- Apr 11, 2018
Updated: Feb 18, 2021
LVMH launched La Maison des Startups, its’ startup accelerator at Station F last night and the Smartzer team was there to demo and introduce the Smartzer tech to LVMH CEO, Bernard Arnault, LVMH brands and press.
Launched in November 2017, Station F is a vast startup incubator started by French billionaire Xavier Niel. Described as a “small city” Station F is the largest startup campus in the world and the size of the Eiffel Tower laying down. The venue offers startups a post office, 24 themed lounges, 8 event spaces, a café and a 360-person auditorium.
LMVH follows in the footsteps of French cosmetics giant L’Oreal who started an accelerator at Station F last year. The LVMH incubator measures 2,400 square feet with 89 work stations and the LVMH program will host 50 international start-ups yearly in two six-month terms. Geared at accelerating collaborations between startups proposing solutions for the luxury market and LVMH’s portfolio of more than 70 brands, the LVMH accelerator is the perfect opportunity for Smartzer’s interactive video technology. Since the soft launch of the program in November, Smartzer has been introduced to many brands and is already developing partnerships.
At last night’s event, founder Karoline Gross, presented the Smartzer concept to Bernard Arnault, select press and distinguished guests including LVMH’s Chief Digital Officer, Ian Rogers and Vuitton’s Executive Vice President Delphine Arnault. All parties were interested in our tech and how interactive videos could work with luxury brands to boost engagement.
During his speech, Bernard Arnault praised the startups selected for the LVMH accelerator for their innovative thinking and entrepreneurial spirit. This spark that the startups have is why the LVMH group wants to maintain a close relationship with them.
We are so excited to be part of the LVMH accelerator program and cannot wait to create interactive and shoppable videos for LVMH’s luxury brands.
Read more about the LVMH Station F launch:
"LVMH unveils initiative for start-ups" - Draper's
- Mar 19, 2018
Updated: Feb 2, 2021
The Smartzer Developer Team has been hard at work rolling out new features to keep up with changing media demands. One of our most exciting capabilities of the Smartzer interacrive video platform is that it allows Smartzer shoppable videos to run on Instagram and Facebook.
We were so excited to launch the NARS shoppable video today on both channels. The seamless system allows the user to shop from the video and stay within the Instagram and Facebook apps through the entire purchase journey.
As the user is watching an Instagram Story they are able to swipe up to see the full interactive experience within Instagram. The revolutionary look of the shoppable video was the perfect pairing for NARS NARSissist Collection video.
The shoppable video is launched when a user swipes up on an instagram story. The viewer can then watch the tutorial and click on any of the products to discover more details with a direct link to shop on the NARS E-Commerce site.
The shoppable video experience is also fully bespoke to match the branding and experience of the NARS website.
We cannot wait to work with more clients and take advantage of this new feature.
- Mar 13, 2018
Updated: Feb 4, 2021
Smartzer loves any opportunity to pitch our innovative shoppable video solution, especially if we find ourselves pitching near the beach. For Pitch to Pery, Smartzer founder, Karoline Gross was able to do just that. Pitch to Perry selected 10 start-ups with technology solutions for the fashion and retail industry that drive growth and revenue for a chance to win a commercial pilot with Perry Ellis International (PEI). Start-ups were chosen based on their ability to increase e-commerce sales, create awareness for PEI’s global lifestyle brands, enhance consumer in-store retail experience, or introduce new Internet of Things to products.
FINALISTS:
42 technologies - Modern Retail Analytics (centralized data platform)
VNTANTA - An end-to-end solution for premium mixed reality using proprietary holograms
Nobal Technologies (iMirror) - Reinventing the consumer retail experience with the iMirror
Tailored - Enhancing the fashion fitting experience from design to consumer
Bombfell - Online 1:1 personal styling platform
Perch Interactive - Digital Content based on what products shoppers touch
SmarterHQ - Personalize each and every shopper interaction in real time
Gramercy - Turns your loyal customers into your best salespeople
Trendalytics - Transforms your merchandising strategy
Smartzer - Making videos interactive and shoppable
At the demo day Karoline met with PEI and Miami’s top investors in Miami for a day of pitching and networking. Smartzer was an excellent solution to increase PEI’s e-commerce sales by incorporating visualization technologies to increase consumer engagement and revenue.
READ MORE ON: