- Mar 3, 2017
Updated: Feb 17, 2021
This week, Karoline (Smartzer Founder and CEO) and Miles (Head of Business Development), headed to Barcelona to attend 4 Years From Now (4YFN) at Mobile World Congress (MWC).
MWC is the world’s largest gathering of mobile and digital industry experts, with over 108,000 attendees this year. 4YFN is MWC’s programme tailored specifically towards innovative technology startups. So, this was the perfect place for Smartzer to discuss our innovative approach to interactive videos with investors, corporations and fellow entrepreneurs and enjoy talks from inspirational speakers. We especially enjoyed a number of meetings we set up to share our concept with potential investors in preparation for the exciting funding round we have coming up.
Not only did we take advantage of these valuable networking opportunities but we were selected by industry experts to pitch Smartzer at the 4YFN platform, explaining our work and speaking about what defines us as a company. With representatives at 4YFN from over 200 countries, this was a great chance to spread the word about our interactive videos, previous successful and upcoming Smartzer projects on a truly global platform.
We were pleased to heard some positive feedback from members of the audience. It was great to find out that they’d found our pitch engaging and loved our concept. The scope for applying Smartzer’s technology to produce interactive videos in sectors beyond retail is especially exciting. Yesterday, we left Barcelona yesterday with some new ideas for the future...
Thank you to MWC 2017 for arranging such an enjoyable and interesting few days at 4YFN!