- Sep 15, 2017
Updated: Feb 17, 2021
We are delighted to announce the release of our newest collaboration, this time with SimplyBe for their London Fashion Week ‘Curve Catwalk’.
Held at the Vinyl Factory in London last night, the Curve Catwalk, dubbed “the UK’s most size inclusive runway” featured models from size 8 – 26 in a celebration of real women of all shapes and sizes. The runway showcased trend-led products in a fully shoppable video which is currently live on the SimplyBe home page.
This collaboration is the most recent example of Smartzer’s rapid turnaround time when adding our innovative technology to pre-existing videos. The interactive runway went live at 20:30, one hour after we received it at 19:30. This has the clear benefit of engaging customers whilst a runway show is still fresh and relevant.
It’s been great to have positive feedback from SimplyBe, who have utilised our Instagram capacity by sharing a ‘shop the looks’ message via Instagram stories. This new feature of our technology is an extremely exciting one, meaning that a wider range of potential customers can be reached and so the content is more likely to be effectively monetized.
It was a pleasure to work with SimplyBe for this collaboration on their Curve Catwalk! Shop the looks here.
- Sep 4, 2017
Updated: Feb 4, 2021
On 31st August, Jonny and Maksym headed to Berlin to attend Bread & Butter by Zalando.
Launched in 2001, Bread & Butter is a fashion and lifestyle event showcasing the latest in fashion, music and food to both industry experts and members of the public. The three day event this year was packed full of brands showcasing their styles via panel talks, brand labs and exhibitions, with the highlight being fashion shows launching new products. Particularly exciting was the opportunity to hear Vivienne Westwood speak on the first day of the event. In addition to the focus on fashion, there was also emphasis on beauty brands.
There were nine food booths serving delicious street food inspired by this year’s theme of “BOLD” – including food from the world’s first Michelin starred street food chef, Chan Hon Meng. The event also showcased the best of international music acts and DJs spread over six stages and three after-show parties.
Jonny and Maksym were able to find time to enjoy the event but were also kept busy working with Zalando. Over the course of the event, there were nine fashion shows presented to audiences of thousands of people. These shows were filmed, and Jonny and Maksym worked to rapidly apply our interactive software to seven of them, meaning that a significant portion of the looks released were shoppable. These interactive runways then went live on the Bread & Butter homepage on Zalando’s website approximately two hours after they finished.
This quick turnaround meant that customers were (and still are) able to shop pieces taking their fancy almost immediately after the show was finished. The shows which Smartzer worked on were for The Kooples, Hugo by Hugo Boss, Selected Femme/Homme, Zalando, G-Star Raw, Topman and Topshop*. This experience is a great example of our capacity to produce shoppable videos on a large scale, and also of our ability to quickly and thoroughly turn traditional video content into interactive, cutting-edge products which monetize existing content.
It was a pleasure to be asked to return to work with Zalando, and to be able to do so within the context of such a vibrant, exciting and international event like Bread & Butter was a great experience.
Thank you to Zalando and all of the brands whose runway shows we worked on!
*Topman and Topshop runway shows are not currently shoppable in the UK or Norway.
- Jul 25, 2017
Updated: Feb 17, 2021
Our most recent collaboration has been produced exclusively for G-Star’s Denim Journeys range . G-Star have followed three denim-lovers as the inspiration for this new collection, which celebrates the craftsmanship and creativity behind the much-loved material.
Available exclusively on Zalando’s Dutch and German websites, we believe that this video is the perfect example of the international applicability of our innovative technology. G-Star have launched this denim collection through Zalando’s website and customers exploring Zalando’s G-Star brand shop can enjoy the experience of our shoppable video. This means that a wide range of customers are reached.
It was a delight to work with G-Star x Zalando on this interaction video which revolves around the history of denim, featuring reworked, unique pieces which are both traditional yet also forward-thinking.
Check out the collaboration here!