- Jun 21, 2019
Updated: Feb 15, 2021
Did you know that it takes 2,700 litres of water to produce the cotton needed to make a single t-shirt? That's 10,800 glasses of water!
So, How can we make luxury sustainable? And what makes luxury sustainable?
This year at the Luxury Think Tank, the main focus was sustainability.
The event took place on June 13th at the Spring Studios London and explored the latest innovations in sustainability that are driving the future of luxury.
The French Chamber of Great Britain and Walpole, in partnership with Spring Studios and the United Nations, launched the second edition of the London Luxury Think Tank.
The one day event featured visionary talks held by high profile speakers, in-depth panels & debates and inspirational personal stories from pioneers, including a panel discussion focused on ‘The 3 Rs’: Rebuild, Recycle, Reuse: Is ownership still relevant in an ethical world?’
Think Tank has assembled leaders, pioneers and experts from across the fields of Luxury, Fashion, Technology, Research & Innovation, CSR, Ethics and Sustainability who shared ideas, expertise and insights.
2018 was the year of the influential sustainability consumer
Actual studies say that:
Nearly half of consumers say they would change their habits to reduce their impact on the environment
83% increase in editorial mentions of the term "sustainable fashion brands" ( from 2017 to 2018)
48% of Millennials say they have chosen - or stopped using - a product because of the environmental reputation of its manufacturer.
38% of Millennials (a person reaching young adulthood in the early 21st century) have bought at least half of the clothes they own, within the past year
Amount of clothing bought has doubled in the last 15 years while the number of times an item is worn has declined by 20%
To discover more please click here: www.londonluxurythinktank.co.uk
- Jun 14, 2019
Updated: Feb 15, 2021
Fifty of the UK's breakthrough businesses and projects harnessing creativity and technology are featured in Createch's "Ones to Watch" report. Published at the Createch 2019 conference, the report was a part of London Technology week.
Smartzer has also been included in the list for their interactive video platform. Featuring shoppable video, livestream shopping videos and clickable images, Smartzer seeks to connect brands with this rapidly developing aspect of video content marketing.
"Ones to Watch" showcases 50 UK-based projects praised by experts for delivering new products, services, and experiences in the fields of Immersive Entertainment; Transformative Experience; Seamless Service and Personalised Tools.
Widely regarded as the world's leading tech conference, Createch 2019 marked its third year. The conference explores various topics including the global ecosystem of businesses, blending creativity and tech to create new products, services and experiences.
The Createch conference 2019 was hosted by Creative Industries Council (CIC), a joint forum between the creative industries and government. With this, the government and industry can work together to bring great creative stories from the UK to the world.
Furthermore, they focus on areas where there are barriers to growth facing the sector. For example, access to finance, skills, export markets, regulation, intellectual property (IP), diversity, and infrastructure.
CIC Co-Chair and BBC Studios CEO Tim Davie said: ‘The UK is world class for brilliant creative talent and technological expertise and Createch 2019 is an exciting opportunity to explore the boundless possibilities presented by the interaction of the two sectors.
Davie writes: "If now is the right time to look at Createch opportunities for your organisation, we believe the UK is the right place to bring those opportunities to market - and from there to the world."
- Jun 7, 2019
Updated: Feb 16, 2021
SMARTZER X AMAZING THAILAND
If you need some travel inspiration, you might browse through the internet and search for “the most beautiful beaches worldwide”. You will be met by thousands of pictures of incredible white sand beaches. You save them and dream of one day visiting.
On Pinterest you will find a high amount of amazing beaches, places and hotels. However, it is not always clear if the beach on the picture is really what it says it is. Often, people fall victim to fake hotel listings.
Imagine an interactive video showing your chosen destination, you can click into the video, and it displays a livestream of the destination occurring in real time. This might be a hotel, a restaurant, a sightseeing attraction. Amazing, right?
This is now possible with Smartzer's shoppable video software and demonstrated in the AMAZING THAILAND, advert for the Tourism Authority of Thailand.
Using a wide range of content we have tagged different experiences, spa & wellness possibilities, hotels, luxury tour packages and some culinary must-go places, which a viewer can explore by merely clicking straight into the video.
Why don‘t you have a look yourself what Thailand has to offer?
Smartzer's player can be embedded on social media channels like Instagram, Facebook or/and Snapchat both as organic as well as paid social campaigns. Furthermore, the shoppable video player can be linked to stories where the interactive video player opens in full screen as the user 'swipes up' on a story.
This tech can be utilised in store by using a touch screen, great for store or popup events.
Interactive and engaging content simplifies buying, increases customer engagement, improves conversion rates and allows performance insights. Interactive videos aren’t just advantageous for brands and retailers, they also allow consumers to explore products or places directly from the moment they are displayed on-screen, and this creates a unique user experience.
Videos have become one of the most powerful storytelling tools for marketers. That’s why we are very proud of having created something special for AMAZING THAILAND.
The demand for shoppable product videos is increasing and this case study shows how they are not limited to any particular industry.
WITH SMARTZER, EXPERIENCES CAN BE MADE SHOPPABLE.