- Mar 19, 2018
Updated: Feb 2, 2021
The Smartzer Developer Team has been hard at work rolling out new features to keep up with changing media demands. One of our most exciting capabilities of the Smartzer interacrive video platform is that it allows Smartzer shoppable videos to run on Instagram and Facebook.
We were so excited to launch the NARS shoppable video today on both channels. The seamless system allows the user to shop from the video and stay within the Instagram and Facebook apps through the entire purchase journey.
As the user is watching an Instagram Story they are able to swipe up to see the full interactive experience within Instagram. The revolutionary look of the shoppable video was the perfect pairing for NARS NARSissist Collection video.
The shoppable video is launched when a user swipes up on an instagram story. The viewer can then watch the tutorial and click on any of the products to discover more details with a direct link to shop on the NARS E-Commerce site.
The shoppable video experience is also fully bespoke to match the branding and experience of the NARS website.
We cannot wait to work with more clients and take advantage of this new feature.
- Oct 28, 2016
Updated: Feb 17, 2021
We had some fantastic news last month, which we had to keep under wraps until last week. The international law firm Bird & Bird, along with London’s business newspaper City A.M, got in touch to inform us we had been selected in the Media category of their Digital Innovators Power List for 2016.
The list itself is made up of 20 young, innovative digital companies, using technology and innovative ideas to shake up various sectors. The final selection was compiled by City A.M and Bird & Bird with support from the Digital Catapult (whom we have worked with before), tech PR agency Hotwire PR, and information platform Springwise. We were so thrilled to be informed we were a part of their final few, particularly when we found out the criteria to be a finalist.
They were looking for companies with a “captivating story of innovation”, who were also setting trends, had a strong revenue potential and have a certain sense of “buzz” around them on social media. It’s fantastic to know that they felt we matched these essentials and we’re so pleased that others are recognising the power our technology can have for businesses.
The launch night took place last Thursday at the Bird & Bird offices in London, which, by the way, has a really fantastic view of the city! We were asked to take part in a panel to discuss our technology and what our innovation is doing for businesses, alongside some other fantastic start ups; EdAid, Yoti, Darktrace and UMotif. Who, are all very inspiring and interesting teams with fab innovations of their own.
After the panel was the opportunity to network and have a couple of drinks with the other companies and guests. It was a really enjoyable evening with lots of great conversation with like minded tech savvy people.
You can find out more about the list HERE, and also check out this piece featuring more. We will keep our blog and social media fully up to date with any more news and updates on this so be sure to keep an eye out. Thanks again to Bird & Bird, and City A.M for including us in the Power List 2016!
- Sep 23, 2016
Updated: Feb 17, 2021
This week we went live with an extremely exciting project that we have had to keep under wraps for a while. Monday night saw the start of the S/S 2017 Burberry runway show at the beautiful Maker's House building in Soho. Smartzer partnered with womenswear e-commerce site My Theresa to make the Burberry runway show video entirely shoppable on the iconic British brands own page of the luxury Womenswear website.
We applied our video technology to add an interactive functionality, which enables customers to shop directly from the Burberry runway. A hover effect appears on each look that the viewer can click to show a pop-up displaying each product within the look with the option to purchase. Clicking on ‘Shop Now’ will take the customer to the relevant product page on My Theresa where they can continue the transaction.
Burberry is a key brand seeking to bridge the gap between fashion and technology and stay on top of digital innovations. We are pleased to have had the opportunity to apply our interactive video platform to their latest digital runway show. There was a significant amount of press surrounding the fashion brand before LFW had even begun, due to their “see now, buy now” decision regarding their products. This is a move that other designers are making and heralds a new, exciting change for fashion week.
"See now, Buy now" means that all of the modelled runway looks were available for immediate purchase after the show. As a result, customers no longer need to wait for the looks to reach the stores or sites. The shoppable, interactive video element creates more engaging content, encouraging exploration of the SS 2017 collection. The luxury brand is currently one of the most anticipated shows of every LFW. We are sure that this collaboration between runway and streaming commerce will excite fashion fans.
The interactive experience can be found and explored on the My Theresa website. We are extremely proud and pleased with the outcome of this project, so do please leave any feedback or tweet us @smartzer.