- May 31, 2018
Updated: Feb 15, 2021
Executives from luxury fashion industry, financiers and innovators including Smartzer founder Karoline Gross, met in Venice for the FT's Business of Luxury Summit. Hosted by FT Live, the Luxury Summit is aimed at examining the next trends in the luxury industries. The theme of this year's summit was Luxury Disruption: The Industry Innovators Changing The Narrative.
The three-day affair centered on what’s next for the industry in terms of advancement, the next big disruptive technologies, and how renowned-traditional houses can innovate in order to keep ahead and remain competitive.
The summit kicked-off with a riveting opening speech by sustainable fashion designer, Katherine Hammnet. Karoline later attended panel discussions from Humans of Fashion (Hoff) founder and fashion model Kristina Romanova, and actress Toni Garrn of the Toni Garrn Foundation who discussed how the positive changes of new anti-harrassment policies and corporate code reform as well as how artificial intelligence is changing the industry.
Alexandre Arnault of discussed brand brand
Designer-duo Dolce & Gabbana are renowned for challenging industry norms, from putting bloggers front row, to their Alta Moda grand couture shows, the designers were unfiltered as they discussed their brands disruptive style with Financial Times Fashion Editor, Jo Ellison.
Innovation was of course the main topic, and but ample time was also given to the all-important topic of sustainability and the changes the fashion industry should adopt to become sustainable as well as how to stay sustainable as a brand. This was most-aptly displayed with Fashion designer Erdem's discussion on the importance of being independent.
Much insight was given to what the millennial luxury consumer wants and how the way they are shopping is changing the face of retail – a perfect case for Smartzer’s interactive video technology. Another topic explored was how Gen Z is impacting the market and media landscape and how the fashion industry can learn from them.
It was a very interesting three-days and Smartzer was very happy to take part.
- Apr 5, 2018
Updated: Feb 18, 2021
Run by the Fédération Française du Prêt à Porter Féminin, the TRAFFIC trade show connects fashion companies with tech and business services to introduce them to new technologies and assist them with current challenges. The Smartzer team exhibited in the fashion tech area of the expo hall at the beautiful Le Carreau du Temple. It was excellent meeting with teams from Galleries Lafayette, Women’s Wear Daily (WWD), Stylist, and L’Officiel to discuss how Smartzer’s interactive video technology can help boost engagement rates with their video content.
Having a designated Smartzer stand in the exhibition hall was a great way to introduce our tech to fashion companies that hadn’t yet heard of Smartzer’s shoppable video technology. By attending TRAFFICs conferences and workshops we were able to learn about other innovations and market trend forecasts for the fashion industry. Some of the most interesting presentations we attended were ‘The Synergies and Opportunities When Big Groups and Start-ups Work Together’ and ‘Fashion and communication: The New Trends’.
It was an excellent two-day event and thoroughly enjoyed dialoguing fashion brands about their challenges and introducing the Smartzer interactive video tech to potential new clients.
READ MORE ON:
- Mar 19, 2018
Updated: Feb 2, 2021
The Smartzer Developer Team has been hard at work rolling out new features to keep up with changing media demands. One of our most exciting capabilities of the Smartzer interacrive video platform is that it allows Smartzer shoppable videos to run on Instagram and Facebook.
We were so excited to launch the NARS shoppable video today on both channels. The seamless system allows the user to shop from the video and stay within the Instagram and Facebook apps through the entire purchase journey.
As the user is watching an Instagram Story they are able to swipe up to see the full interactive experience within Instagram. The revolutionary look of the shoppable video was the perfect pairing for NARS NARSissist Collection video.
The shoppable video is launched when a user swipes up on an instagram story. The viewer can then watch the tutorial and click on any of the products to discover more details with a direct link to shop on the NARS E-Commerce site.
The shoppable video experience is also fully bespoke to match the branding and experience of the NARS website.
We cannot wait to work with more clients and take advantage of this new feature.