- Jun 14, 2019
Updated: Feb 15, 2021
Fifty of the UK's breakthrough businesses and projects harnessing creativity and technology are featured in Createch's "Ones to Watch" report. Published at the Createch 2019 conference, the report was a part of London Technology week.
Smartzer has also been included in the list for their interactive video platform. Featuring shoppable video, livestream shopping videos and clickable images, Smartzer seeks to connect brands with this rapidly developing aspect of video content marketing.
"Ones to Watch" showcases 50 UK-based projects praised by experts for delivering new products, services, and experiences in the fields of Immersive Entertainment; Transformative Experience; Seamless Service and Personalised Tools.
Widely regarded as the world's leading tech conference, Createch 2019 marked its third year. The conference explores various topics including the global ecosystem of businesses, blending creativity and tech to create new products, services and experiences.
The Createch conference 2019 was hosted by Creative Industries Council (CIC), a joint forum between the creative industries and government. With this, the government and industry can work together to bring great creative stories from the UK to the world.
Furthermore, they focus on areas where there are barriers to growth facing the sector. For example, access to finance, skills, export markets, regulation, intellectual property (IP), diversity, and infrastructure.
CIC Co-Chair and BBC Studios CEO Tim Davie said: ‘The UK is world class for brilliant creative talent and technological expertise and Createch 2019 is an exciting opportunity to explore the boundless possibilities presented by the interaction of the two sectors.
Davie writes: "If now is the right time to look at Createch opportunities for your organisation, we believe the UK is the right place to bring those opportunities to market - and from there to the world."
- Jun 7, 2019
Updated: Feb 16, 2021
SMARTZER X AMAZING THAILAND
If you need some travel inspiration, you might browse through the internet and search for “the most beautiful beaches worldwide”. You will be met by thousands of pictures of incredible white sand beaches. You save them and dream of one day visiting.
On Pinterest you will find a high amount of amazing beaches, places and hotels. However, it is not always clear if the beach on the picture is really what it says it is. Often, people fall victim to fake hotel listings.
Imagine an interactive video showing your chosen destination, you can click into the video, and it displays a livestream of the destination occurring in real time. This might be a hotel, a restaurant, a sightseeing attraction. Amazing, right?
This is now possible with Smartzer's shoppable video software and demonstrated in the AMAZING THAILAND, advert for the Tourism Authority of Thailand.
Using a wide range of content we have tagged different experiences, spa & wellness possibilities, hotels, luxury tour packages and some culinary must-go places, which a viewer can explore by merely clicking straight into the video.
Why don‘t you have a look yourself what Thailand has to offer?
Smartzer's player can be embedded on social media channels like Instagram, Facebook or/and Snapchat both as organic as well as paid social campaigns. Furthermore, the shoppable video player can be linked to stories where the interactive video player opens in full screen as the user 'swipes up' on a story.
This tech can be utilised in store by using a touch screen, great for store or popup events.
Interactive and engaging content simplifies buying, increases customer engagement, improves conversion rates and allows performance insights. Interactive videos aren’t just advantageous for brands and retailers, they also allow consumers to explore products or places directly from the moment they are displayed on-screen, and this creates a unique user experience.
Videos have become one of the most powerful storytelling tools for marketers. That’s why we are very proud of having created something special for AMAZING THAILAND.
The demand for shoppable product videos is increasing and this case study shows how they are not limited to any particular industry.
WITH SMARTZER, EXPERIENCES CAN BE MADE SHOPPABLE.
Updated: Feb 15, 2021
HELLO, PARIS! HELLO, VIVATECH 2019!
Smartzer attended this years VivaTech, dedicated to innovation and startups in Paris.
Consumer expectations have grown. Especially with regard to e-commerce. VivaTech 2019 is packed with exciting innovations and Smartzer was honoured to be included in the LVMH Pavilion to showcase our interactive video collaboration with Emilio Pucci.
Our Founder & CEO Karoline, was joined by the Social Media and Digital Communication Manager, Luana Palumbo at Emilio Pucci to discuss the implementation of interactive and shoppable video experiences across the House’s e-commerce site, Instagram campaigns, and point-of-sale touchscreens.
In addition to shoppable video on the e-commerce site, we also created a demo for an interactive video in-store experience.
We placed the touchscreen at the LVMH Pavilion for people to be able to interact with the touch screen displaying the latest Emilio Pucci video as a shoppable video using the Smartzer Interactive video platform.
Viewers were able to click on items in on the video to explore product details with a QR code assigned to each product, allowing customers to easily find (and buy) anything from the video, directly via the interactive touch screen experience.
This was an exciting project exploring the true sense of 'omnichannel retail' and bringing the online experience and in-store experience closer together.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎