- Jun 21, 2018
Updated: Feb 12, 2021
Jimmy Choo chose Brazilian model Izabel Goulart to star in their editorial story “Style Rules” and partnered with Smartzer to make the campaign video shoppable and interactive. The glamorous film celebrates key pieces from the brand’s Pre-Fall ’18 collection.
Shot in the South of France during the 71st annual Cannes Film festival, the story follows Izabel through the iconic Cap Estel Hotel, decked out in the Jimmy Choo collection as she goes through her “Style Rules” including: 1) Be unpredictable 2) Be daring 3) Be well read 4) Be impulsive 5) Be glamorous.
The video captures red-carpet-ready looks with Jimmy Choo shoes and accessories as the focal point. Masculine brogues are paired with a tuxedo, movie star sunglasses and stilettoes are added to an old Hollywood-inspired swimsuit, and the season’s OAKLAND sneakers make a true statement when worn with an evening look.
Not wanting to interrupt the playful video, Jimmy Choo worked with Smartzer to create an interactive video experience that allows viewers to learn more about the Pre-Fall items without disrupting the viewing experience. The informative popups stay in the drawer of the video rather than pop-up in the middle of film. The final product is engaging and informative, while staying seamless and on brand.
Read more about the campaign:
“On set with Jimmy Choo at the Iconic Cap Estel Hotel” - Harper’s Bazaar
“Discover Izabel Goulart’s 6 Style Rules with Jimmy Choo” – Female Mag
- Jun 18, 2018
Updated: Feb 15, 2021
Jo Malone recently launched its fun Queen of Pop campaign featuring it-girl Poppy Delevingne and partnered with Smartzer to make the campaign an interactive experience. The limited-edition collection of scents styled by the blonde-beauty was launched with a series of playful videos featuring the model: Delevingne in the bath looking “flawless,” Delevingne flirtatiously wrapping gifts and Delevingne dancing to salsa and ragtime music. The campaign is whimsically-playful and perfect for the fun polka dot and striped collection of the Queen of Pop signature scents, candles and bubble bath.
The video content is strong on its own but how does Jo Malone push engagement with the campaign even further? Jo Malone partnered with Smartzer to make the Queen of Pop campaign videos shoppable and interactive. The clickable videos enable the viewer to engage with the content, discover more about each product in the collection and shop directly from the video.
Jo Malone is featuring these shoppable and interactive videos on their social media channels in the UK & US. The campaign has launched and so far the Queen of Pop interactive video has been an amazing success. Smartzer was so excited to work with Jo Malone and the playful campaign and we cannot wait to work on other campaigns in the future.
- May 3, 2018
Updated: Feb 4, 2021
Penningtons “Every Story…” campaign launched today and features summery looks perfect for the season—all clickable and shoppable thanks to Smartzer’s technology. The video is a triumph in terms of usability. Seamlessly shoppable, each click results in a popup of the item’s quick view, where users can select their preferred size and colours, all from the video. No pesky new tabs needed!
This is our second project with Pennington’s and their delightful video content is perfect for Smartzer’s interactive technology. We cannot wait to debut more videos with quick view popups.