- Mar 19, 2018
Updated: Feb 2, 2021
The Smartzer Developer Team has been hard at work rolling out new features to keep up with changing media demands. One of our most exciting capabilities of the Smartzer interacrive video platform is that it allows Smartzer shoppable videos to run on Instagram and Facebook.
We were so excited to launch the NARS shoppable video today on both channels. The seamless system allows the user to shop from the video and stay within the Instagram and Facebook apps through the entire purchase journey.
As the user is watching an Instagram Story they are able to swipe up to see the full interactive experience within Instagram. The revolutionary look of the shoppable video was the perfect pairing for NARS NARSissist Collection video.
The shoppable video is launched when a user swipes up on an instagram story. The viewer can then watch the tutorial and click on any of the products to discover more details with a direct link to shop on the NARS E-Commerce site.
The shoppable video experience is also fully bespoke to match the branding and experience of the NARS website.
We cannot wait to work with more clients and take advantage of this new feature.
- Jun 14, 2017
Updated: Feb 17, 2021
We were lucky enough to be invited to hold a stand at LVMH Explore Day today!
LVMH is a world-renowned French luxury goods conglomerate, rooted in the merger of Louis Vuitton with Moët Hennessy in the 1980s. Since then, the management of a number of prestigious brands including Marc Jacobs, Belvedere, Bulgari and Acqua di Parma has fallen under the extremely successful LVMH.
The LVMH Explore Day was run for the Perfumes and Cosmetics brands held by the conglomerate, with the aim of discussing innovation in the beauty space. There were a number of talks given based around this theme but we were kept busy as Smarzter had its own stand alongside 9 other startups.
We were able to use our stand to demonstrate our innovative technology and explain our vision to interested attendees. We placed an emphasis on the scope our interactive video platform has to have an impact within the beauty sphere. Specifically, we explained how we can benefit brands within this space to monetise their existing video content and engage their customers with shoppable videos. It was really great to network with like-minded people.
Another key aspect of the day was the run-up to the newly launched LVMH Innovation Award. We were delighted to be one of only 32 startups shortlisted by an expert jury as finalists. We will be pitching Smartzer later this week, explaining our vision of innovation to both industry professionals and the public. It should be an engaging, forward thinking and above all innovative day! Stay tuned for an update on the process!
Thank you to LVMH for such an interesting and worthwhile day!
