- Apr 5, 2018
Updated: Feb 18, 2021
Run by the Fédération Française du Prêt à Porter Féminin, the TRAFFIC trade show connects fashion companies with tech and business services to introduce them to new technologies and assist them with current challenges. The Smartzer team exhibited in the fashion tech area of the expo hall at the beautiful Le Carreau du Temple. It was excellent meeting with teams from Galleries Lafayette, Women’s Wear Daily (WWD), Stylist, and L’Officiel to discuss how Smartzer’s interactive video technology can help boost engagement rates with their video content.
Having a designated Smartzer stand in the exhibition hall was a great way to introduce our tech to fashion companies that hadn’t yet heard of Smartzer’s shoppable video technology. By attending TRAFFICs conferences and workshops we were able to learn about other innovations and market trend forecasts for the fashion industry. Some of the most interesting presentations we attended were ‘The Synergies and Opportunities When Big Groups and Start-ups Work Together’ and ‘Fashion and communication: The New Trends’.
It was an excellent two-day event and thoroughly enjoyed dialoguing fashion brands about their challenges and introducing the Smartzer interactive video tech to potential new clients.
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- Mar 19, 2018
Updated: Feb 2, 2021
The Smartzer Developer Team has been hard at work rolling out new features to keep up with changing media demands. One of our most exciting capabilities of the Smartzer interacrive video platform is that it allows Smartzer shoppable videos to run on Instagram and Facebook.
We were so excited to launch the NARS shoppable video today on both channels. The seamless system allows the user to shop from the video and stay within the Instagram and Facebook apps through the entire purchase journey.
As the user is watching an Instagram Story they are able to swipe up to see the full interactive experience within Instagram. The revolutionary look of the shoppable video was the perfect pairing for NARS NARSissist Collection video.
The shoppable video is launched when a user swipes up on an instagram story. The viewer can then watch the tutorial and click on any of the products to discover more details with a direct link to shop on the NARS E-Commerce site.
The shoppable video experience is also fully bespoke to match the branding and experience of the NARS website.
We cannot wait to work with more clients and take advantage of this new feature.
- Mar 7, 2018
Updated: Feb 18, 2021
Run by the UK-based website and data service Retail Week, this annual event brings together innovators and world-leaders in retail to share compelling content via a mix of speeches, interviews, workshops and boardroom discussions. Smartzer spent two days pitching and networking with major brands and innovators, discussing solutions for the rapid changes facing retailers in the digital age.
One of the stages at Retail Week Live is Launchpad, dedicated to introducing retail experts with start-ups. For the second time, Smartzer was chosen as one of the 20 most disruptive retail technologies and asked to present our game-changing solution to the event’s top retailers. Smartzer founder Karoline Gross, presented the Smartzer concept to a panel of judges including David Hennessy, CIO of Superdry and Dan Saunders of L Marks.
After an impressive first pitch, Smartzer made it to the final round and was able to pitch before finalist judges on the finale stage. Karoline persuasively explained how retail brands can utilize their video content to engage customers and drive more sales. Smartzer was shortlisted as one of the top three finalists. It was an honor to be chosen not only as one of Retail Week’s revolutionary start-ups but was especially exciting to get runner-up in the competition.
Other than our wonderful experience pitching on the Launchpad start-up stage, we enjoyed networking with big retailers such as Tesco and Shop Direct at our stand in the exhibition hall. It was an excellent way to meet with retail industry experts on an individual basis, showing them new system capabilities and discussing our 2018 road map.