- Jun 7, 2019
Updated: Feb 16, 2021
SMARTZER X AMAZING THAILAND
If you need some travel inspiration, you might browse through the internet and search for “the most beautiful beaches worldwide”. You will be met by thousands of pictures of incredible white sand beaches. You save them and dream of one day visiting.
On Pinterest you will find a high amount of amazing beaches, places and hotels. However, it is not always clear if the beach on the picture is really what it says it is. Often, people fall victim to fake hotel listings.
Imagine an interactive video showing your chosen destination, you can click into the video, and it displays a livestream of the destination occurring in real time. This might be a hotel, a restaurant, a sightseeing attraction. Amazing, right?
This is now possible with Smartzer's shoppable video software and demonstrated in the AMAZING THAILAND, advert for the Tourism Authority of Thailand.
Using a wide range of content we have tagged different experiences, spa & wellness possibilities, hotels, luxury tour packages and some culinary must-go places, which a viewer can explore by merely clicking straight into the video.
Why don‘t you have a look yourself what Thailand has to offer?
Smartzer's player can be embedded on social media channels like Instagram, Facebook or/and Snapchat both as organic as well as paid social campaigns. Furthermore, the shoppable video player can be linked to stories where the interactive video player opens in full screen as the user 'swipes up' on a story.
This tech can be utilised in store by using a touch screen, great for store or popup events.
Interactive and engaging content simplifies buying, increases customer engagement, improves conversion rates and allows performance insights. Interactive videos aren’t just advantageous for brands and retailers, they also allow consumers to explore products or places directly from the moment they are displayed on-screen, and this creates a unique user experience.
Videos have become one of the most powerful storytelling tools for marketers. That’s why we are very proud of having created something special for AMAZING THAILAND.
The demand for shoppable product videos is increasing and this case study shows how they are not limited to any particular industry.
WITH SMARTZER, EXPERIENCES CAN BE MADE SHOPPABLE.
Updated: Feb 15, 2021
HELLO, PARIS! HELLO, VIVATECH 2019!
Smartzer attended this years VivaTech, dedicated to innovation and startups in Paris.
Consumer expectations have grown. Especially with regard to e-commerce. VivaTech 2019 is packed with exciting innovations and Smartzer was honoured to be included in the LVMH Pavilion to showcase our interactive video collaboration with Emilio Pucci.
Our Founder & CEO Karoline, was joined by the Social Media and Digital Communication Manager, Luana Palumbo at Emilio Pucci to discuss the implementation of interactive and shoppable video experiences across the House’s e-commerce site, Instagram campaigns, and point-of-sale touchscreens.
In addition to shoppable video on the e-commerce site, we also created a demo for an interactive video in-store experience.
We placed the touchscreen at the LVMH Pavilion for people to be able to interact with the touch screen displaying the latest Emilio Pucci video as a shoppable video using the Smartzer Interactive video platform.
Viewers were able to click on items in on the video to explore product details with a QR code assigned to each product, allowing customers to easily find (and buy) anything from the video, directly via the interactive touch screen experience.
This was an exciting project exploring the true sense of 'omnichannel retail' and bringing the online experience and in-store experience closer together.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎
- May 30, 2019
Updated: Jun 18, 2021
Proudly presenting SMARTZER X FEELUNIQUE
Feelunique is the largest online retailer of premium beauty products in Europe and one of the fastest-growing e-tailers in the world.
Feelunique.com, a e-commerce site that is well known in our beauty community, especially when looking to buy brands that aren‘t available in regular stores. An unrivalled choice of more than 32,000 products from 500 brands across beauty, makeup, skincare, haircare, fragrance, accessories, and electricals. They ship to over 120 countries worldwide, with dedicated websites in the UK, Germany, Norway, China, the EU, and the US.
We all know the situation: seeing a make-up tutorial and wanting exactly the products which have been used to create this ultimate glow. When it comes to cosmetics, interactive and shoppable videos are a great way to demonstrate which products are being used as the tutorial plays on.
Always wanted to know what a shoppable video is and how it works? Have a look at the interactive video we have done for feelunique.com and the new product line for Caudalie.
Through our innovative technology, we are able to make our clients products more accessible for their customers.
Shoppable content doesn't only make shopping easier and more fun for customers but also helps the brands to track their engagement, product preferences, and behavioural data.
With our video analytic tool, our clients for example can track conversions, top 10 products clicked on and by clicking on the timeline they can see when different clicks are happening and what triggers them.
