- Apr 16, 2018
Updated: Feb 11, 2021
This week, Emilio Pucci launched its beautiful Spring/Summer ’18 campaign video on Instagram Stories with amazing results. Viewers open the shoppable video directly from the Stories “See More” function. From there they can click and engage with the items they find most interesting in the video and easily shop - all thanks to Smartzer shoppable video technology.
Not just for photos anymore, Instagram has quickly become the new go-to platform to discover inspiring video content. However, for a very long time there has been frustration among social media managers and marketers determined to make their video content link directly to their website. Salvation has come in the form of Instagram Stories swipe up to “See More” function. Smartzer uses this URL link in Instagram stories to allow the platform to support shoppable video on Instagram Stories.
The Smartzer tech was the perfect pairing for Emilio Pucci’s campaign video because of our subtle and bespoke player and seamless engagement. We cannot wait to create and share more shoppable Instagram stories videos!
- Apr 11, 2018
Updated: Feb 18, 2021
LVMH launched La Maison des Startups, its’ startup accelerator at Station F last night and the Smartzer team was there to demo and introduce the Smartzer tech to LVMH CEO, Bernard Arnault, LVMH brands and press.
Launched in November 2017, Station F is a vast startup incubator started by French billionaire Xavier Niel. Described as a “small city” Station F is the largest startup campus in the world and the size of the Eiffel Tower laying down. The venue offers startups a post office, 24 themed lounges, 8 event spaces, a café and a 360-person auditorium.
LMVH follows in the footsteps of French cosmetics giant L’Oreal who started an accelerator at Station F last year. The LVMH incubator measures 2,400 square feet with 89 work stations and the LVMH program will host 50 international start-ups yearly in two six-month terms. Geared at accelerating collaborations between startups proposing solutions for the luxury market and LVMH’s portfolio of more than 70 brands, the LVMH accelerator is the perfect opportunity for Smartzer’s interactive video technology. Since the soft launch of the program in November, Smartzer has been introduced to many brands and is already developing partnerships.
At last night’s event, founder Karoline Gross, presented the Smartzer concept to Bernard Arnault, select press and distinguished guests including LVMH’s Chief Digital Officer, Ian Rogers and Vuitton’s Executive Vice President Delphine Arnault. All parties were interested in our tech and how interactive videos could work with luxury brands to boost engagement.
During his speech, Bernard Arnault praised the startups selected for the LVMH accelerator for their innovative thinking and entrepreneurial spirit. This spark that the startups have is why the LVMH group wants to maintain a close relationship with them.
We are so excited to be part of the LVMH accelerator program and cannot wait to create interactive and shoppable videos for LVMH’s luxury brands.
Read more about the LVMH Station F launch:
"LVMH unveils initiative for start-ups" - Draper's
- Apr 5, 2018
Updated: Feb 18, 2021
Run by the Fédération Française du Prêt à Porter Féminin, the TRAFFIC trade show connects fashion companies with tech and business services to introduce them to new technologies and assist them with current challenges. The Smartzer team exhibited in the fashion tech area of the expo hall at the beautiful Le Carreau du Temple. It was excellent meeting with teams from Galleries Lafayette, Women’s Wear Daily (WWD), Stylist, and L’Officiel to discuss how Smartzer’s interactive video technology can help boost engagement rates with their video content.
Having a designated Smartzer stand in the exhibition hall was a great way to introduce our tech to fashion companies that hadn’t yet heard of Smartzer’s shoppable video technology. By attending TRAFFICs conferences and workshops we were able to learn about other innovations and market trend forecasts for the fashion industry. Some of the most interesting presentations we attended were ‘The Synergies and Opportunities When Big Groups and Start-ups Work Together’ and ‘Fashion and communication: The New Trends’.
It was an excellent two-day event and thoroughly enjoyed dialoguing fashion brands about their challenges and introducing the Smartzer interactive video tech to potential new clients.
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