boohooMAN launches its summer collection alongside three influencers in a shoppable live stream
boohooMAN used Smartzer’s interactive live stream platform to make their summer collection drop shoppable. Thanks to the interactive live stream platforms the possibility of shopping in real-time with influencers is now a reality. In the live stream, the brand brought three influencers to model the collection. They would also interact with the audience and answer viewers' comments regarding sizes and others.
Viewers could click on the featured product cards being shown on the side to shop the look that the influencers were wearing on screen. Additionally, they were also able to scroll through the bottom carousel and see all the products that would be featured on the live stream. In this case, the products in the bottom carousel were showing their original and sale price.
Displaying the original price alongside the sale price gives brands the persuasive power to make a customer reconsider the purchase and give in to the exclusive offer. Moreover, you could see on the bottom carousel more discrete items like boxers, and socks, that are more difficult to notice on the screen.
This live stream was posted on a landing page within their site so clients were able to choose the desired size, add the items directly to their cart, and proceed to the checkout at any time. The purchase process was reduced to just a few clicks which boosted boohooMAN's conversion rate.
Using an interactive live stream platform helped boohooMAN to connect with their customers and hold their attention for a considerable period of time. This effectively showcased the Summer collection and encouraged viewers to purchase the items. By using an interactive live stream to showcase a collection, brands can increase consumer trust and brand awareness.
Are you wondering if you are investing time and money into the right campaign video? We've put together the essentials for a highly engaging and competitive campaign video.
Tell a story
Define your brand's tone
Find the right intensity
Add interactivity
Outline a great marketing strategy
1. Tell a Story
The very first thing to consider is what do you want to tell your potential customers? Think of customer pain points and tell stories that show how your products solve them. Storytelling is a big part of branding. Finding the right story to tell is key to catching your audience's attention and having them pause for 30 seconds to watch and listen to what your brand has to say
2. Define your brand's tone
It is essential to have a great awareness of what your brand represents to the world and to your clients. It is important to have the right tone and voice in the video so that it stands out from other brand content. Is the video going to be funny, informative, or both? Whatever it is, the tone needs to be catchy and engaging.
3. Find the right intensity
What do you want your viewers to feel after they watched the video? Finding the right intensity is highly recommended to stir certain emotions within your viewers. In the end, this will guarantee that your viewers will remember what they watched. This is something that is highly valuable for clientele retention.
4. Add interactivity
Interactivity has become a key tool for brands lately. Having the viewers interact with your products through the content is game-changing. With interactive software platforms, you can now make a campaign video shoppable easily. Adding interactivity to a standard video can take you less than 20 minutes with platforms like Smartzer.
5. Outline a great marketing strategy
Lastly, regardless of whether you are running a campaign through an ad format or not, it is important to have a consistent marketing strategy. It is highly recommended to make sure your video content is distributed widely across social media platforms and within CRM. This way, your client can't miss it!
Grazia's magazine is now more interactive than ever. They have launched their first shoppable live stream makeup tutorial and we are certain it will not be the last one!
Grazia used Smartzer’s interactive video platform to make their summer makeup tutorial live stream shoppable. Thanks to interactive video software this is now something brands can do easily and effortlessly. Viewers could click on the featured products on the live and go to the PDP to make the purchase. The live stream was part of an interesting digital article written by Marina Avraam on summer makeup.
Thanks to live shopping the viewers were a few clicks from purchasing the products on the tutorial. Interactive content has a strong impact on ROI as it catches the consumers' eye in a more engaging way and encourages them to purchase featured products and carousel items. In this live stream, they can scroll and take a look at all the products featured in the live stream in case they need further details before making the purchase.
A shoppable live stream leads to quick and easy product discovery. Watching live stream shopping events allows the consumer to see a product demonstrated in real-time which gives them the confidence to buy. By combining this practice with the engaging nature of Smartzer's interactive live stream platform meant that Grazia's shoppable event was a success. The viewer could see live how specific makeup products looked like on the skin and under a certain light.
Smartzer’s interactive video platform supported Grazia on their shoppable live stream journey. This has become an essential tool for Grazia to improve their onsite experience while offering simultaneously an immersive way to shop.
