Updated: Feb 15, 2021
HELLO, PARIS! HELLO, VIVATECH 2019!
Smartzer attended this years VivaTech, dedicated to innovation and startups in Paris.
Consumer expectations have grown. Especially with regard to e-commerce. VivaTech 2019 is packed with exciting innovations and Smartzer was honoured to be included in the LVMH Pavilion to showcase our interactive video collaboration with Emilio Pucci.
Our Founder & CEO Karoline, was joined by the Social Media and Digital Communication Manager, Luana Palumbo at Emilio Pucci to discuss the implementation of interactive and shoppable video experiences across the House’s e-commerce site, Instagram campaigns, and point-of-sale touchscreens.
In addition to shoppable video on the e-commerce site, we also created a demo for an interactive video in-store experience.
We placed the touchscreen at the LVMH Pavilion for people to be able to interact with the touch screen displaying the latest Emilio Pucci video as a shoppable video using the Smartzer Interactive video platform.
Viewers were able to click on items in on the video to explore product details with a QR code assigned to each product, allowing customers to easily find (and buy) anything from the video, directly via the interactive touch screen experience.
This was an exciting project exploring the true sense of 'omnichannel retail' and bringing the online experience and in-store experience closer together.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎
- May 30, 2019
Updated: Jun 18, 2021
Proudly presenting SMARTZER X FEELUNIQUE
Feelunique is the largest online retailer of premium beauty products in Europe and one of the fastest-growing e-tailers in the world.
Feelunique.com, a e-commerce site that is well known in our beauty community, especially when looking to buy brands that aren‘t available in regular stores. An unrivalled choice of more than 32,000 products from 500 brands across beauty, makeup, skincare, haircare, fragrance, accessories, and electricals. They ship to over 120 countries worldwide, with dedicated websites in the UK, Germany, Norway, China, the EU, and the US.
We all know the situation: seeing a make-up tutorial and wanting exactly the products which have been used to create this ultimate glow. When it comes to cosmetics, interactive and shoppable videos are a great way to demonstrate which products are being used as the tutorial plays on.
Always wanted to know what a shoppable video is and how it works? Have a look at the interactive video we have done for feelunique.com and the new product line for Caudalie.
Through our innovative technology, we are able to make our clients products more accessible for their customers.
Shoppable content doesn't only make shopping easier and more fun for customers but also helps the brands to track their engagement, product preferences, and behavioural data.
With our video analytic tool, our clients for example can track conversions, top 10 products clicked on and by clicking on the timeline they can see when different clicks are happening and what triggers them.
- May 17, 2019
Updated: Feb 16, 2021
Having been announced as a finalist for the Digital Innovation Award at Drapers Digital this year, we were thrilled to attend the event held in London this week. Our In-Store work with Harvey Nichols received a lot of positive attention as we presented it to the Judging Panel made up of industry experts including Chioma Anokuru, Head of Digital Commerce at ASOS.
(Karoline Gross, Smartzer CEO and Founder, presenting to the judges)
Our presentation emphasised the importance of relevance and simplicity for retailers when facing dwindling footfall in store:
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Smartzer x Harvey Nichols - How retailers can embrace in-store innovation through relevancy and simplicity
By evaluating how customers interact in store, retailers have plenty of scope to embrace new approaches and technologies that can enhance the in-store experience. Apple has been leading the way with its successful ‘Town Squares’ approach which relies on providing further reasons/events for people to come into their shop and visit. However, not every shop has as much physical space to give up. Technology can offer a solution to this issue.
In late 2018, Smartzer and Harvey Nichols teamed up to create our own in-store innovation through the use of our Smartzer interactive player. Shoppers could use the touch screens to shop the promotional in-store videos. This solution provided a better way for the store to advertise to their consumers at POS and also inform shoppers about any particular product they were interested in in an engaging way. The technology used was un-intrusive, aesthetic and highly responsive. This met the needs of their customer base, providing product details and advice about desired, luxury items.
Smartzer's successful partnership with Harvey Nichols repurposed an existing piece of technological content into a completely new experience at minimal extra cost, simple to implement and relevant to their customer base.
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The Digital Innovation Award was won by Harrods for their in-store navigation tool. We pass our congratulations to the Harrods team and we hope to continue to be involved with Drapers Digital Awards for years to come.