- Feb 16, 2018
Updated: Feb 17, 2021
On the eve of London Fashion Week, the Smartzer team was invited to attend FashMash Pioneers, hosted by FashMash a global community uniting pioneering minds from fashion, digital and technology. Founded by Rachel Arthur and Rosanna Falconer, FashMash is comprised of 500 leaders across retail, tech, VC, start-ups and agencies. FashMash Pioneers is a brand-new annual program of talks featuring visionaries dissecting the future of the fashion industry, intent on inspiring the community and the next generation.
The future of fashion is increasingly intelligent. In the past heritage brands could rely on their name and craftsmanship to secure a competitive advantage, now in order to find an edge in the market, brands need to use consumer data to create relevant and personalized shopping experiences for customers. Technology companies are leading this shift. Therefore, who better to choose than Tomas Roope, Group Creative lead for Google Zoo, the tech giant’s think tank focusing on pushing the limits of creativity through technology, to be their first interview. The truly inspiring discussion revolved around artificial intelligence, machine learning, augmented reality and the future of the creative industry through the lens of technology.
Google Zoo can use their access to data and in-house made tech to create solutions and make things more efficient for society. Connecting data and engineering with creatives, Roope explained Google Zoo as the combining of left and the right brain, or “Geekness to Chicness.”
What has Google Zoo created in terms of fashion-forward tech? Partnering with Ivyrevel Technology, they created #CodedCouture project which used innovative technology to create one-of-a-kind customized designs for users after tracking seven days of their life via a simple application download. The data dress is the final product and is completely tailored to the personality and lifestyle of the user with fashion and code working together seamlessly.
It was truly an enlightening discussion, inspiring us all of to think more about what technology can add to the future of fashion.
READ MORE ON:
- Jan 27, 2018
Updated: Jun 1, 2021
We are honoured to see our founder Karoline Gross listed as one of the Forbes 30 Under 30 in Europe for the Media and Marketing category.
''They may be young, but they are ones for the ages. Our third annual 30 Under 30 Europe list features 300 young disruptors across a diverse list of categories, including entertainment, finance and technology. The honor roll includes a record number of 34 European countries, with entrepreneurs from places like Belarus and Kosovo for the first time. Our reporters vetted thousands of nominations and polled expert judges to compile the list and ensure that each member, whether a chart-topping musician or founder of a multi-million-dollar e-commerce company, is a leader in his or her industry.''
In the early days of developing the concept for Smartzer, Karoline was doing the MSc Technology Entrepreneurship degree at UCL. The Forbes 30 Under 30 list also included the alumni Chester Mojay-Sinclaire who founded Charity Checkout. You can read more in this article published by UCL School of Management.
It was also great to see another Hambro Perks portfolio company Vida founder Devika Wood included on the list.
Thank you for the additional mentions in Startups.co.uk, Kauppalehti, and Markkinointi & Mainonta in Finland.
- Nov 1, 2017
Updated: Feb 11, 2021
At the end of October, Karoline, our CEO, attended Tech It Easy
Our founder Karoline closed October by heading to Venice for a showcase of innovative technologies presented by TheCurrent. TheCurrent, is the new project of Liz Baclear, founder of Decoded Fashion and a leader at the intersection of fashion, retail and technology. Decoded Fashion connects over 20,000 innovators in the Fashion and Technology community. TheCurrent’s mission is to foster growth for brands and retailers through her extensive network of innovators, her vast knowledge of the start-up culture and ability to identify opportunities and creative partnerships.
Tech It Easy, took place outside of Venice on the 17th of October. The topic of the day was identifying different trends in fashion 2018. New technologies were introduced to the Fashion related start-ups including on-demand garment manufacturing by Unmade, a design imposing technology for shoes by Smartpixels as well as an AI company Heuritech.
It was an excellent opportunity to connect with other fashion technology start-ups and be part of the dialogue of exciting trends in both fields for 2018.
Thank you to Tech It Easy for a great day!