- Jul 4, 2018
Updated: Feb 15, 2021
The Tory Burch Foundation team interviewed our founder Karoline Gross about how technology is changing consumer shopping habits.
" Why Tech is Changing What Your Customer Wants. Imagine watching a video on your social feed and as it’s playing, you can start shopping for the products you see and love – cue Smartzer. Since its official launch in 2014, Smartzer has been built into an award-winning startup with clients including Sephora, Galeries Lafayette, and Valentino. The brilliant mind behind the company? Karoline Gross. Naturally, we were eager to learn more from this tech entrepreneur."
The interview was conducted as part of the #EmbraceAmbition campaign. The interview goes into detail about the story behind Smartzer and how the company evolved into a leading shoppable and interactive video technology platform.
You can read the full interview here: http://www.toryburchfoundation.org/resources/technology/why-tech-is-changing-what-your-customer-wants/
- Jun 26, 2018
Updated: Feb 15, 2021
Our week at Cannes Lions was phenomenal. Participating in the R/GA Ventures Startup Academy created the perfect opportunity to network with key agencies and brands and pitch Smartzer. The Startup Academy is hosted by R/GA Ventures and Cannes Lions Innovation to provide founders in marketing, media, and advertising the opportunity to network with global brand and agency leaders and culminating in a pitch showcase on the Innovation Stage. You can read more about the program and our first few days of Cannes Lions 2018.
On Thursday we headed to the Girls’ Lounge Suite for The Female Quotient Founder Feature panel “Female-Led Startups at The Forefront of Innovation.” The Female Quotient is an organization committed to advancing equality in the workplace through collaboration, creating solutions for change and establishing measurements for accountability. The Girls’ Lounge is a pop-experience they create at conferences like Cannes Lions where women connect, collaborate and activate change together. It has transformed into the largest community of corporate women and female entrepreneurs devoted to transforming workplace culture. Here at the Girls’ Lounge, Smartzer founder Karoline Gross pitched the Smartzer shoppable and interactive video concept, shared her founder journey, and discussed ways to support women in tech.
On Friday, Karoline Gross presented Smartzer’s video technology concept on the Cannes Lions Innovation stage. along with the other female founders. The presentations were very informative and sparked interesting dialogue in the future. It was the perfect ending to an amazing week of networking and pitching.
- Jun 21, 2018
Updated: Feb 12, 2021
Jimmy Choo chose Brazilian model Izabel Goulart to star in their editorial story “Style Rules” and partnered with Smartzer to make the campaign video shoppable and interactive. The glamorous film celebrates key pieces from the brand’s Pre-Fall ’18 collection.
Shot in the South of France during the 71st annual Cannes Film festival, the story follows Izabel through the iconic Cap Estel Hotel, decked out in the Jimmy Choo collection as she goes through her “Style Rules” including: 1) Be unpredictable 2) Be daring 3) Be well read 4) Be impulsive 5) Be glamorous.
The video captures red-carpet-ready looks with Jimmy Choo shoes and accessories as the focal point. Masculine brogues are paired with a tuxedo, movie star sunglasses and stilettoes are added to an old Hollywood-inspired swimsuit, and the season’s OAKLAND sneakers make a true statement when worn with an evening look.
Not wanting to interrupt the playful video, Jimmy Choo worked with Smartzer to create an interactive video experience that allows viewers to learn more about the Pre-Fall items without disrupting the viewing experience. The informative popups stay in the drawer of the video rather than pop-up in the middle of film. The final product is engaging and informative, while staying seamless and on brand.
Read more about the campaign:
“On set with Jimmy Choo at the Iconic Cap Estel Hotel” - Harper’s Bazaar
“Discover Izabel Goulart’s 6 Style Rules with Jimmy Choo” – Female Mag