- Feb 18, 2019
Updated: Jun 1, 2021
Smartzer joins LVMH in the second season of its incubator "La Maison des Startups" on the Station F campus.
We are thrilled to announce that Smartzer will be part of the second class of LVMH’s La Maison des Startups that will welcome 26 young companies on the Station F campus in 2019. It is an honour to continue on from the first promotion of the acceleration program and have the opportunity to continue to develop our collaboration with the Houses of LVMH (Moet Hennessy, Dior, Louis Vuitton, Sephora, etc.). The thirteen other places were awarded to startups identified by LVMH thanks to its Innovation Award, an annual competition organized as part of Viva Technology. Several LVMH employees whose projects have been rewarded in the various editions of the DARE initiative (Disrupt, Act, Risk to be Entrepreneur), dedicated to the development of intrapreneurship within the Group, will also join the second promotion to develop their projects.
La Maison des Startups allows entrepreneurs to benefit from personalized support from experts in the LVMH group within a work environment conducive to innovation. Workshops dedicated to the challenges of the luxury industry and pitch sessions are regularly offered to each start up to present the evolution of their solutions to representatives of LVMH Houses.
With this second season, the acceleration program addresses the Group's major current issues: sustainability of raw materials, reinvention of the customer experience, use of Artificial Intelligence, improvement of data analysis and CRM systems and the use of virtual and artificial reality.
The selection consists of Alcmeon (Dialogue via Social Networks and Instant Messengers), Allure Systems (fashion visuals without manikin), Daumet (gilding on exceptional materials), Dreenk (wine analysis scanner), Euveka (robotic manikin) , Ferpection (UX tester community), Fitle (garment size measurement algorithm), Futur 404 (Sustainable Innovation), Haptic Media (3D collection modeling), Heuritech (visual search and trend detection), Holooh (human holograms in AR and VR), Kronos Care(followed by an e-commerce order), Mercaux (tablet for sellers), Neos (in-store scanning and payment application), Orbis (holograms), Sericyne (manufacture of silk objects), SimpliField(communication with vendors), SkyBoy (Story Telling augmented reality), SmartPixels(product customization), Smartzer (video tagging for e-commerce), Southpigalle(collaborative tools), Spoon (artificial creatures), The Bradery (flash sales instagram) , V-cult(3D experiments for trade or training), See (virtual makeup) or Woodoo (translucent wood).
Read more about the LVMH Season 2 Launch:
https://www.linkedin.com/pulse/lvmh-lance-la-deuxi%C3%A8me-saison-de-son-incubateur-des-f-le-garlantezec/
https://lamaisondesstartups.lvmh.com/en/startups/
- Jan 3, 2019
Updated: Feb 15, 2021
The 2018 e-Pitti Summit in Milan this year saw the launch of a partnership with Fashion Technology Accelerator - a world-leading infrastructure allowing retail and fashion corporations connection with the companies that make digital brand enhancement not only a viable but an essential, part of growth. Therefore, an invitation for Smartzer to attend as one of seventeen startups active in this field was a wonderful opportunity to demonstrate network with industry professionals and to share more about the new shoppable video platform.
Whilst the bridging of fashion and innovation was evident on both days, the Brands + Start-Ups Catch-Up on the 21st provided us with ample opportunity to forge connections with brands interested in innovating their marketing strategies by expanding into the virtual sphere.
CONVERSE - LIBERATO
Maximization of brand-consumer relationships was stressed by Manuela Strippoli (Converse’s marketing director) within the talk Smartzer representatives attended at the e-Pitti summit. Building intimate relationships with consumers through content marketing has the ability to ‘unpack the power of the youthquake’ by demonstrating brand authenticity. Converse’s recent collaboration with the faceless Napoli rapper ‘Liberato’ has aimed to strengthen these relationships by allowing accessibility for the youth of today to connect with such an iconic brand. The appeal of Liberato and his air of mystery created a ‘social tsunami’ for the collaboration, with promotion sticking exclusively to digital methods, and this optimisation of online presence proved a roaring success for the campaign; over 35,000 people attended the concert Liberato announced on social media in tandem with the collaboration launch.
In addition to this example, the importance of content was a theme running throughout all the discussions, making it ever more important for brands to think about how to tie this back to commerce in a measurable way.
Check out the e-Pitti website to discover more about their ethos and opportunities:
https://www.e-pitti.com/en/fieradigitale.html
- Dec 4, 2018
Updated: Feb 15, 2021
Downtown LA was the place to be for the two days of November 13th and 14th last month, as established and upcoming fashion brands, raw material suppliers, emerging technology companies, investors, media, and the fashion forward gathered to witness the first ever Remode fashion event. Their intention was to bring together the industry’s ‘brightest and boldest minds’, so for the Smartzer brand to be invited to showcase our innovative interactive video marketing platform alongside 48 other developing exhibitors was an invitation we couldn’t possibly decline! It was of further excitement to see that Remode had partnered up with New York Fashion Tech Lab- a business growth and collaboration platform who chose Smartzer in 2016 to partake in their development program.
Rebecca Minkoff
Earlier in the year Remode shared the staggering statistic that 72% of millennials report buying fashion and beauty products based on Instagram posts. This shift in consumer patterns for the growing generation demands that brands evolve to optimise their online presence and accessibility, hence our excitement at being able to share our shoppable video overlay and demonstrate to brands both big and small the possibilities we can bring to their content marketing.
Remode promotes the belief that the fashion industry must not only evolve with consumer demands, but also with ‘clear purpose and transparency’ to create a more sustainable chain of business in order to combat being the second largest polluter of industrial enterprises.
FROM ONLINE TO IN-STORE
In contrary to the trend of brands moving from brick and mortar to online, it was very interesting to hear the opposite story from The Real Real who have just recently opened their first retail store on Melrose Place in Los Angeles following huge online success.
The Real Real panel event post Remode