Fall/Winter ’17 collection!
- Jul 25, 2017
Updated: Feb 17, 2021
Our most recent collaboration has been produced exclusively for G-Star’s Denim Journeys range . G-Star have followed three denim-lovers as the inspiration for this new collection, which celebrates the craftsmanship and creativity behind the much-loved material.
Available exclusively on Zalando’s Dutch and German websites, we believe that this video is the perfect example of the international applicability of our innovative technology. G-Star have launched this denim collection through Zalando’s website and customers exploring Zalando’s G-Star brand shop can enjoy the experience of our shoppable video. This means that a wide range of customers are reached.
It was a delight to work with G-Star x Zalando on this interaction video which revolves around the history of denim, featuring reworked, unique pieces which are both traditional yet also forward-thinking.
Check out the collaboration here!