- Aug 11, 2022
Are you willing to join the new trend of virtual shopping events, but you don't know where to start? Keep reading this blog post to see how to do a live shopping event step by step!
A misconception by some brands is that interactive live streaming needs to be something with high-tech production in order to be successful. The reality is that a phone, a tripod, and good lighting can be all that's needed for brands to successfully join the live shopping trend.
Here, you will find the steps to succeed in your first live shopping event!
1. Content
How do you want your audience to feel after the live stream? Do you want to inform your consumers about a new collection/promotion? Or perhaps you want them to feel more confident regarding the functionality of your products? Plan your content around what you want to communicate and how to do it.
Livestream plans do not have to be complicated, but customers like to see organized content that both informs and entertains them.
Don't forget to have fun! Customers also want to see the personality behind the brand. Livestreams are not just lectures about a product. You could even interact with your viewers by encouraging a Q & A in the chat bar.
2. Host
Who will talk about your brand? In these cases, many brands choose between some in-house talent product specialists or a trustworthy influencer that knows the products well. The ideal would be to have both so the influencer can drive the audience and the specialist can answer accurately.
To broadcast an excellent live stream, make sure you plan what your host will do. Make sure you know what order to display products in to avoid being caught off guard, make notes for what your host will say, and insure that they are well informed to talk about your product and educate your viewers
3. Launch date and time
Set up an estimated launch date and time to align internally. Make sure everything is ready for a tangible deadline.
4. Live shopping software
Create a project inside your interactive content software to start testing with your Stream URL and Keys. You can stream through OBS or Larix, among other stream software.
5. Import products
Import the products you want to feature in your live stream from your product catalog.
6. Good quality Camara
We recommend using a tripod for your phone to keep the camera steady
7. Location and lighting
Make sure that you are filming in a suitable location. Ideally, this will be somewhere quiet with minimal background noise. You could consider getting a backdrop for your Livestream that suits your brand image. Also, make sure your lighting is good. You could consider purchasing a couple of ring lights to ensure your viewers can see your products clearly in the stream. You can find a good light here!
8. Product Presentation
Think about how you will want to display your product. Will your host be wearing it, holding it in front of the camera, or will the camera focus on certain aspects of your product. Often with products like clothing, jewelry, and makeup, viewers love to see them demonstrated and modeled to gain trust.
9. Promotion
Share the event with all of your followers on social media by posting regularly in the run-up to the live stream. This will generate excitement and attract an audience. Share your live stream link across your platforms so that viewers can find it easily when the time comes. You could also include a count down on Instagram stories, so consumers know exactly when it will occur.
10. Good quality Wifi
In order to live stream a shoppable video we recommend the following Wi-fi speed upload:
For 1080p video at 60 frames per second, the bitrate range is 4,500 to 9,000 kbps. In upload speeds, that means between 5.6 Mbps and 11 Mbps.
For 1440p video at 30 frames per second, the bitrate range is 6,000 to 13,000 kbps. That’s between 7.4 Mbps and 15.8 Mbps in recommended upload speeds.
Find more options here.
In order to get a good upload speed to streaming you could:
Get a wired connection
Disconnect excess devices from your network
Close excess programs and apps on your computer
Find more options here.
11. Featured products and comments
Decide when you will be featuring the products within the live stream and if you will want someone on the editor replying to comments.
12. Test
Set up a test page on your site and see how the live stream looks on desktop and mobile.
13. Ready to go live!
CRO (Conversion Rate Optimization) is the trendiest metric amongst Shopify stores. How can we make sure the traffic we drive to our site actually converts into purchases? The blog will show you the top 5 Apps to improve CRO.
With the pandemic, e-commerce’s share of global retail trade has gone from 14% in 2019 to about 17% in 2020. This could seem like an advantage for brands and online stores in general, and it may be. However, the truth is that the increase in online presence is making it even more difficult to differentiate your store and your product.
With this in mind, in the wake of the pandemic, the number of new Shopify stores increased by more than 200%. Many brands were betting on that online presence to give them the revenue needed. However, with this extreme increase of Shopify stores, how do brands manage to drive accurate traffic into their site and not their competitors'?
In general, many brands and online stores have found the answer to this question by including some key Apps on their Shopify store to increase CRO.
1. Reconvert
Reconvert is a Shopify App that allows you to have a more effective up-selling and cross-selling y creating a personalized landing page. You can do this by dragging and dropping elements to the order completion rate.
2. Smartzer
Smartzer is the perfect Shopify App to continuously give your online consumers. You can easily download the app and create shoppable videos within 15 minutes allowing you to repurpose any existing content and maximize its ROI. Shopify stores can also easily create the current-super-trendy live shopping experiences.
3. Super Reports
Super Reports gives you the ability to overview and track your store's sales and measure performance and growth over time. You can also share these reports directly with your stakeholders through the app. Additionally, the app allows you to draw some visual-friendly conclusions such as pinpoint products that are not driving many store's conversions.
4. Live Chat
Live Chat allows online sellers to maintain real-time communication with the buyers. Moreover, you will be able to manage customer support on Live Chat, Email, Facebook, Instagram, and Whatsapp from one inbox. This app allows customers to track their orders at any time as well as receive product recommendations.
5. Smart SEO
Smart SEO is the ideal app to improve your site's visibility in front of search engines. With Smart SEO, you are able to organize a site map as well as fix broken links to keep your store in line with the current Google policies.
In conclusion, these apps should be a must-have for all online stores that rely on online revenue. These will help SMEs to even compete with big brands with an improved onsite experience and optimized tracking tools.
- Jul 27, 2022
Gisou dives deep into interactive live selling launching their own live streams page on their site!
Gisou used Smartzer’s interactive live stream platform to promote their new Honey Infused Beauty Balm. Instant live selling is now a reality. Viewers could click on the bottom carousel to see other products in the collection as well as on the product cards that were being featured as the product's characteristics were being shown. By sharing the video through their own website link, the viewers were able to choose the desired product and add the product directly to the cart. This way the consumers can process a purchase within a very few clicks.
Live selling on their page helped Gisou grab the attention of the users interested in the Infused Balm and encouraged them to purchase the products. A shoppable live stream leads to quick and easy product discovery. Combining this engaging content with the detailed explanation of the product's functionalities meant that users were highly engaged.
Smartzer’s interactive video platform supported Gisou in what will be the first of many shoppable live stream events. This is another example, among many others, that live selling is an essential tool for brands to improve their onsite experience while offering simultaneously an immersive way to shop.
