- May 1, 2018
Updated: Feb 18, 2021
Retail industry leaders and innovators from around the world gathered in Madrid, Spain April 17-19 for the annual World Retail Congress. This year’s theme was “Innovate to Win” and more then 1,400 attendees and 130 speakers participated in the high-level forum. The goal? Discovering the needs of today’s consumers to ensure their businesses stay dynamic.
Before the main event, Smartzer founder, Karoline Gross arrived in Madrid early and was thrilled to be invited to a briefing event at the UK Embassy. The information presented by the UK Trade Commission focused on introducing the role of the DIT in helping businesses expand internationally and it was excellent to network with other UK based retailers and startups headed to the World Retail Congress.
During the three-day event., Smartzer exhibited in the main hall where we introduced our shoppable video technology to retail leaders interested in pioneering technology like Smartzer's shoppable video solution. Some of the most interesting forums attended were by Dimas Alvarez, Chairman of El Corte Inglés, Spanish Prime Minister Mariano Rajoy and Tommy Hilfiger CEO, Avery Baker.
In addition to introducing Smartzer to retail leaders and attending the forum, we found time to discover other exhibiting technologies. Excellent examples of the future of retail included Alibaba Tmall’s interactive mirror which creates your digital avatar to virtually try on clothes.
Karoline also attended the Women in Retail event hosted by El Corte Ingles. The winner of 2018 Business Woman of the Year was Laura , CEO of Williams Sonoma.
Smartzer cannot wait to be part of next year’s World Retail Congress.
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- Mar 19, 2018
Updated: Feb 2, 2021
The Smartzer Developer Team has been hard at work rolling out new features to keep up with changing media demands. One of our most exciting capabilities of the Smartzer interacrive video platform is that it allows Smartzer shoppable videos to run on Instagram and Facebook.
We were so excited to launch the NARS shoppable video today on both channels. The seamless system allows the user to shop from the video and stay within the Instagram and Facebook apps through the entire purchase journey.
As the user is watching an Instagram Story they are able to swipe up to see the full interactive experience within Instagram. The revolutionary look of the shoppable video was the perfect pairing for NARS NARSissist Collection video.
The shoppable video is launched when a user swipes up on an instagram story. The viewer can then watch the tutorial and click on any of the products to discover more details with a direct link to shop on the NARS E-Commerce site.
The shoppable video experience is also fully bespoke to match the branding and experience of the NARS website.
We cannot wait to work with more clients and take advantage of this new feature.
- Mar 13, 2018
Updated: Feb 4, 2021
Smartzer loves any opportunity to pitch our innovative shoppable video solution, especially if we find ourselves pitching near the beach. For Pitch to Pery, Smartzer founder, Karoline Gross was able to do just that. Pitch to Perry selected 10 start-ups with technology solutions for the fashion and retail industry that drive growth and revenue for a chance to win a commercial pilot with Perry Ellis International (PEI). Start-ups were chosen based on their ability to increase e-commerce sales, create awareness for PEI’s global lifestyle brands, enhance consumer in-store retail experience, or introduce new Internet of Things to products.
FINALISTS:
42 technologies - Modern Retail Analytics (centralized data platform)
VNTANTA - An end-to-end solution for premium mixed reality using proprietary holograms
Nobal Technologies (iMirror) - Reinventing the consumer retail experience with the iMirror
Tailored - Enhancing the fashion fitting experience from design to consumer
Bombfell - Online 1:1 personal styling platform
Perch Interactive - Digital Content based on what products shoppers touch
SmarterHQ - Personalize each and every shopper interaction in real time
Gramercy - Turns your loyal customers into your best salespeople
Trendalytics - Transforms your merchandising strategy
Smartzer - Making videos interactive and shoppable
At the demo day Karoline met with PEI and Miami’s top investors in Miami for a day of pitching and networking. Smartzer was an excellent solution to increase PEI’s e-commerce sales by incorporating visualization technologies to increase consumer engagement and revenue.
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