Updated: Feb 12, 2021
AN IMMERSIVE INTERACTIVE VIDEO EXPERIENCE TO SHOWCASE EVERY NEW FEATURE OF THE NEW GENERATION OF MAN TRUCKS
Objective
As part of the much-anticipated release of the new TGX model in 2020, MAN Truck & Bus, sought to create a fully immersive online experience that customers could use to familiarize themselves with their latest model of truck. The ambition was to not only create a fully dynamic landing page but also to extend the user interaction into each piece of content onsite.
Execution
In collaboration with Smartzer and production studio Pixelschickeria, two bespoke interactive video experiences were created for a range of audiences to experience on the new TGX website. The Smartzer interactive video platform was used to tag videos with one video focused on the specific product benefits to the drivers and the other focused on the benefits to fleet managers. Each interactive video had dynamic call to actions embedded within them to notify the user of each feature of the truck.
The Smartzer overlay was optimised for mobile and desktop experiences with the player configured to generate vertical pop-ups for mobile users and landscape pop-ups for desktop. Furthermore, the player was configured to included multiple languages, enabling a coherent user experience across the European market.
Click here to view the videos.
Results
Over 60k interactions with videos onsite to date
Videos saw over 40% Engagement
50% of interactions generated through the carousel on the side of the video
Conclusion
The TGX 2020 onsite release is an outstanding example of how interactive video can be used to further engage with consumers. Each experience created was a highly engaging way to capture each user and truly inform them of each feature of the product. This is especially useful given the amount of information surrounding the trucks and difficulty to drive awareness locally to users.
Special thanks to all the team members who collaborated on this project and the team at Pixelschickeria for producing such wonderful content.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎
- Apr 30, 2020
Updated: Feb 12, 2021
With the mounting pressure on brands to deliver online sales, Smartzer's interactive video platform has a new tool that enables brands to transform their images into shoppable and interactive digital experiences.
Users are able to simply upload a selection of images to the Smartzer interactive video platform and overlay them with Smartzer's technology. The platform can be used as a new support brands' video content marketing by adding an innovative format that drives engagement as well as e-commerce sales.
These lightweight experiences are an innovative way to inspire and engage users online as each experience can be entirely customised depending on the business need. From finding out more information about featured products to adding them to your shopping cart, the tool is highly flexible and bespoke.
The interactive unit can easily be distributed through the following channels:
Website - via iFrame
Social Media - via call to action link
Video Ads - via VPAID tag
Email - via call to action link
Give it a try to here.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎
- Apr 28, 2020
Updated: Feb 12, 2021
During these challenging times, brands around the world have been forced to engage with consumers in a different way, with many adopting a digital-first approach. This is particularly challenging for Luxury brands as providing a special client experience throughout the customer journey is of the utmost importance and for many, it is the foundation on which their success has been built on. Luckily, there are ways in which Luxury brands can address these challenges online and deliver unique customer experiences that our clients are exploring today.
As part of their E-workshop series, LVMH invited Smartzer interactive video platform and Hapticmedia to share how luxury brands can provide the experience their customers normally have in their retail stores into online channels. Both companies have been part of the prestigious LVMH La Maison Des Startups program.
The webinar covered the following topics:
- Introduction to LVMH innovation ecosystem & importance of making consumers feel special
- Smartzer: Utilizing interactive video technology to engage consumers online via video ecommerce and shoppable video
Desktop experiences onsite: How to use the interactive video platform to tag videos in order to turn simple video assets into interactive video experiences.
Mobile experiences onsite: With an increase in time spent on mobile devices and the more challenging navigation, providing an interactive video experience that is optimised for mobile devices is critical.
Shoppable Instagram Stories: Consumers are spending a lot of time on social media, especially on Instagram Stories. Smartzer’s technology can be used to make the stories shoppable and interactive.
Newsletter interactive video: Email is a powerful way to communicate with customers - adding in interactive videos will make the experience feel more special and drive higher engagement.
Turning campaign images into interactive experiences: The COVID-19 situation has created many challenges around creating content. Smartzer now also enables shoppable images to provide more flexibility with content.
- Hapticmedia: Creating 3D immersive experiences online to recreate the emotion between the product and the consumer. Enabling users to experience products and personalise them through a 3D experience drives increased engagement and conversions online.
View the webinar here:
Since joining the LVMH La Maison Des Startups it has always been a privilege to be part of such a valuable network and we give special thanks to the Station F team for having us present when it matters most.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎