Updated: Feb 15, 2021
HELLO, PARIS! HELLO, VIVATECH 2019!
Smartzer attended this years VivaTech, dedicated to innovation and startups in Paris.
Consumer expectations have grown. Especially with regard to e-commerce. VivaTech 2019 is packed with exciting innovations and Smartzer was honoured to be included in the LVMH Pavilion to showcase our interactive video collaboration with Emilio Pucci.
Our Founder & CEO Karoline, was joined by the Social Media and Digital Communication Manager, Luana Palumbo at Emilio Pucci to discuss the implementation of interactive and shoppable video experiences across the House’s e-commerce site, Instagram campaigns, and point-of-sale touchscreens.
In addition to shoppable video on the e-commerce site, we also created a demo for an interactive video in-store experience.
We placed the touchscreen at the LVMH Pavilion for people to be able to interact with the touch screen displaying the latest Emilio Pucci video as a shoppable video using the Smartzer Interactive video platform.
Viewers were able to click on items in on the video to explore product details with a QR code assigned to each product, allowing customers to easily find (and buy) anything from the video, directly via the interactive touch screen experience.
This was an exciting project exploring the true sense of 'omnichannel retail' and bringing the online experience and in-store experience closer together.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎
- Jun 5, 2018
Updated: Feb 15, 2021
May 24-26
Smartzer joined tech leaders and other startups for Viva Technology Paris. This was our second year attending the globally recognised event, as last July we attended as finalists for the LVMH Innovation Award. This year we were excited to focus on networking with corporates and other startups as well as attending some ground-breaking presentations.
Viva Technology (also known as VivaTech) is a global rendezvous for startups and leaders to meet and celebrate innovation. Key tech and corporates met May 24-26 to discuss today’s technology and tomorrow’s possibilities. Key insight was given into how future tech will transform business and society. How does the event accomplish this? VivaTech breaks down barriers between grassroots innovators and leaders by putting startups and established companies in the same room to brainstorm on open innovation in an effort to problem solve.
VivaTech 2018 marked the event’s third year and received media coverage around the globe as the place to be for anyone in tech. The event attracted over 100,000 attendees and over 9,000 startups. Hundreds of enterprises joined, including 22 companies from the LVMH group. Attendees came from 125 different countries to witness the innovations and inventions, as well as attend the much-anticipated inspirational discussions from tech leaders.
Over the three-day event Smartzer attended a variety of interesting presentations given by global players in innovation. There were over 300 speeches that focused on the impact of innovation on the economy and society. Facebook founder, Chairman and CEO Mark Zuckerberg was greeted like a rockstar at the event and was interviewed by Publicis Groupe chairman Maurice Levy. The enlightening interview touched on some of the hot-button issues currently swirling around Zuckerberg including the Cambridge Analytica scandal, his recent appearance at the European Parliament and the E.U.’s General Data Protection Regulation.
Other interesting presentations included Google CEO Eric Schmidt who discussed AI and how he believes Tesla Founder, “Elon Musk is exactly wrong” when it comes to his views on AI and believes that “AI is fundamentally good for humanity.” Another positive note, French President Emmanuel Macron discussed “Tech for Good”, or how technology can be a positive force for society.
One section of VivaTech 2018 not to miss was the LVMH Luxury Lab, which Smartzer participated in last year. It was excellent to see the technologies that LVMH shortlisted for this year’s Innovation Award as well as see some of the innovative tech being displayed there. Most interestingly, Veuve Clicquot offered a virtual tour of the historic headquarters in Riems and Sephora unveiled its new app which is partnered with Google Home smart speakers. The app allows customers to book an appointment at Sephora stores, listen to podcasts on beauty news and test their knowledge by taking a beauty quiz. It is a perfect example of how tech can make people’s lives easier in the retail space and pair instore and digital experiences.
Smartzer was able to meet, network and brainstorm with leaders from luxury sector and we are looking forward to next year’s VivaTech.
You can read more about VivaTech 2018 at the links below: