- Dec 4, 2018
Updated: Feb 15, 2021
Downtown LA was the place to be for the two days of November 13th and 14th last month, as established and upcoming fashion brands, raw material suppliers, emerging technology companies, investors, media, and the fashion forward gathered to witness the first ever Remode fashion event. Their intention was to bring together the industry’s ‘brightest and boldest minds’, so for the Smartzer brand to be invited to showcase our innovative interactive video marketing platform alongside 48 other developing exhibitors was an invitation we couldn’t possibly decline! It was of further excitement to see that Remode had partnered up with New York Fashion Tech Lab- a business growth and collaboration platform who chose Smartzer in 2016 to partake in their development program.
Rebecca Minkoff
Earlier in the year Remode shared the staggering statistic that 72% of millennials report buying fashion and beauty products based on Instagram posts. This shift in consumer patterns for the growing generation demands that brands evolve to optimise their online presence and accessibility, hence our excitement at being able to share our shoppable video overlay and demonstrate to brands both big and small the possibilities we can bring to their content marketing.
Remode promotes the belief that the fashion industry must not only evolve with consumer demands, but also with ‘clear purpose and transparency’ to create a more sustainable chain of business in order to combat being the second largest polluter of industrial enterprises.
FROM ONLINE TO IN-STORE
In contrary to the trend of brands moving from brick and mortar to online, it was very interesting to hear the opposite story from The Real Real who have just recently opened their first retail store on Melrose Place in Los Angeles following huge online success.
The Real Real panel event post Remode
- Nov 9, 2018
Updated: Feb 15, 2021
New York City was flooded with leaders of the media, marketing, entertainment, digital technology and other creative sector representatives during the 15th Annual Advertising Week, from the 1st to the 4th of October 2018. Smartzer founder and CEO Karoline Gross was one of the attendees from around the globe at Adweek 2018.
(Image: newyork.advertisingweek.com)
Over the four days, seminars and workshops on topics ranging from leadership to trend prediction provided valuable opportunity to discuss industry trends and the state of advertising in an even more online and international world. The entire event saw 98,000 industry professionals and experts pass through the doors, as reported by Adweek 2018. The 290+ events and 1216 speakers were well received, and there was much discussion and insight exchanged the industry over over the four days.
Some of the talks attended by our CEO and founder Karoline Gross include :
What Brands Must do to Engage Today’s Conscious Consumers
Presented by Playbuzz
Exploration of how brands are undergoing a ‘digital renaissance’ in order to align themselves more personally with consumers and adapt to evolving consumption habits.
Staying Creative in a World of Data
Vince Lynch, Emily Withrow, QUARTZ
Discussion over the impact of AI on creative industries thus far and predictions for coming years
Video: Omnichannel Strategy in a Fragmented World
Presented by XAXIS
Looking at the evolution of video abilities and platforms in order to discuss the promotion of a user-centric approach, measure the impact of videos, an stand out within an ever adapting market.
Unlocking the Potential of Programmatic Video
Presented by Pubmatic
The influence of video as a strategic marketing component, in terms of its benefits, and the risks associated, followed by a panel discussion exploring whether this strategy is being utilized to the best of its ability.
How Leading CPG Brands are Pushing the Boundaries of Digital Video
Various brand representatives
Discussion of the transformation from traditional TV adverts to individual-specific video marketing strategies in terms of strengths and limitations.
Katie Couric: The Next Chapter
Katie Couric
Presentation by award winning journalist and news anchor into the challenges women face in the media industry and her battle to overcome them.
In all it was an incredibly successful and eye opening trip, and the whole Smartzer team is delighted to have had the chance to be represented at such an important and influential industry event. Access to the breadth of experience represented throughout the event is invaluable for a company such as Smartzer as we continue to strive and fulfill our potential.
- Oct 5, 2018
Updated: Feb 15, 2021
It's been fantastic to see the positive response towards the ‘Holly Nichols’ campaign, and even more so to see Smartzer’s input being specifically focused on in multiple online articles; Fashion Network , Drapers Online and The Industry have all looked with detail into how the Smartzer shoppable video feature has added even more success to this cutting edge campaign.
A variety of shoppable videos have already been launched online, with versions adjusted for other media channels also live in order to generate maximum impact and engagement wherever the brand has a digital presence.
In addition to recognizing the success of the Smartzer interactive overlay being used for video advertising, the articles introduce the exciting new in-store shoppable experience we have applied our unique technology to. Full-length touchscreens playing the videos have been placed throughout the Harvey Nichols flagship store in Kensington- but there’s more! The videos are just as interactive as those present online, and allow customers to simply tap the screen to discover more. The products can then be added to a basket for immediate checkout, or easily connected to the customer’s phone through a QR code.
Initial data shows an average engagement rate of 48.3% and a click-through rate of 15.7%, supporting Smartzer founder Karoline Gross’ experience there is an increasingly ‘strong results in this category for engagement, click-through, and sales’. These video performance metrics and the technologically advanced engagement data is further allowing Harvey Nichols- and other brands choosing the Smartzer service- to streamline their video advertising techniques in order to optimise future videos creatively and economically.
