- May 10, 2019
Updated: Feb 16, 2021
COS's latest collection echoes the brands minimalistic ethos and remains true to their Scandinavian roots. Named, 'SUN WATER AIR', the SS19 collection is inspired by the fluidity of water and weight of air. It features unique pieces, covering every occasion such as oversized jackets, sharp-lined trousers to soft T-shirts and tailored shorts. Photographed by Mark Borthwick, the collection has been captured ina way that emulates the essence of sun, water and air.
HighSnobeity writes: ‘Borthwick’s signature aesthetic of minimal and crisp photography, yet somewhat emphasizing its color saturation, is reflected with the brand’s featured offerings, as well as its overall pieces with timeless and versatile styles that are designed to make up the foundation of a modern wardrobe. In addition, the featured editorial above spotlights Lake Plastiras in Greece, and explores the theme of light. The silhouettes’ dark and neutral color palette are juxtaposed elegantly against the serene backdrop.’
The promotional lakeside video features Smartzer’s interactive video overlay as seen in the video below.
The Smartzer bespoke custom overlay allows users to shop each look and interact with the video when watching. The interaction video also has an interactive side carousel that enables the customers to browse the collection when the video is playing. Plus, the video works seamlessly on mobile, with all the shoppable elements available on a vertical video as seen below.
- Apr 27, 2019
Updated: Feb 15, 2021
Missoni has partnered with Adidas Running on a limited-edition collection of performance shoes and sports apparel.
According to Vogue ''The resulting collection will look familiar to fans of Missoni, incorporating as it does the label’s space-dye technique in both multi coloured and black and white variations. There are Ultraboost sneakers, and on the apparel front, a short-sleeved shirt, jacket, and shorts, all using Adidas’s proprietary Primeknit technology, which makes them both breathable and lightweight.''
The collection is showcased through a film that incorporates the story of Ottavio “Tai” Missoni, the family patriarch and house founder with wife, Rosita, participated in the 1948 Olympic Games. Missoni partnered with Smartzer to make the video interactive and shoppable across Missoni.com as well as Missoni Instagram Stories.
When watching the video, the looks can be clicked to view more product details and direct links to shop. There is also a carousel that showcases all the looks featured in the collection. The shoppable elements are also fully available on Instagram, where viewers can explore the interactive video through swiping up on an Instagram Story.
Updated: Jul 22, 2020
In partnership with Smartzer, Sephora has released their Christmas video campaign promoting the Christmas gifts for the French market on their website. The interactive video features 35 unique and affordable christmas crackers that reveal products such as the Kat Von D Eye and Lip Duo, Too Faced best sellers and Sephora’s own collection. Packaged in festive crackers, the gifts are made shoppable and easily accessible to consumers through Smartzer’s shoppable video html5 overlay tech.
(The Smartzer optimised Sephora FR Christmas interactive video as it sits on the sephora.fr site. Click here to view and discover the video live)
Sephora interactive video Christmas campaign
The interactive video is easily shoppable and prompts consumers to engage with the products in a fully optimised and aesthetic design. Clear call to action buttons allow customer to add directly to their cart (‘AJOUTER AU PANIER’) from within the video, maximising engagement as consumers watch the video. The CTA makes the shopping experience intuitive and successfully converts curious viewers into purchasing customers through the video. As has been seen in other Smartzer projects, consumers are far more likely to engage and purchase products through these optimised videos.
Creating and engaging brand website
The video sits on the sephora.fr site, on the homepage for the christmas promotions. The flow of the interactive video is intuitive, and encourages consumer engagement, which leverages the high-quality video content to generate sales directly within the video marketing content. The embedded shoppable video experience drives up engagement with the products, whilst ensuring the consumer does not disengage when they click on the first product of interest that they see. Smartzer helps Sephora maximise on their video content in a tangible way.
Interactive videos collecting consumer data
Sephora benefits from Smartzer's shoppable technology in a multitude of ways. One more of the services wrapped into the package from Smartzer is consumer behavioural data. The interactive video collects KPI based data on all consumers of the video, from all viewing platforms and all channels of distribution, be them social, in paid ads or on their own website.
Click-through rates, product engagement, add-to-cart clicks, dwell times, view-through rates and many more metrics and analytics are collected by the Smartzer enhanced video, and is reported back to Sephora. Clients can use these data points to inform their future campaigns, and make smarter and more targeted video content - as well as strategise their product line-ups for subsequent campaigns video or static.
A beautiful interactive video to match every brand
The single link to the video on the Smartzer platform automatically optimises itself for viewing on any device, and the entire video overlay is design in-house at Smartzer to match the vibe of the client brand aesthetic and the design of their website.
Smartzer and Sephora have partnered on multiple projects, to create and distribute engaging videos. Smartzer tech helps monetise video content and has been successful in increasing click-through rates and product discovery journeys both within the interactive videos and without - around the brand website. Come the Christmas season, quality video content marketing materials are being produced by brands in the beauty industry and outside it too, targeting consumers with strong buying intention and capturing their attention. These engaged consumers are increasingly, with the help of Smartzer tech being converted into revenue generating leads and valuable sources of consumer behavioural data.