Updated: Feb 15, 2021
HELLO, PARIS! HELLO, VIVATECH 2019!
Smartzer attended this years VivaTech, dedicated to innovation and startups in Paris.
Consumer expectations have grown. Especially with regard to e-commerce. VivaTech 2019 is packed with exciting innovations and Smartzer was honoured to be included in the LVMH Pavilion to showcase our interactive video collaboration with Emilio Pucci.
Our Founder & CEO Karoline, was joined by the Social Media and Digital Communication Manager, Luana Palumbo at Emilio Pucci to discuss the implementation of interactive and shoppable video experiences across the House’s e-commerce site, Instagram campaigns, and point-of-sale touchscreens.
In addition to shoppable video on the e-commerce site, we also created a demo for an interactive video in-store experience.
We placed the touchscreen at the LVMH Pavilion for people to be able to interact with the touch screen displaying the latest Emilio Pucci video as a shoppable video using the Smartzer Interactive video platform.
Viewers were able to click on items in on the video to explore product details with a QR code assigned to each product, allowing customers to easily find (and buy) anything from the video, directly via the interactive touch screen experience.
This was an exciting project exploring the true sense of 'omnichannel retail' and bringing the online experience and in-store experience closer together.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎
- Oct 24, 2017
Updated: Feb 4, 2021
All-aboard! Our founder, Karoline, joins the Mayor of London Sadiq Khan on business trade mission to Paris.
Smartzer was one of the thirteen fastest-growing London based start-ups invited on this month’s business trade mission to Paris. The trade mission is part of the Mayor’s International Business Programme which focuses on establishing a global network of cities to help entrepreneurs develop their businesses across different markets.
This particular trip was part of Khan’s plans to strengthen the ties and investment links between London and Paris. The trade mission is supported by KPMG and Eurostar, and the scale-ups took part in an on-board mentoring programme as they travelled between the two capitals. Once there, Karoline and the other tech companies explored opportunities for investment and international expansion in the French capital.
Of the day Khan said: “The companies travelling with us on this trade mission to Paris represent some of the most exciting scale-ups in London. We look forward to helping these vibrant and diverse companies cement opportunities and partnerships in Paris.”
The trip was a great opportunity to connect with other London based start-ups and possible Paris-based partners. Although Smartzer already has some presence in Paris, the day provided valuable insight tips on entering new global markets.
Thank you to the Mayor of London for a wonderful day!
Not sure if you want to link here: http://gotogrow.london/upcoming-events#content