- Feb 16, 2018
Updated: Feb 17, 2021
On the eve of London Fashion Week, the Smartzer team was invited to attend FashMash Pioneers, hosted by FashMash a global community uniting pioneering minds from fashion, digital and technology. Founded by Rachel Arthur and Rosanna Falconer, FashMash is comprised of 500 leaders across retail, tech, VC, start-ups and agencies. FashMash Pioneers is a brand-new annual program of talks featuring visionaries dissecting the future of the fashion industry, intent on inspiring the community and the next generation.
The future of fashion is increasingly intelligent. In the past heritage brands could rely on their name and craftsmanship to secure a competitive advantage, now in order to find an edge in the market, brands need to use consumer data to create relevant and personalized shopping experiences for customers. Technology companies are leading this shift. Therefore, who better to choose than Tomas Roope, Group Creative lead for Google Zoo, the tech giant’s think tank focusing on pushing the limits of creativity through technology, to be their first interview. The truly inspiring discussion revolved around artificial intelligence, machine learning, augmented reality and the future of the creative industry through the lens of technology.
Google Zoo can use their access to data and in-house made tech to create solutions and make things more efficient for society. Connecting data and engineering with creatives, Roope explained Google Zoo as the combining of left and the right brain, or “Geekness to Chicness.”
What has Google Zoo created in terms of fashion-forward tech? Partnering with Ivyrevel Technology, they created #CodedCouture project which used innovative technology to create one-of-a-kind customized designs for users after tracking seven days of their life via a simple application download. The data dress is the final product and is completely tailored to the personality and lifestyle of the user with fashion and code working together seamlessly.
It was truly an enlightening discussion, inspiring us all of to think more about what technology can add to the future of fashion.
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- Nov 1, 2017
Updated: Feb 11, 2021
At the end of October, Karoline, our CEO, attended Tech It Easy
Our founder Karoline closed October by heading to Venice for a showcase of innovative technologies presented by TheCurrent. TheCurrent, is the new project of Liz Baclear, founder of Decoded Fashion and a leader at the intersection of fashion, retail and technology. Decoded Fashion connects over 20,000 innovators in the Fashion and Technology community. TheCurrent’s mission is to foster growth for brands and retailers through her extensive network of innovators, her vast knowledge of the start-up culture and ability to identify opportunities and creative partnerships.
Tech It Easy, took place outside of Venice on the 17th of October. The topic of the day was identifying different trends in fashion 2018. New technologies were introduced to the Fashion related start-ups including on-demand garment manufacturing by Unmade, a design imposing technology for shoes by Smartpixels as well as an AI company Heuritech.
It was an excellent opportunity to connect with other fashion technology start-ups and be part of the dialogue of exciting trends in both fields for 2018.
Thank you to Tech It Easy for a great day!
- Jul 21, 2017
Updated: Feb 17, 2021
We were excited to attend Cannes Lions, having been selected as one of the companies taking part in the Cannes Innovation program.
Cannes Lions International Festival of Creativity celebrates creativity across a number of sectors, bringing together innovative and talented people in a variety of events and awards. The Festival revolves around the commercial, social and cultural impact that creativity can have. There was so much to see and do, and we made the most of the networking opportunities available!
We were delighted to be one of only three startups working with Vizeum, the internationally renowned communications network on their Dentsu Aegis Dragons’ Den style event ‘Spark’. The event was set at their beautiful beach house terrace location and presented by the lovely Lucy Hockings. For this program, we gave a short talk based around the brief “empowering society through digital”, with a focus on capacity for creative thinking.
This was a brilliant opportunity to present Smartzer to a panel of successful and expert judges, consisting of David Shing (AOL), Gabrielle McGee (Tory Burch Foundation), Thomas Le Thierry (Vizeum) and Maggie Dehler (Fox). We were able to draw on a number of Smartzer features, such as the applicability of our unique player to any video content. This means that there is scope for future use in education and charity videos, where we can draw from the experiences and networks that we’ve built up in the retail sector. Additionally, we believe that through sharing our vision for digital creativity and innovation we can show the importance of video content and the power that it can hold in a variety of contexts when utilised effectively.
There was a fantastic atmosphere at the event, and it was brilliant to speak to the judges afterwards, as well as chat to the other startups taking part – SUPA and Cluep.
Thank you to Cannes Lions for having us, and thank you to Vizeum and Dentsu Aegis for having Smartzer take part in Spark in such a lovely location!