- Jun 21, 2019
Updated: Feb 15, 2021
Did you know that it takes 2,700 litres of water to produce the cotton needed to make a single t-shirt? That's 10,800 glasses of water!
So, How can we make luxury sustainable? And what makes luxury sustainable?
This year at the Luxury Think Tank, the main focus was sustainability.
The event took place on June 13th at the Spring Studios London and explored the latest innovations in sustainability that are driving the future of luxury.
The French Chamber of Great Britain and Walpole, in partnership with Spring Studios and the United Nations, launched the second edition of the London Luxury Think Tank.
The one day event featured visionary talks held by high profile speakers, in-depth panels & debates and inspirational personal stories from pioneers, including a panel discussion focused on ‘The 3 Rs’: Rebuild, Recycle, Reuse: Is ownership still relevant in an ethical world?’
Think Tank has assembled leaders, pioneers and experts from across the fields of Luxury, Fashion, Technology, Research & Innovation, CSR, Ethics and Sustainability who shared ideas, expertise and insights.
2018 was the year of the influential sustainability consumer
Actual studies say that:
Nearly half of consumers say they would change their habits to reduce their impact on the environment
83% increase in editorial mentions of the term "sustainable fashion brands" ( from 2017 to 2018)
48% of Millennials say they have chosen - or stopped using - a product because of the environmental reputation of its manufacturer.
38% of Millennials (a person reaching young adulthood in the early 21st century) have bought at least half of the clothes they own, within the past year
Amount of clothing bought has doubled in the last 15 years while the number of times an item is worn has declined by 20%
To discover more please click here: www.londonluxurythinktank.co.uk
- Jun 14, 2019
Updated: Feb 15, 2021
Fifty of the UK's breakthrough businesses and projects harnessing creativity and technology are featured in Createch's "Ones to Watch" report. Published at the Createch 2019 conference, the report was a part of London Technology week.
Smartzer has also been included in the list for their interactive video platform. Featuring shoppable video, livestream shopping videos and clickable images, Smartzer seeks to connect brands with this rapidly developing aspect of video content marketing.
"Ones to Watch" showcases 50 UK-based projects praised by experts for delivering new products, services, and experiences in the fields of Immersive Entertainment; Transformative Experience; Seamless Service and Personalised Tools.
Widely regarded as the world's leading tech conference, Createch 2019 marked its third year. The conference explores various topics including the global ecosystem of businesses, blending creativity and tech to create new products, services and experiences.
The Createch conference 2019 was hosted by Creative Industries Council (CIC), a joint forum between the creative industries and government. With this, the government and industry can work together to bring great creative stories from the UK to the world.
Furthermore, they focus on areas where there are barriers to growth facing the sector. For example, access to finance, skills, export markets, regulation, intellectual property (IP), diversity, and infrastructure.
CIC Co-Chair and BBC Studios CEO Tim Davie said: ‘The UK is world class for brilliant creative talent and technological expertise and Createch 2019 is an exciting opportunity to explore the boundless possibilities presented by the interaction of the two sectors.
Davie writes: "If now is the right time to look at Createch opportunities for your organisation, we believe the UK is the right place to bring those opportunities to market - and from there to the world."
Updated: Feb 15, 2021
HELLO, PARIS! HELLO, VIVATECH 2019!
Smartzer attended this years VivaTech, dedicated to innovation and startups in Paris.
Consumer expectations have grown. Especially with regard to e-commerce. VivaTech 2019 is packed with exciting innovations and Smartzer was honoured to be included in the LVMH Pavilion to showcase our interactive video collaboration with Emilio Pucci.
Our Founder & CEO Karoline, was joined by the Social Media and Digital Communication Manager, Luana Palumbo at Emilio Pucci to discuss the implementation of interactive and shoppable video experiences across the House’s e-commerce site, Instagram campaigns, and point-of-sale touchscreens.
In addition to shoppable video on the e-commerce site, we also created a demo for an interactive video in-store experience.
We placed the touchscreen at the LVMH Pavilion for people to be able to interact with the touch screen displaying the latest Emilio Pucci video as a shoppable video using the Smartzer Interactive video platform.
Viewers were able to click on items in on the video to explore product details with a QR code assigned to each product, allowing customers to easily find (and buy) anything from the video, directly via the interactive touch screen experience.
This was an exciting project exploring the true sense of 'omnichannel retail' and bringing the online experience and in-store experience closer together.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎